Collaborative problem solving - Worktech '11
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This is an adapted version of the presentation I gave in October 2011 at the UnWired Worktech conference in California.
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Collaborative problem solving - Worktech '11
- 8. structure
- 9. There’s another approach...
- 10. change
- 12. Acropolis
- 17. OpenIDEO, where we create better together.
- 18. OpenIDEO, where we create better together. CHALLENGE SPONSOR FEATURED CHALLENGE CHALLENGE QUESTION FIELD NOTES ACTIVITY FEED
- 19. How can we raise kids' awareness How might we use social of the benefits of fresh food so business to improve health they can make better choices? in low-income communities? What global challenge do you think innovation leaders should work to solve How can today’s technology help us right now? make the most of our planet's resources? How can we raise kids' awareness How might we increase the availability of of the benefits of fresh food so affordable learning tools & services for they can make better choices? students in the developing world? How might we increase the number How can we improve sanitation and of registered bone marrow donors better manage human waste in to help save more lives? low-income urban communities? How can technology help How might we improve people working to uphold maternal health in low human rights in the face of income countries? Social challenges.
- 20. How can we improve sanitation and better manage human waste in low-income urban communities?
- 23. Public Toilets Open Defecation Flying Toilets $0.03-$0.20 per use, Bucket Latrines Pit Latrines & Municipal Sewer $0.03-$0.20 per use, Water Closets System (0.001%) $500-$700
- 33. Video available here: http://bit.ly/oupYKK
- 35. So?
- 37. “The three of us have spent the last 9 months seeking innovations in sanitation, trying to catalogue all that’s out there. Within 2 weeks, the OpenIDEO community had surfaced everything that it took us nearly a year to find.” Unilever
- 40. – learning faster – global insight
- 41. – learning faster – global insight – engagement
- 42. – learning faster – global insight – engagement – create advocates
- 43. – learning faster – global insight – engagement – create advocates – it's inspiring & refreshing to work like this
- 48. Thank you.
Editor's Notes
- HI, I’m Nathan and I’ve here to talk about collaborative problem solving. My twitter username is @natwaterhouse. I’ll be sending out links as we go, plus tweeting the examples as I present, so fi you’re following along, it’ll be a fun ride ;)\n
- HI, I’m Nathan and I’ve here to talk about collaborative problem solving. My twitter username is @natwaterhouse. I’ll be sending out links as we go, plus tweeting the examples as I present, so fi you’re following along, it’ll be a fun ride ;)\n
- HI, I’m Nathan and I’ve here to talk about collaborative problem solving. My twitter username is @natwaterhouse. I’ll be sending out links as we go, plus tweeting the examples as I present, so fi you’re following along, it’ll be a fun ride ;)\n
- HI, I’m Nathan and I’ve here to talk about collaborative problem solving. My twitter username is @natwaterhouse. I’ll be sending out links as we go, plus tweeting the examples as I present, so fi you’re following along, it’ll be a fun ride ;)\n
- HI, I’m Nathan and I’ve here to talk about collaborative problem solving. My twitter username is @natwaterhouse. I’ll be sending out links as we go, plus tweeting the examples as I present, so fi you’re following along, it’ll be a fun ride ;)\n
- as we’re on the theme of work, I thought I’d tell you about where I work. I work at IDEO, we’re a design consultancy with 9 offices of around 600 employees worldwide. We started off life designing products like the first mouse and laptop, and as we grew up we apply our human centered design approach....\n
- ... to help companies find new opportunities and markets, designing not just products, but services experiences, brands, and new businesses.\n
- Today I’m here to tell you about how a handful of ground breaking companies are beginning to work in new ways that is challenging the traditional idea of what work means, and challenging how traditional organizations work. \n
- What they are doing I think points to the limitations of traditional ways of getting stuff done. For example, In today’s knowledge economy, you’re as good or as bad as the people you hire. \n
- With innovation becoming a critical focus for firms to stay competitive, you’re as good or as bad as those employees’ ideas and your organization’s ability to tap the collective widsom.\n
- With the pace of change increasing ever faster, you’re as agile and able to respond to disruption as your organisation’s existing structure and way of doing things.\n
- There’s another approach, which when done right really begins to change how you think about how your organisation works. It’s not some new creativity technique, it’s not some new process, but a philosophy about opening your four walls of your company to new opportunities and ways of collaborating with not just your employees and your customers, but your suppliers, and even your competition. \n
- What I’m talking about is Open Innovation, the term was created by Henry Chesborough. The idea behind it is that in a world of distributed knowledge sharing, we can’t rely on purely looking for ideas within our organizational walls. \n
- the idea of open innovation isn’t all that new, even the Ancient Greeks used it when trying to come up with a design for the The Acropolis in Athens - which was a result of an architectural competition. But thanks to technology it’s taken on an entirely new meaning today.\n
- Here’s an example: In order to create the concept car for 2009, italian car manufacturer Fiat, engaged more than 17,000 participants from more than 160 countries who submitted 11,000 ideas. The design is the world’s first fully crowdsourced car.\n
- This is a game called FoldIt. It enables anyone to learn how to fold proteins. The game enables players to manipulate molecular structures and find the ones that fit scientific criteria. By doing this just the other week they managed to do something that has puzzled scientists for ten years - to find the structure of an enzyme that could prove key to finding a cure for AIDS.\n\n
- At IDEO, we recently created our own open innovation business so that we could involve more people in the process of solving human centered design problems.\n
- We wondered: what if we could create a way to engage 50,000 people rather than 5 out of 500? what kind of problems could we solve, and what kind of impact could we have - and what would it be like to manage a network like that?\n
- Last year we launched OpenIDEO - IDEO’s open innovation business. We catalyze communities to help solve problems, either in the open, for social good, or privately for internal organizational problems. I’m gonna talk through the core platform, you can check this out at www.openideo.com, we also have set up private versions of this core platform to enable private communities. challenges... (next slide)\n
- Challenges always have a sponsor that’s serious about creating real impact, they are open to anyone to participate and they start with a question - a call to arms. Each challenge then runs through key phases of the innovation process. I’m gonna switch it up \n
- here’s an example...\n
- Some 1 billion city dwellers worldwide lack adequate sanitation facilities in their homes. Unilever, a multinational maker of consumer products, and Water & Sanitation for the Urban Poor (WSUP), a nonprofit, tri-sector partnership, were looking for solutions to this problem. They asked IDEO to help determine the best approach to developing new products and services for the urban poor. \n
- The team chose Kumasi, Ghana, a city of 2.5 million people, as the test market. In Kumasi, less than 20 percent of the population have access to in-home sanitation. Many people walk long distances to a public toilet, or worse, they’re forced to use other options like open defecation if necessary.\n
- \n
- status - how can it be something that is managed by the community? how can it empower the community? how can it become easy to use? how could it be something that is desirable not just functional? how could it create a sense of pride?\n
- in a challenge like this, we typically get hundreds of Inspirations, and these help us understand where the opportunities are to innovate. It’s also a great way to learn about the problem at hand.\n
- breaking the problem into bite sized chunks and helping the comunity understand the different opportunites for creativity.\n
- In order to help make connections between nascent ideas, we built in collaboration tools into the platform like this collaboration map. All that rich inspiration helps the community come up with ideas. You can build off of those opportunity areas and inspirations, and when you do your idea gets linked in this collaboration map. This map also tell a story about how the final winning concepts got created by everyone who was involved in that line of thinking.\n
- With these kinds of problems we generally have a range of winning concepts that enable us to tackle the problem holistically. \n
- This is one of the final prototypes that is being field tested in Ghana by the Unilever and WSUP team. To tell you about it let me hand over to the Clean Team running the new business.\n
- video\n
- So why was that better than a traditional approach of innovating?\n
- One way it can help is by saving time...\n
- One way it can help is by saving time...\n
- How could an approach like open innovation help you... recruit new talent? discover new opportunities and markets? reduce cost? improve your hiring process? help your staff reconnect to purpose? \n
- How could an approach like open innovation help you... recruit new talent? discover new opportunities and markets? reduce cost? improve your hiring process? help your staff reconnect to purpose? \n
- How could an approach like open innovation help you... recruit new talent? discover new opportunities and markets? reduce cost? improve your hiring process? help your staff reconnect to purpose? \n
- How could an approach like open innovation help you... recruit new talent? discover new opportunities and markets? reduce cost? improve your hiring process? help your staff reconnect to purpose? \n
- How could an approach like open innovation help you... recruit new talent? discover new opportunities and markets? reduce cost? improve your hiring process? help your staff reconnect to purpose? \n
- Finally I hope you’ve seen how traditional ways of solving problems has limitations and how open innovation can get beyond those limitations.\n\n
- If you’re interested in what we’ve learned so far in terms of how you do this stuff, here’s some of the principles we’re learning. we’re not just solving social issues but helping other organizations do the same thing we’ve done with our own brand to tackle their own internal issues. \n
- I hope you’re as inspired about these trends as I am. I encourage you to think about what they might mean for your business and am excited to see what experiments you might try yourselves.\n
- I hope you’re as inspired about these trends as I am. I encourage you to think about what they might mean for your business and am excited to see what experiments you might try yourselves.\n
- \n