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Media Planning
1.
TANG Presented By:
Nissa Razzak Hira Aslam Saman Zehra
2.
3.
4.
5.
6.
COMPETITITVE ANALYSIS
7.
MARKET SHARE
8.
SOV
9.
SOE
10.
ER
11.
12.
HISTORY OF ADVERTISING
13.
14.
15.
BRAND CALENDER 2008
16.
TERRESTRIAL & SATELLITE
SPEND
17.
ATL / BTL
MIX
18.
MEDIUM MIX 2008
19.
20.
21.
FORECATED MEDIA PLAN
2009
22.
23.
BRAND CALENDER -
2009
24.
ATL/BTL MIX
25.
TERRESTRIAL & SATELLITE
SPEND
26.
MEDIUM MIX
27.
BUDGET SPLIT BY
MONTH -TV
28.
BUDGET SPLIT BY
MONTH -RADIO
29.
BUDGET SPLIT BY
MONTH - PRINT
30.
31.
MEDIUM MIX -TV
32.
MEDIUM MIX -RADIO
33.
MEDIUM MIX -PRINT
34.
35.