3. 19
Digital
APR
Global
Hyundai partners with CNN for
Campaignasia 'Live Brilliant' campaign
http://www.campaignasia.com/Article/297632,hyundai-partners-with-cnn-for-live-brilliant-campaign.aspx
• The six-month agreement encompasses billboards (in the TV context, this means 10-second "brought to you by"
messages during a show), 30-second TVC spots around signature programming, and sponsorship of daily segments
within shows, according to CNN. In addition to Amanpour and Piers Morgan Tonight, the campaign also extends into
the primetime show World Report, which airs in Asia-Pacific, as well as programming on CNN in the US and the
broadcaster's Spanish channel.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=6hHtgV97BJc
2
4. 19
Digital
APR
Global
Campaignasia
CASE STUDY: Google
helps restore
memories to earthquake victims
http://www.campaignasia.com/Article/297640,case-study-google-helps-restore-memories-to-earthquake-victims.aspx
• The challenge was to 'recover the memories' of the victims.
• A website was created where the victims could submit details of the memories they wished to recover. In additon, 45
post boxes were installed at the disaster site, enabling written submissions in cases where the internet was not
available. The content was then uploaded onto the website. Requests were spread across Japan through banner ads,
newspaper ads and TVCs. A system was created whereby people could respond to victims' requests by uploading
photos and movies onto YouTube and Picasa in an effort to restore the lost memories and give hope to those in need.
3
6. 17
Digital
APR
Global
Dbthnews
Consumer adoption of mobile NFC
http://dbthnews.com/
• According to Deloitte there will be 200m NFC enabled phones by the end of 2012.
• A new piece of research from Posterscope and Clear Channel reveals the applications, content and environments that
consumers claim to be most valuable and relevant for NFC enabled poster interactions.
• It also looks at brand and advertiser product categories for which NFC-OOH experiences would be most appealing
and current levels of consumer awareness and understanding.
5
7. 17
Digital
APR
Global
OOH Innovation
Heineken
Newsletter creates personalized QR codes
• At the Heineken Open’er festival, festival goers could create customised QR code stickers that attendees could wear
and scan to spark up a conversation. The codes became social lubricants to make the concert-going experience more
social and fun. 5,000 codes were created by attendees.
6
8. 17
Digital
APR
Global
Mercedes ‘key to Viano’
OOH Innovation
Newsletter
• The ‘Key to Viano’ campaign allowed passers-by to control digital billboard content in Berlin underground station
Friedrichstrasse, by pressing the button on their remote car keys. If anyone captured the film clip on the OOH screen
while it showed a Viano with a chauffeur they won a chauffeur-driven ride to their destination.
• VDO link: http://www.markenfilm.de/artikel/items/mercedes-benz-vans-key-to-viano.1329.html
7
9. 17
Digital
APR COCA-COLA /
Global
Contagiousmagazine SHARING IS CARING
http://www.shareacoke.com.au/home.jsp
• Coca – cola Australia delivers out the message “Sharing is Caring” to those people who haven’t tried this cool drink
yet. By creating the campaign with friends’ name on its drink bottle, sharing can be something that is very exciting to
rock on.
• VDO link: http://vimeo.com/38134755
8
10. 17
Digital
APR
Global
IKEA’s smallest store ever
Adverblog
http://www.adverblog.com/2012/04/17/ikeas-smallest-store-ever/
• IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a
banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when
you click through.
• VDO link: http://www.youtube.com/watch?v=32Vt8cW0uWU&feature=player_embedded
9
14. Google Adword + Google Display Network + YouTube
17
Digital
APR
Global
=TrueView โฆษณาแบบจ่ายต่อวิว
Blog.butthun
สรุป 4 Format ของ TrueView
• 1. In Search Video Ads โฆษณาวิดีโอที่จะปรากฏใน หน้ า Search เวลามีคนค้ นหาข้ อความที่เกี่ยวข้ องกับวิดีโอ และจะอยูเ่ ปน น Hi-light ในหน้ าค้ นหาวิดีโอบน
Google ด้ วยครับ
• 2. In Display Ads เปน นโฆษณาที่จะขึ ้นอยูข้าง ในหน้ าชมวิดีโอ เสมือนหนึงวิดีโอลิสที่นาสนใจที่ปรากฏอยูทางด้ านขวาแบบปกติทวไป
่ ่ ่ ่ ั่
• 3. In Stream อันนี ้น่าสนใจครับ กนคือโฆษณาที่จะขึ ้นอยูก่อนชมวิดีโอครับ ส่วนนี ้ถ้ าผมชมกดข้ ามไป YouTube กนไม่คิดเงินครับ
่
• 4. In Slate Ads อันนี ้จะเปน นเสมือนโฆษณาขันช่วงรายการประมาณนันครับ สามารถให้ โฆษรณาวิดีโอของเรามาคันวิดีโอที่มีความยาวมากกว่า 10 นาที เช่น 10 นาที กนจะมี
้ ้ ่
โฆษณาวิดีโอของเราขึ ้นมาจบแล้ วผู้ชมสามารถชมวิดีโอต่อไปได้
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=zZ9oHvjxCL8
13
15. 17
Digital
APR
Global
Pinterest is now the 3rd largest
Digital-stats.blogspot social network in the US in terms of visits
http://digital-stats.blogspot.com/2012/04/pinterest-is-now-3rd-largest-social.html
• Total visits for March 2012 (Source: Mashable, 6th April 2012)
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
14
