Moonah Class 1

Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")

Assignment: Based on the learnings from the webinar, describe one tangible improvement you will make to your website. It could be in the area of search engine optimization, fan incentives, or any other area. Post as a comment on the blog! Let’s look at the blog and how to do that.

Conference Logistics ,[object Object],[object Object],[object Object],[object Object]

Webinar #1 Your Web Presence: Dos and Don’ts Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 Internet?!? Is that thing still around?

My Experience… ,[object Object],[object Object],[object Object],[object Object]

Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s On Your Website? The things you need…

What Fans Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Jonathan Coulton ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fans want to know who you are.. ,[object Object],[object Object]

Fans want to hear (and hopefully buy) your music ,[object Object],[object Object],[object Object]

Fans can even TELL you where and when to play!

Fans (and other important folks) want to get in touch with you

Fans want to interact with other fans

Search Engine Optimization (SEO) They can’t love you if they can’t find you.

Brass Dogs – SEO in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All stats based on traffic to musicface.com for February 2005 unless otherwise stated Search Engine Page Traffic

Traffic from External Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All stats based on traffic to musicface.com for February 2005 unless otherwise stated

Google Indexing Principles ,[object Object],[object Object],[object Object],[object Object]

Title Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s in a name? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keywords are Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t overdo your keywords! ,[object Object],[object Object]

The Importance of Being Linked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples from musicface.com All stats based on traffic to musicface.com for February 2005 unless otherwise stated

Graphics are Good, but Letters are Better ,[object Object],[object Object],[object Object]

How are we doing so far? ,[object Object]

Google Fight! ,[object Object]

So remember... ,[object Object],[object Object]

Common Mistakes Things to avoid 

Autoplay Music ,[object Object]

Not Linking to Other Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not having your OWN website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Blog & Podcast ,[object Object]

Final Thoughts ,[object Object],[object Object],[object Object],MARGE What exactly is it your company does again? HOMER This industry moves so fast it's really hard to tell.

Thanks! ,[object Object],[object Object],[object Object]

Moonah Class 1

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