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NuSpark Marketing




A Guide to Marketing to Millennials

      Attitudes, Messaging, Media




     www.nusparkmarketing.com, @nusparkmktg
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




WHO


                                                                      © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




The Need to Be Connected




                                                                           © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Traits of the Millennial




                                                                             © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials are Diverse




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




How Millennials are different from past generations




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




A Summary of Millennial Values




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials are Connected




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




How Millennials View Themselves vs. Parents




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials are Powered and Protected




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials are Accepting and Diverse




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Technology has Caused Media Consumption to be
Fragmented More Than Ever




                                                                           © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Want to Be Rich and Famous




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Priorities in Life




                                                                             © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Are Unique




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




MARKETING


                                                                      © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services

General Differences; Online Activities

                                                             Highest Skew

                                                             Watch Online
                                                             Videos

                                                             Social
                                                             Networking

                                                             Games

                                                             Music

                                                             IM

                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Use Technology




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Usage of Mobile and Online Activities




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Cannot Live Without Internet and
Mobile




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Prefer Video and Social vs. Others




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




The Rise of Multi-Tasking




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




90% of Millennials Use Social Media




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Highest Percentage of Social Media Users 18-34




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




1/3 of Twitter Users are 25-34




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Use Social Media




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Use Social Media Frequently




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Only 35% of Millennials watch TV live




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Use of Television vs. Boomers




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennial Men Watch More TV and Video Than
Women




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennial Men Like to Post Videos




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Quick Stats One




                                                                           © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Quick Stats 2




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Sleep With Their Cell Phone




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Text Frequently




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennials Talk and Text While Driving




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Marketing to Millennials




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Most Effective Marketing Techniques




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennial Brand Strategy Foundation




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Millennial Brand Values




                                                                            © 2010 Mike Moran
Paul Mosenson, President, NuSpark Marketing   Lead Generation Services




Questions?

     Contact Paul Mosenson of NuSpark Marketing

     pmosenson@nusparkmarketing.com

     610-812-2725

     www.nusparkmarketing.com




                                                                           © 2010 Mike Moran

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Millennial Marketing Guide

  • 1. NuSpark Marketing A Guide to Marketing to Millennials Attitudes, Messaging, Media www.nusparkmarketing.com, @nusparkmktg
  • 2. Paul Mosenson, President, NuSpark Marketing Lead Generation Services WHO © 2010 Mike Moran
  • 3. Paul Mosenson, President, NuSpark Marketing Lead Generation Services The Need to Be Connected © 2010 Mike Moran
  • 4. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Traits of the Millennial © 2010 Mike Moran
  • 5. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials are Diverse © 2010 Mike Moran
  • 6. Paul Mosenson, President, NuSpark Marketing Lead Generation Services How Millennials are different from past generations © 2010 Mike Moran
  • 7. Paul Mosenson, President, NuSpark Marketing Lead Generation Services A Summary of Millennial Values © 2010 Mike Moran
  • 8. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials are Connected © 2010 Mike Moran
  • 9. Paul Mosenson, President, NuSpark Marketing Lead Generation Services How Millennials View Themselves vs. Parents © 2010 Mike Moran
  • 10. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials are Powered and Protected © 2010 Mike Moran
  • 11. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials are Accepting and Diverse © 2010 Mike Moran
  • 12. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Technology has Caused Media Consumption to be Fragmented More Than Ever © 2010 Mike Moran
  • 13. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Want to Be Rich and Famous © 2010 Mike Moran
  • 14. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Priorities in Life © 2010 Mike Moran
  • 15. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Are Unique © 2010 Mike Moran
  • 16. Paul Mosenson, President, NuSpark Marketing Lead Generation Services MARKETING © 2010 Mike Moran
  • 17. Paul Mosenson, President, NuSpark Marketing Lead Generation Services General Differences; Online Activities Highest Skew Watch Online Videos Social Networking Games Music IM © 2010 Mike Moran
  • 18. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Use Technology © 2010 Mike Moran
  • 19. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Usage of Mobile and Online Activities © 2010 Mike Moran
  • 20. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Cannot Live Without Internet and Mobile © 2010 Mike Moran
  • 21. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Prefer Video and Social vs. Others © 2010 Mike Moran
  • 22. Paul Mosenson, President, NuSpark Marketing Lead Generation Services The Rise of Multi-Tasking © 2010 Mike Moran
  • 23. Paul Mosenson, President, NuSpark Marketing Lead Generation Services 90% of Millennials Use Social Media © 2010 Mike Moran
  • 24. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Highest Percentage of Social Media Users 18-34 © 2010 Mike Moran
  • 25. Paul Mosenson, President, NuSpark Marketing Lead Generation Services 1/3 of Twitter Users are 25-34 © 2010 Mike Moran
  • 26. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Use Social Media © 2010 Mike Moran
  • 27. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Use Social Media Frequently © 2010 Mike Moran
  • 28. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Only 35% of Millennials watch TV live © 2010 Mike Moran
  • 29. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Use of Television vs. Boomers © 2010 Mike Moran
  • 30. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennial Men Watch More TV and Video Than Women © 2010 Mike Moran
  • 31. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennial Men Like to Post Videos © 2010 Mike Moran
  • 32. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Quick Stats One © 2010 Mike Moran
  • 33. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Quick Stats 2 © 2010 Mike Moran
  • 34. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Sleep With Their Cell Phone © 2010 Mike Moran
  • 35. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Text Frequently © 2010 Mike Moran
  • 36. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennials Talk and Text While Driving © 2010 Mike Moran
  • 37. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Marketing to Millennials © 2010 Mike Moran
  • 38. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Most Effective Marketing Techniques © 2010 Mike Moran
  • 39. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennial Brand Strategy Foundation © 2010 Mike Moran
  • 40. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Millennial Brand Values © 2010 Mike Moran
  • 41. Paul Mosenson, President, NuSpark Marketing Lead Generation Services Questions?  Contact Paul Mosenson of NuSpark Marketing  pmosenson@nusparkmarketing.com  610-812-2725  www.nusparkmarketing.com © 2010 Mike Moran