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TANG Presented By: Nissa Razzak Hira Aslam Saman Zehra
[object Object],[object Object],[object Object],CLOVER PAKISTAN LIMITED
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TANG
[object Object],[object Object],[object Object],[object Object],[object Object],TARGET AUDIENCE
[object Object],[object Object],[object Object],[object Object],ADVERTISING OBJECTIVES
COMPETITITVE ANALYSIS
MARKET SHARE
SOV
SOE
ER
[object Object]
HISTORY OF ADVERTISING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2007
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008
BRAND CALENDER 2008
TERRESTRIAL & SATELLITE SPEND
ATL / BTL MIX
MEDIUM MIX 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VEHICLE SELECTION -2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VEHICLE SELECTION -2008
FORECATED MEDIA PLAN 2009
[object Object],[object Object],[object Object],PLANNING ASSUMPTIONS
BRAND CALENDER - 2009
ATL/BTL MIX
TERRESTRIAL & SATELLITE SPEND
MEDIUM MIX
BUDGET SPLIT BY MONTH -TV
BUDGET SPLIT BY MONTH -RADIO
BUDGET SPLIT BY MONTH - PRINT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA SCHEDULE FOR JUNE 2009
MEDIUM MIX -TV
MEDIUM MIX -RADIO
MEDIUM MIX -PRINT
[object Object],[object Object],[object Object],CONCLUSION
[object Object],[object Object],[object Object],[object Object],[object Object],RECOMMENDATIONS

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