@ez0ne present at The Professional Pensions Communications Forum on 10th February 2011 in London. An introduction to social media use for pensions * Discovering social media tools and their possibilities * Understanding how is social media currently being used and how can it be applied in a pensions context * Integrating social media into your existing communications strategy

1. Ticket Success Media Your Social To An introduction to social media use for pensionsAngus Fox, Multizone Limitedwww.ezone.co.uk @eZ0ne Follow us on

3. Audience, Fans and Follower Engagement

4. Community Mapping and Management

5. Brand Reputation and Advocacy Management

6. Viral and Word of Mouse Marketing

7. Influencing the Influencers

8. Product Promotion and Placement

9. Monitoring Discourse and Sentiment

10. Social Media Maturity Appraisal Service

11. Social Media Marketing Strategy

12. Integrating Social Media into your Marketing Mix

13. Social Enterprise Strategy

14. Social Media Technology Advisory Services

15. Monitoring, Measuring and Analysis Services

16. Social Media Marketing Campaigns that Deliver

17. Outsourcing your Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)

18. Topics Discovering social media tools and their possibilities Understanding how is social media currently being used and how can it be applied in a pensions context Integrating social media into your existing communications strategy

19. Discovering social media tools and their possibilities What For? What Networks? To What End? What Tools?

20. Social Media Revolution

21. What are they doing? http://www.wordle.net/show/wrdl/3005755/Social_Network_Use

22. When are they doing it? Now! “Not a social network, we are an Information Network”. Twitter

23. Why is this important?

24. Why should the pensions industry care? Because you are missing the conversation if you do not engage

25. What and How? What kinds of networks? Blogs Micro Blogs Comments Reviews Sites News Audio Video Personal Local Company Market Sector Analysis Using Tools to listen RSS feed aggregators Google Reader (Web) NetNewsWire (Mac) FeedDemon (Win) Feed Aggregation Sites Socialmention.com Tweetgrid.com Social Listening Platforms Workstreamer.com (free)

26. Tracking - socialmention Search, Sentiment, Keywords

27. Listening - Workstreamer Tone Cloud

28. Listening - tweetgrid http://www.tweetgrid.com/

29. Visualisation FOR insight Staying enagaged

30. StreamGraph http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php

31. Become engagement Detectives mentionmap tweepskey

32. Social influence Klout Peerindex http://klout.com http://www.peerindex.net

33. Waves or echoes http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false

34. Engagement Timeline TwitterStreamGraphs Real uses for these things Deciding when to engage with a post, comment or tweet Understanding the terms and tags that get attention Working out who is relevant and what their connection is Experiment and be brave, this is all new, social gurus don’t know the answers Set your calendar to tweet things in the right place at the right time with www.twical.net

35. www.twiCal.net Need a reminder to Tweet? A simple open source driven calendar to twitter web service Allows you to upload, add, mute, delete, edit and tweet your personal calendar events. A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters Actively used, free service Automatic Calendar Tweets

36. Integrating social media into your existing communications strategy Community Engagement

38. eInfluencers

39. Market Mavens

41. Frequency of posts

42. Value of posts

43. Authenticity/reliability of posts/trust

44. Responsiveness Behaviours & preferences are now ‘self reported’ The New Influencers 20% of user communities

45. New marketing Source: Adapted from Webber (2009), Marketing to the Social Web, New Jersey, Wiley.

46. Governance and Culture

47. Social Media Transparency Trust / Brand Authenticity Sense of purpose = People are the brand = Sincere, real = Intention + Interest “If people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growth” – Angus Fox

48. Business benefit 67% of Twitter users who become followers of a brand are more likely to buy that brand’s products 60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend 74% of consumers are influenced on buying decisions by fellow socialisers after soliciting input via social media Incremental revenue New revenue streams Increase market share New markets Increase audiences/communities Differentiation Added value Traffic to websites Or just continued existence

50. Audience, Fans and Follower Engagement

51. Community Mapping and Management

52. Brand Reputation and Advocacy Management

53. Viral and Word of Mouse Marketing

54. Influencing the Influencers

55. Product Promotion and Placement

56. Monitoring Discourse and Sentiment

57. Social Media Maturity Appraisal Service

58. Social Media Marketing Strategy

59. Integrating Social Media into your Marketing Mix

60. Social Enterprise Strategy

61. Social Media Technology Advisory Services

62. Monitoring, Measuring and Analysis Services

63. Social Media Marketing Campaigns that Deliver

64. Outsourcing your Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)

65. © 2011 eZone, Multizone LimitedAll rights reserved THIS DOCUMENT IS INTENDED FOR USE AS REFERENCE ONLY BY PARTICIPANTS IN THE MEETING IN WHICH IT WAS USED. THE INFORMATION CONTAINED IN THIS DOCUMENT REPRESENTS THE CURRENT VIEW OF MULTIZONE LIMITED ON THE ISSUES DISCUSSED AS OF THE DATE OF PUBLICATION. BECAUSE MULTIZONE MUST RESPOND TO CHANGING MARKET CONDITIONS, IT SHOULD NOT BE INTERPRETED TO BE A COMMITMENT ON THE PART OF MULTIZONE LIMITED, AND MULTIZONE LIMITED CANNOT GUARANTEE THE ACCURACY OF ANY INFORMATION PRESENTED AFTER THE DATE OF PUBLICATION. THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY. MULTIZONE LIMITED MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. COMPLYING WITH ALL APPLICABLE COPYRIGHT LAWS IS THE RESPONSIBILITY OF THE USER. WITHOUT LIMITING THE RIGHTS UNDER COPYRIGHT, NO PART OF THIS DOCUMENT MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED IN ANY FORM OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE), OR FOR ANY PURPOSE, WITHOUT THE EXPRESS WRITTEN PERMISSION OF MULTIZONE LIMITED MULTIZONE LIMITED MAY HAVE PATENTS, PATENT APPLICATIONS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY RIGHTS COVERING SUBJECT MATTER IN THIS DOCUMENT. EXCEPT AS EXPRESSLY PROVIDED IN ANY WRITTEN LICENSE AGREEMENT FROM MULTIZONE LIMITED, THE FURNISHING OF THIS DOCUMENT DOES NOT GIVE YOU ANY LICENSE TO THESE PATENTS, TRADEMARKS, COPYRIGHTS OR OTHER INTELLECTUAL PROPERTY. THE NAMES OF ACTUAL COMPANIES AND PRODUCTS MENTIONED HEREIN MAY BE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS.