3. New York City Government Adam Conner Facebook Public Policy

5. 7,200,000 Facebook users within 50 miles of New York City Facebook Data

7. A Page for Every Agency

8. Principles of a Connected Government People first, content second Give people social context of what you’re asking them to do Make sharing simple and fast A few can activate many Your citizens are there

9. Delivering Your Message Think about how your content appears on Facebook Example: Importing from a blog One shot at delivering your message. Image, key message, headline,see more, etc.

10. Comments You can not turn off comments on posted items. Facebook does not work without comments. Wall posts can be turned off. Encourage you to allow posts. Have a posted comments policy like the US Army. Paid Third-Party monitoring software is available.

11. Be Timely and Topical

12. Use Photos and Videos

13. Words Can Have Power

14. Insights

15. Facebook is not just Facebook.com

16. Resources facebook.com/government facebook.com/congress facebook.com/uspolitics facebook.com/facebookpages facebook.com/help