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Content Management Platform
For Business Applications/
Digital Asset Management
Nuxeo Platform
Brendan Coveney
Digital Asset Management:
A Platform Approach
What is Digital Asset
Management?
2
Digital Assets
3
• Digital = audio, video,
image content
• Asset = enhanced with
metadata
• Author, format, expiration,
IP restrictions, size
• Enables searchability and
tracking
... Management
4
• Do you need Flickr?
iPhoto? YouTube?
• Or a business
application?
• Secure access
• Workflows to model
business processes
• Integrations with your
ERP, CRM, or other
applications
Digital Assets as Content
5
• Content is not limited to documents
• Media and digital content is no
longer limited to the Marketing
Department
• Many business applications
require image, video, and audio
content
Digital Assets as Content
6
• Content is a Business Asset
• Modeled on what your business does
• A gadget for sale, an insurance claim, a video game, a
museum artifact
• ... whatever content is in your organization
DAM = Content Management
7
• A “digital asset” models the business
concept it represents
• More than a simple audio, video, or
image file
• Complex object
• Relationships to other objects
• Custom metadata
• Custom workflows
Why a platform approach?
8
Power Shift
9
Ubiquitous Access
• By 2016, 1.6 billion smart
devices will be sold
• 2/3 of the workforce will
use smart devices for their
work
• Delivery, ingestion,
management and control
10
Cloud
• Private / Public / Hybrid
• Multi-tenancy
• App Level
• Container Level
• Automation
11
Future Proofing
12
Source: Unknown
What is a platform
approach?
13
Platform Approach
14
Your Digital Asset Management strategy needs to
be an integral component of your broader content
management strategy
Platform
15
• Flexible
• Secure
• Open
• Standards
• Scalable
Unified Repository
16
• A single repository for
• media content
• documents
• custom content models
• For an inclusive, connected way of
managing assets across the enterprise
Technology
17
A technology platform has a two-pronged mission:
Provide immediate, easily attainable benefits
Reward (and don’t punish) developers who want
to delve deeper
Platform
A comprehensive ecosystem
that improves the productivity of application
developers and application deliverers
enabling them to provide successful
content driven applications
18
Application Development
19
“Application Development - Designing,
coding, testing, implementing, and maintaining
a custom software solution over time.”
Eric Knipp, Gartner
Application Development
• Designing
• Coding
• Testing
• Implementing
• Maintaining
20
Application Delivery
“Application Delivery – Selecting, implementing, and
maintaining a software solution over time.This may
or may not include application development and
that development may be part of a complete
custom system or it may simply be coding a few
connectors as part of an integration effort.”
Eric Knipp, Gartner
21
Platform
• Server Software
• Component
Architecture
• APIs
• Configuration Tools
• Development Tools
22
• Test
• Delivery Platform
• Developer Care
• Support
• Consulting
• Community
Benefits
23
• Build applications that are
• Sustainable, with a broad approach
vision of content management
• Cost-effective, by designing for the
long term
• Open, and flexible enough to easily
adapt to future requirements
Real World Examples
24
• Manage collections, exhibits, loans,
photos, videos
• Repository = 20 TB
• Unified repository for document
management and digital asset
management
• Building repeatable processes
25
• Digital asset = game build
• Contains audio, images,
and metadata
• Control & track access to
pre-releases
• Fingerprinting on builds
• Mission critical access
control, distributed on 23
sites globally
26
• Store, manage and
distribute all Netflix
online images
• Content Collaboration
processes for producing
media assets
• Approval tracking with
the movie studios
• Creative and Editing
Workflow
• Fully Integrated with
Netflix Platform
27
Thank You!
28
Brendan Coveney- GM, Americas and APAC
Phone: (+1) 408-506-8630
e-mail: bcoveney@nuxeo.com
Follow me: @bcoveney

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Digital Asset Management: A Platform Approach

  • 1. Content Management Platform For Business Applications/ Digital Asset Management Nuxeo Platform Brendan Coveney Digital Asset Management: A Platform Approach
  • 2. What is Digital Asset Management? 2
  • 3. Digital Assets 3 • Digital = audio, video, image content • Asset = enhanced with metadata • Author, format, expiration, IP restrictions, size • Enables searchability and tracking
  • 4. ... Management 4 • Do you need Flickr? iPhoto? YouTube? • Or a business application? • Secure access • Workflows to model business processes • Integrations with your ERP, CRM, or other applications
  • 5. Digital Assets as Content 5 • Content is not limited to documents • Media and digital content is no longer limited to the Marketing Department • Many business applications require image, video, and audio content
  • 6. Digital Assets as Content 6 • Content is a Business Asset • Modeled on what your business does • A gadget for sale, an insurance claim, a video game, a museum artifact • ... whatever content is in your organization
  • 7. DAM = Content Management 7 • A “digital asset” models the business concept it represents • More than a simple audio, video, or image file • Complex object • Relationships to other objects • Custom metadata • Custom workflows
  • 8. Why a platform approach? 8
  • 10. Ubiquitous Access • By 2016, 1.6 billion smart devices will be sold • 2/3 of the workforce will use smart devices for their work • Delivery, ingestion, management and control 10
  • 11. Cloud • Private / Public / Hybrid • Multi-tenancy • App Level • Container Level • Automation 11
  • 13. What is a platform approach? 13
  • 14. Platform Approach 14 Your Digital Asset Management strategy needs to be an integral component of your broader content management strategy
  • 15. Platform 15 • Flexible • Secure • Open • Standards • Scalable
  • 16. Unified Repository 16 • A single repository for • media content • documents • custom content models • For an inclusive, connected way of managing assets across the enterprise
  • 17. Technology 17 A technology platform has a two-pronged mission: Provide immediate, easily attainable benefits Reward (and don’t punish) developers who want to delve deeper
  • 18. Platform A comprehensive ecosystem that improves the productivity of application developers and application deliverers enabling them to provide successful content driven applications 18
  • 19. Application Development 19 “Application Development - Designing, coding, testing, implementing, and maintaining a custom software solution over time.” Eric Knipp, Gartner
  • 20. Application Development • Designing • Coding • Testing • Implementing • Maintaining 20
  • 21. Application Delivery “Application Delivery – Selecting, implementing, and maintaining a software solution over time.This may or may not include application development and that development may be part of a complete custom system or it may simply be coding a few connectors as part of an integration effort.” Eric Knipp, Gartner 21
  • 22. Platform • Server Software • Component Architecture • APIs • Configuration Tools • Development Tools 22 • Test • Delivery Platform • Developer Care • Support • Consulting • Community
  • 23. Benefits 23 • Build applications that are • Sustainable, with a broad approach vision of content management • Cost-effective, by designing for the long term • Open, and flexible enough to easily adapt to future requirements
  • 25. • Manage collections, exhibits, loans, photos, videos • Repository = 20 TB • Unified repository for document management and digital asset management • Building repeatable processes 25
  • 26. • Digital asset = game build • Contains audio, images, and metadata • Control & track access to pre-releases • Fingerprinting on builds • Mission critical access control, distributed on 23 sites globally 26
  • 27. • Store, manage and distribute all Netflix online images • Content Collaboration processes for producing media assets • Approval tracking with the movie studios • Creative and Editing Workflow • Fully Integrated with Netflix Platform 27
  • 28. Thank You! 28 Brendan Coveney- GM, Americas and APAC Phone: (+1) 408-506-8630 e-mail: bcoveney@nuxeo.com Follow me: @bcoveney