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Social Media 103: How to Measure and Optimize Your Results

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Michelle Hummel
Michelle Hummel
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Social Media 103: How to Measure and Optimize Your Results
Michelle Hummel CEO of… Thanks for joining me today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I measure my social media marketing success?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step #1: Define Your Goals What are your marketing goals?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step #2: Define Your KPI’S What are the results you are looking for?
[object Object],[object Object],[object Object],[object Object],Do you have a “Social Media Hub”? Do you have a Blog? Does it live on your website?
[object Object],[object Object],[object Object],Is your site “Social Media Friendly”? Is your content easily shareable?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#1 Goal “Social Media Engagement” How can you boost customer engagement?
How do I find the right tools to measure my success? Introducing Social Media Matcher
Must Have Social Media Monitoring Tools
[object Object],[object Object],[object Object],Feedburner How do you monitor your blogs success rate?
[object Object],[object Object],[object Object],Google AdWords How do you monitor your site content for SEO?
[object Object],[object Object],[object Object],[object Object],Social Bug Facebook Score Do you monitor your Facebook marketing score?
[object Object],[object Object],[object Object],YouTube Insights Do you monitor your video marketing success?
[object Object],[object Object],[object Object],[object Object],Social Mention How do you monitor your brand on the web?
[object Object],[object Object],[object Object],Facebook Search Have do you monitor conversations on Facebook?
[object Object],[object Object],[object Object],TweetReach Do you monitor the effectiveness of your Tweets?
Break Out For Learning Session ,[object Object],[object Object],[object Object],[object Object]
Must Have Social Media Analytics Tools
[object Object],[object Object],[object Object],[object Object],SendSocialMedia What do you use to provide analytical reports?
[object Object],[object Object],[object Object],BitLy How do you analyze your post success rate?
[object Object],[object Object],[object Object],[object Object],[object Object],Alexa How do analyze your web traffic?
[object Object],[object Object],[object Object],Website Grader How do you measure your website success?
Just For Fun Social Analytics Communities
[object Object],[object Object],[object Object],[object Object],[object Object],Empire Avenue How can you increase your engagement score?
[object Object],[object Object],[object Object],[object Object],Klout How do you monitor your social influence?
[object Object],[object Object],[object Object],[object Object],Access All Social Media Tools How much time could you save with a toolkit?
Continuing Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Limited Offer Today Only ,[object Object],[object Object],[object Object],[object Object],[object Object],*4 month minimum membership required
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Questions and Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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