Digital Marketing A B2 B Primer

Digital Marketing: The Right Way An introductory primer for B2B Paul Mosenson, President

Can you answer these questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More questions ,[object Object],[object Object],[object Object],[object Object]

Answer Okay, enough of the sell, let’s move on….

How Do Your Customers Buy Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bad Website! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alright What Do I Do? ,[object Object],[object Object],[object Object]

Where Am I? Bad Search Marketing! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s Fix SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s Fix Pay-Per-Click ,[object Object],[object Object],[object Object],[object Object]

What About Landing Pages Again? ,[object Object],[object Object],[object Object],[object Object],[object Object]

OK, Time for Social Media (That again) Am I wasting my time? ,[object Object],[object Object],[object Object]

Let’s do it Right: Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s do it Right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s do it Right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s do it Right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s do it Right: A Fan page on ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Do I Measure ,[object Object],[object Object],[object Object],[object Object]

Get Set for Analytics Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Track e-commerce! Compare sources

Track Almost Anything ,[object Object],[object Object]

And we’re doing all this so… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Intermission ,[object Object],[object Object]

Content Strategy Reminders! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do I get Customers with Content? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Which Do I Do; How Often; Yikes

No worries… ,[object Object],[object Object]

First, buyer personas – make a matrix! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Content Matrix Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next- Match Content with the Funnel ,[object Object],[object Object],[object Object]

Whew! ,[object Object],[object Object]

It’s time to plug that leaky funnel ,[object Object],[object Object],[object Object]

Marketing Automation to the Rescue ,[object Object]

Integration, Folks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Capture Leads with a Web Form ,[object Object],[object Object],[object Object],[object Object],[object Object]

How MA compares to standard email programs (in case you wondered) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lead Scoring You Say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OK How Do We Prepare? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A few, ahem, stats of interest… ,[object Object],[object Object],[object Object]

Some of the major MA Players we like

Final Chapter This is our own ROI Calculator from our website. The bottom line with all marketing efforts is proving ROI. If we generate positive outcomes for you, then we have succeeded, and our relationship continues. Sweet!

NuSpark Marketing ,[object Object],[object Object],[object Object],[object Object]

For more information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Marketing A B2 B Primer

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Digital Marketing A B2 B Primer