Mentri Ekonomi dan Pariwisata Indonesia - Mari Elka Pangestu (2)
1. Dr. Mari Elka Pangestu
Minister of Tourism and Creative Economy
Republic of Indonesia
2. What is Creative Economy?
Fourth wave – after agrarian based economy,
industrialization and IT based economy
Creative Economy is the new economy based
on ideas and creativity which is based on
creative human resources and stock of
knowledge (including cultural heritage) as the
main input
Creative industries is defined as industries
which result from the utilization of creativity,
skill and talent of individuals to create high
economic value added and employment
Creativity is not just artistic based but
Pekerja buruh
Pekerja kreatif
Kreatifitas berbasis warisan budaya
Kreatifitas berbasis Sains
dan injiniring
3.
4. 7%
National Economy
(Rp. 641.8 Trillion
i.e USD 58 billion)
10.7%
Labor Absorption
(11.9 m people) 9.68%
No Companies
(5.4 m co, a lot of
SMEs)
Economic
Contribution
2013
4
Source: Central Bureau of Statistics, Indonesia (preliminary figures for 2013)
5. 5
Advertising
Arts Market
Design
Film, Video, dan Fotografi
Music
Publication and printing
Radio dan Televisi
Culinary
Architecture
Handicrafts
Fashion
Games
Performing Arts
Computer services,
software (Rp. 4.8T)
R&D
-
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
- 50,000.0 100,000.0 150,000.0 200,000.0 250,000.0
Growth (%)
GDP Contribution (Rp. Billions)
Average
growth: 5.76%
GDP and Growth of
Creative Industries
(2013)
9. Potential of Indonesia’s
Mobile UserAge
People
Demographic Indonesia:
From approximately 240 million people in Indonesia, more than 60% of the population under 39 years old
which are potential and productive human resources to create innovation and creativity.
10. G20: 2013 Annual GDP Growth
GDP Growth Standard Deviation
Annualised 2000 - 10
2nd fastest growth
MOST STABLE, with standard lowest deviationSource: Mckinsey, The Economist
14. The awakening of Indonesia’s E-Commerce Industry
The mindset of e-commerce customers in Indonesia is similar
to the early days of the e-commerce boom in United States as
the customers are still unsure about how secure the online payment
system is as the logistic infrastructure is not yet built out.
But it is more similar to the early days of the e-commerce
boom in China
as the users are placing great emphasis on social recommendations which
attracts a dynamic entrepreneurial base of sellers eager to get online and
the innovative payment systems are emerging rapidly to serve the coming
wave of demand.
We would expect that Indonesia is likely to develop its own unique hybrid
version of these two huge e-commerce markets over the next few years.
Redwing Asia
16. 297 million
Indonesia’s User Mobile
in 2013
source: Redwing Asia
74.6 millio
Indonesia’s Internet User
Source: Marketeers Magazine Research in 2013
4Social
Network
Ran
Indo
17. 1.5 million/month
Manga comic readers in Indonesia
source: IdeoSource (2009)
6,5 million
online gamers 2011 in Indonesia
source: Bisnis Indonesia & IMOCA (2011)
60 billion IDR/month
Spent for online voucher games
source: Gudang voucher (2012)
10 billion IDR/month
Point Blank Game’s Income in Indonesia
spent about USD 2 – 50/day
Mostly spent for lifestyle consumer product
(including digital content)
source: Tempo (2011)
USD 34.8 Billion
spent for ICT Indonesia 2013
source: IDC
40-45 %Total market of MEA is Indonesia
30 Million
Indonesian citizen
19. Potency of Game Industry
Southeast Asian startup opportunity map by country
20. Interesting Findings from the Table:
70 % of categories have Global Players,
another 70 % contain Local Firms,
and 40 % have Regional Companies.
Any opportunity for Aggregation or Region-Focused plays?
Only News, Gaming, Online Retail, Rentals, Travel and Transportation have all three types: Local,
Regional and Global players.
Are these the Hottest Opportunities in Southeast Asia?
Communication, Search, Blogging, Music, Social Discovery, Events, and Business Networking only
have Global or International Players.
Are these the toughest nuts to crack, requiring real disruption or a vertical focus?
Community, Local Discovery, Ticketing, and Auto have only local players.
Is there an opportunity to aggregate these into a regional level platform?
There are no categories with only regional players
25. Potential of The Game
Industry in Indonesia
Source: AGATE Game Studio*Detail research needed
Potential Market of
B2B is predicted
around US$ 300
Million
Potential Market of
B2C is predicted
around US$ 3 Billion
growing at 30%
(estimate 20%
internet users are
gamer on line)
67% international
and 33% local,
game developer
started in 2006
Total Potential
Market of The Game
Industry in 2020:
US$ 3.3
Billion
26. Potential of Software
and Animation
Industries in Indonesia
Software: $640 million (30% local) and growing 15%
p.a, second after India for outsourcing of software
development after India (Sourcingonline), many
medium sized companies (Industry strated in 1980s)
(Assosiasi Piranti Lunak Telematika Indonesia –
Software Assn of Indonesia)
Animation: $242 billion size of world market
(Indonesia only 0.9% of this market so around $2
billion), 89% international and 11% local, 28 animation
studios in Jakarta
(
28. FUNDAMENTAL
SHIFTING
Network infrastructures:
Supporting facilities, network devices,
cables, Operating System, interfaces.
Network application:
VPN-ing or clouding or virtualization
Network & Services management
Telepon
set
PC
laptop
User’s
LAN
TV
set
User’s terminal
User’s
Server
Network
Centric
Content &
Application
Servers
Telco
app
ITE
app
internet
content
broadcast
app
Content & Application developer/producer
Game
Server
Client-Server
Centric
Shifting from:
• Telephone to internet
• Revenue from Network to
revenue from Client (CPE)
and/or from Server-side
(content & applications).
• TECHNOLOGY
• BUSINESS MODEL
• REVENUE SOURCE
Shifting…!!
29. Local developers >> Local content with uniqueness >>
Unique & Competitive
Content, specific based on
customer needs
Education
Game
Animation
HealthTourism
Transportation
Social Media
Messaging
Service Apps
Banking
Etc…
Apps Challenges
31. 31
POLICIES OF CREATIVE
ECONOMY
DEVELOPMENT
CREATIVE ECONOMY BASED ON
ART AND CULTURE
Music
3. Increasing
The Financial
Access
5. Institution
Empowerment
4. Increasing The
Market Access
1. Resources and
Technology
Development
2. Creative
Industry
Development
CREATIVE ECONOMY BASED ON MEDIA,
DESIGN AND TECHNOLOGY
Film
Movies, Film,
Documentary, TV, Video
Performance Art
Literary Performance Art,
Theater, music and dance
Fine Arts
all genres music
Graphic arts, scultpure,
painting art, ceramics art,
craft and photography
Creative Economy
Based on Design
Design and
Architecture
Software
Architecture & Interior
Design, Visual Comm
Design, Mode Design,
Product Desain &
Packaging
Animation, Comic,
Fiction-non fiction
literature, Creative
Audio & Video, Creative
ads
Games
Software (programmable
system, apps)
implementing system
service, apps
development service
Tabletops games, Video
games
33. Ministry of Tourism and
Creative Economy’s
Flagship
33
CREATIVE PLACE
CREATIVE WAVE
INDONESIA KREATIF
@DIGITAL
(indonesiakreatif.net)
CREATIVEPRENEUR
DIGITAL MEDIA
SPACE
PEOPLE
CAMPAIGN
CREATIVEPRENEURSHIP
SHOW
CASE
DIGITAL
INTERACTION
FOUNDATION
MOVEMENT,
CAMPAGNE,
FACILITATION
35. How to Foster & Accelerate
Business
Development for
Entrepreneurs?
Business Incubator
(Presidential Regulation No. 27 in 2013 concerning
development of business incubator for entrepreneurs)
Growing and Mature EntrepreneursStart Up
36. The Ecosystem of Indonesia Digital
Creative
The Ecosystem of
Indonesia
Digital Creative
User
Store
Developers
University
Multi
National
Company
Telco
Government
Venture
Capital
Media
Technology
Partner
Creative
Centre A
Creative
Centre C
Creative
Centre E
Creative
Centre Y
Creative
Centre D
Creative
Centre X
Creative
Centre B
Creative
Centre Z
38. COZY OFFICE
≥1000 M2 Office
GOOD
INFRASTRUCTU
RE
TOP EVENTS
GREAT
MENTORS
INVESTOR
METUPS
Wisma Barito Pacific
Lt.9B Jl.Letjen S. Parman
Kav. 62-63 Jakarta 1140
www.atkejora.com
43. Exploring Cooperation with
Business Incubators in USA
1. Plug and Play (http://www.plugandplaytechcenter.com/
Plug and Play Accelerator:
3 months program, startups
will have access to the
following strategic resources &
networks through workshops,
pitching sessions, speaker
sessions, 1-on-1 introductions
and events
44. Exploring Cooperation with
Business Incubators in USA
2. NestGSV (MOU between NestGSV and MOTCE)
(http://www.nestgsv.com/)
What We Do:
NestGSV is a technology
innovation center. We
furnish a rich ecosystem of
services essential to the
success of emerging
entrepreneurs and
technology companies.
We facilitate relationship
development and critical
connections to vetted
business building resources
including service providers,
investors, potential hires,
global corporations and
international parties.
46. Potential Cooperation
Technical assistance to the start ups.
Technical Assistance to the Incubator
Team for composing curriculum and
programs
Internship for Incubator Team
PLUG AND
PLAY
49. AGATE STUDIO
Agate is a game studio in Indonesia with around 80 employees where the head office in
Bandung and have 2 branch offices in Jakarta and Jogja. Agate is officially established
partnership with well known game developer and game publisher from Japan, Square
Enix Co., Ltd in Sengoku Ixa game. Agate also won International competition - people
choice category in Flash Game Summit Award 2010.
“Agate Studio quickly grew to be one of the largest Indonesian’s game development
company, consists of top talents in the industry “ (http:agatestudio.com/company)
For more company profile : https://www.youtube.com/watch?v=OGKcMj2-6sg
Teaser:
http://www.youtube.com/watch?v=vOtS4pwnj-I
Teaser:
http://www.youtube.com/watch?v=uFaW3RZ4UY8
Teaser:
http://www.youtube.com/watch?v=2ddkETj3V8o
50. TOUCHTEN
Touchten is a top mobile games developer with 11 person-team. One of their game,
“Train Legend” has reach the top 5 position overall in the United States iOS App Store. It
has logged over 200,000 downloads within 24 hours. Another game of Touchten “Infinite
Sky” has been downloaded over 2 million times worldwide, and sees between 60k to 70k
daily active users with 3.3 million unique users. Sushi Chain – culinary games became
10th rank of the global rank in iOs App Store with unique users 2.6 million. Ramen Chain
became the first rank in Indonesia, Filiphina, Malaysia, Singapore, etc with 625.000 users.
More detail information about Touchten: http://www.touchten.com/
https://play.google.com/store/apps/details?id=co
m.touchten.infinitesky&hl=en
https://itunes.apple.com/us/app/sushi-chain-
lite/id333429657
https://play.google.com/store/apps/details?id=com
.Touchten.RamenChain
51. Digital Happiness
Digital Happines is an independent 3D games studio based in Bandung, Indonesia and
was established in the mids of 2011. They create their own IP (Intellectual Property) in
the form of gaming platform with the product “DreadOut”. The first launch of the DEMO
was able to gain 550K downloads from all over the world. Digital Happiness has been
injected by Indiegogo (International Crowdfunding platform) around US$ 29.067 for
developing DreadOut Horror Game. The game is now greenlighted by STEAM and will be
available next month at STEAM for $!4.99.
For more company profile : http://digitalhappiness.net/
DreadOut official teaser : https://www.youtube.com/watch?v=EKMqm9xIxfE
52. Nightspade
“Nightspade is a mobile game development studio located in Bandung, Indonesia.
Nightspade is empowered by passionate talent who love creating snazzy graphics, cool
transition, engaging gameplay and wow effects.” (http://www.nightspade.com/about)
For more company profile : http://www.youtube.com/watch?v=tetLsqCv8jc
http://www.nightspade.com/project/don-gravity/ http://www.youtube.com/watch?v=2EMzfTOxucQ
Teaser:
http://www.youtube.com
/watch?v=Fl039DghdBg
http://www.youtube.com/
watch?v=f_TumkuFRy0
53. Solite Studio
Solite Studio is a game studio located in Bangkalan Indonesia with education game as
their product. Solite Studio was founded in September 2013 by three students who have
big passion in ICT. They focus to create games for multiplatform mobile devices such as
Windows Phone, Android and iOS. Solite Studio became the winner in Imagine Cup 2013
and won the 2nd place in International Imagine Cup 2013 in Russia.
(http://www.solitestudio.net/about.php)
55. CATFIZ ANDROID MESSENGER
Catfiz is the ultimate Android messenger based in Surabaya, East Java, that has
successfully to be global and downloaded by 50 countries. The messenger offers unique
proposition of file sharing, group chat that can hold up to 1000 members, can send file
up to 50 mb, stickers, voice message and many more.
It has acquired 6.5 mio subscribers base with no marketing spending in 2 years time.
For more company profile : http://www.catfiz.com/
Etc…
CATFIZ
Ultimate Android
Messenger
56. KUASSA Inc.
Kuassa is a software development company specializing in digital guitar amplification and
audio processing. Their goal is to provide great tools to aid the musician’s creative
process. Kuassa is well known in a worldwide and becoming the 11 best VST guitar
amp/effect modelling plug-ins in the world today (musicradar.com). One of their
customer and partner is Godspeed Vivix (well known composer for game soundtrack from
Capcom, Japan).
For more company profile : http://www.kuassa.com/
Etc…
57. PicMix
PicMix is a free app for Blackberry which gives people the ability to put captions on their
photos in fancy frames, add some photo effects or filter, combine multiple photos into
just one custom frame, adjust the photos, put text caption, give it a touch of fancy effects
then share it to via Facebook and Twitter. In the 19th month since release, PicMix has 18.5
million users worldwide and the growth of user is about 1 million users/month.
For more company profile : http://picmix.it/web/picmix
59. TIKET.COM
Tiket.com is the biggest local online travel that started in August, 2011. It is an
ecommerce platform that sells Hotels, airlines, trains and event tickets. It is able to sell
and book 6000 tickets per day. It is also Indonesia’s first online train booking. Tiket
received several awards including Bubu Awards and GIST Global Tech-I.
For more company profile : http://www.tiket.com
61. Infinite Framework Studio
Infinite Framework Studio was established in 2005 in one of the most beautiful resort areas on Batam Island. IFW
Studio has become one of the major players in the South East Asian animation industry. As the production house of
several animated TV series such as ‘The Garfield Show’, ‘Leonard/Dr.Contraptus’, ‘Lucky Luke’, and ‘Franklin &
Friends’, IFW Studios provides quality service to the International animation industry.
IFW Studios achievements are:
- “Tatsumi” become the best film animation and composer in Africa Awards at the 8th Dubai International Film
Festival,
- “Franklin and Friend” nominated Best Preschool Program or Series at 2013 Canadian Screen Award,
- “Peter Rabit” nominated Best General Audience Animated TV/Broadcast Production For Preschool Children at 41st
Annie Award 2013, and many more…
For more company profile : http://www.kinema.frameworks-studios.com/
Sing to the Dawn (2007)
Rollbots (2007 - 2008)
Meraih Mimpi (2009)
The Garfield Show (2009 - 2012)
Contraptus (2010)
Chicken Town (2011)
Franklin and Friends (2010 - 2012)
Tatsumi (2011)
Peter Rabbit (2012 - 2013)
Franklin Specials (2013)
Octonauts II (2013)
Ella the Elephant (2013)
63. Pesona Edu is the pioneer of education software company in Indonesia for physics and math. The
software is well known worldwide and has been used in 30 countries around the world.
Pesona Edu have contract with 1,900 schools in Holland and collaborate with 2 worldwide
publishers.
The achievements are:
-The most prestigious Education Software Competition worldwide, BETT Awards 2011
-The 1st out of 9 Microsoft Education Developer Partner Worldwide on MultiPoint Mouse Technology
- Top 9 Out Of 85 Countries and Top 3 In Math And Science World Summit Award 2007, Italia
- Merit Award Education & Training Category Asia Pacific ICT Award 2006
- Best of The Best APICTA Indonesia 2006
- Etc…
http: pesonaedu.com
