1. Indian Retail Industry
…..a retail perspective

2. Group members are
Deepika Iyyappan 08
Nutan Sawant 15
Graham Parmar 11
Shalmali Dhurandhar 23

3. Overview of Indian footwear industry
 Footwear is necessity of every person .
 At present, Indian footwear industry rank second-largest
footwear producer after China.
 footwear market is set to experience phenomenal growth in
coming years.
 The Indian footwear market as the demand for Indian
footwear will continue to grow.
 India is the only major source for supplying medium and
low-priced footwear.

4. Cont….
 Indian footwear industry has been booming with the rise
in the purchasing power and the growth of image
consciousness among the youngsters.
 The Indian footwear retail market is expected to grow at
a CAGR of around 14% for the period spanning from
2012-14.
 There is a immense opportunities for increasing trend of
online footwear retail market.

5. Organized Sector vs. Unorganized Sector
 The Indian footwear industry is
expected to touch a size of
Rs.38,500 cr by 2015
Indian Footwear Market
 About 70 per cent of the labour- 37.80%
intensive footwear industry in 62.20%
India is in the unorganized
sector employing about 15 lakhs
people majority
Organised Market
 The organized sector accounts Unorganised Market
for remaining 30 per cent and
employs over five lakhs people

6. Leading Players
Leading players No. of stores

10.  Incorporated as Bata Shoe Company Private Limited in
1931, the company was set up initially as a small
operation in Konnagar (near Calcutta) in 1932.
 Bata India is the largest company for the Bata Shoe
Organization in terms of sales pairs and the second
largest in terms of revenues.
 Bata India has more than 1200 stores across the
Country.
 Corporate office: Gurgaon
 CEO: Mr. Thomas G Bata

11. - Financial position

12. - Marketing Strategy
 Bata is reinventing itself and has introduced the concept of flagship
stores to provide complete and unique shopping experience at par
with their stores abroad.
 International trends, relaxed ambience, great products, and
courteous staff at the new-look Flagship store are all a part of Bata’s
marketing strategy.
 Target new market (ladies and kids) - Filling the missing 45% pie of
footwear market

13. comparison with other brands

14. Major Retail Outlets
 Bata plans to open 100 Footin stores by 2015 at an
investment of about 45 cr.
 Bata’s first 10,000 sq ft Mega Store at Vadodara.
 Bata India limited Berhampur

15. - Product offering
Bubblegummers is the leading children's footwear brand
for the 0 to 9 olds that assure the healthy growth of a
child's foot.
Power embodies diversity with ranges in running,
basketball, football and Outdoor that combines function
with creativity.
Marie Claire shoes are for women with an active lifestyle
who seek contemporary modern styles.
The Weinbrenner line is made up of leather shoes and
boots, low, mid and high cut
Its characteristics such as double stitching, massage
insole, latex foam insole, soft textile are used to emphasize
the brand image both for comfort and style.

16. Cont…
DR.SCHOLL: The ribbed surface of the insole gently
massages your feet while walking. This boosts the
circulation and keeps you active all the day. The soft
sole absorbs all the shocks while walking.
NORTH STAR: It's a casual yet fashionable street-
style shoes that caters to the young at heart.
Hush Puppies: emerged world's first casual shoe
It is soft, breathable and very comfortable shoe.
Known for technology.

17. Layout of Bata shoes India
pvt ltd
Old store layout New store layout

18. Companies targeting the consumer based
on income per annum
PUMA, NIKE RICH CLASS
ADIDAS
UPPER MIDDLE
ACTION, LIBERTY, CLASS
NIKE, ADIDAS
BATA, ACTION, LIBERTY, LOWER MIDDLE
NIKE, ADIDAS, RELAXO CLASS
LOWER INCOME
BATA, ACTION, RELAXO
GROUP

19. Challenges in Indian footwear sector
 Most companies work on subcontract basis – design, component
selection and methods of production are given by the buyers and do
not provide their own fashion collections, however companies are
able to make prototypes based on ideas provided by the buyer.
 Strong requirement to increase quality as well as quantity
 Availability of right raw material (finished leather) at right time
 Meeting manpower requirement under the state of affairs of rapid
industrialization