1. Presented By SURYA PRAKASH 12 UMA SHANKAR 32 AMARENDRA 31 BHAVESH 04 RAVI SHEKHAR 50 MARKETING STRATEGY

2. 1857 - Mr. Thomas Leishman formed United Breweries Ltd. 1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin. 1983 - Dr. Vijay Mallya became the Chairman of the UB group. Introduction “ Beer is proof that God loves us and wants us to be happy.”

3. M I S S I O N T o be the recognized leader in our target markets. T o be the preferred employer wherever we operate. T o recognize the value of our human assets. T o be the partner of choice for customers, suppliers, and other creators of innovative concepts “ Alcohol may be man's worst enemy, but the bible says love your enemy.”

4. As A Brand

5. B eer A irlines F ashion C ollection S ports S wimsuit C alendar

7. M arket S hare & G rowth

8. B EER M ARKET S HARE I n I NDIA

9. K INGFISHER B RAND M ARKET S HARE ( BEER )

10. competitors

12. A nalysis kingfisher beer….

13. P orters 5 F orce M odel A pplied t o B eer I ndustry

14. P orters 5 f orce m odel Overall industry rating: high Moderate low Threat of new entrants. X Bargaining power of buyers. X Threat of substitutes. X Bargaining power of suppliers. X Intensity of rivalry among competitors. X

20. PEST ANALYSIS

21. K ingfishers SWOT A nalysis

24. CONCLUSION