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Ticket,[object Object],Success,[object Object],Media,[object Object],Your,[object Object],Social,[object Object],To,[object Object],The implications of social media for public sector information - a practical guideAngus Fox, Multizone Limitedwww.multizone.co.uk,[object Object],@multizone,[object Object],Follow us on,[object Object]
Win a Social  Media  ,[object Object],Adoption Advisory session,[object Object],Worth over £500,[object Object],Ticket,[object Object],Success,[object Object],Media,[object Object],Your,[object Object],Social,[object Object],To,[object Object],What we do,[object Object],How we do it,[object Object],[object Object]
Audience, Fans and Follower Engagement
Community Mapping and Management
 Brand Reputation and Advocacy Management
 Viral and Word of Mouse Marketing
 Influencing the Influencers
 Product Promotion and Placement
 Monitoring Discourse and Sentiment
Social Media Adoption Appraisal Service
Social Media Marketing Strategy
Integrating Social Media into your Marketing Mix
Social Enterprise Strategy
Social Media Technology Advisory Services
Monitoring, Measuring and Analysis Services
Social Media Marketing Campaigns that Deliver
Outsourcing your  Social Media OperationsWin a £500 Social Media Maturity advisory session using our powerful methodology ,[object Object],Enter by visiting www.ezone.co.ukand pressing the blue tweet button ,[object Object],Or by following @ez0ne on twitter,[object Object],Tweet today and you could also win an iPod shuffle ,[object Object],(offer available until 30/6/2011),[object Object]
Topics,[object Object],An orientation to real time information networks and social media ,[object Object],Understanding how is social media currently being used and how can it be applied in a public sector context,[object Object],Integrating social media into your existing information strategy,[object Object]
An orientation to real time information networks and social media ,[object Object],What For? What Networks? To What End? What Tools?,[object Object]
Social Media Revolution,[object Object]
What are they doing?,[object Object],http://www.wordle.net/show/wrdl/3005755/Social_Network_Use,[object Object]
When are they doing it?,[object Object],Answer: Now!,[object Object],“Not a social network, we are an Information Network”.  ,[object Object],Twitter,[object Object]
Why is this important?,[object Object],How else can you deliver service quality improvements with diminished budgets?  ,[object Object]
Why should the PUBLIC SECTOR care?,[object Object],Because you are missing the conversation if you do not engage,[object Object]
Engage with what and How?,[object Object],What kinds of networks?,[object Object],Blogs,[object Object],Micro Blogs,[object Object],Comments,[object Object],Reviews,[object Object],Sites,[object Object],News,[object Object],Audio,[object Object],Video,[object Object],Personal,[object Object],Local,[object Object],Company,[object Object],Market Sector,[object Object],Analysis,[object Object],Using Tools to listen,[object Object],RSS feed aggregators,[object Object],Google Reader (Web),[object Object],NetNewsWire (Mac),[object Object],FeedDemon (Win),[object Object],Feed Aggregation Sites,[object Object],Socialmention.com,[object Object],Tweetgrid.com,[object Object],Social Listening Platforms,[object Object],Workstreamer.com (free),[object Object]
Tracking - socialmention,[object Object],Search Term,[object Object],Likelihood of discussion,[object Object],Repeatedly discussed,[object Object],Results,[object Object],Influence,[object Object],Keywords,[object Object]
Hashtags (#),[object Object],Sources,[object Object]
Listening - Workstreamer,[object Object],Tone Cloud,[object Object]

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