Digital Magazines: Is 2010 Magazines' iPod Moment?

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Presentation to the Magazine Publishers Association, Auckland, 28 April 2010. After years of promise, false starts and dire predictions that came to little, there's a sense that 2010 might indeed be magazines' "iPod moment" - the tipping point when a breakthrough technology changes the digital landscape. This presentation aims to give magazine publishers an understanding of where the opportunity is, and what their options are for publishing in the new digital environment.

Technologie

Digital Magazines: Is 2010 the Magazine’s iPod Moment? Presentation to New Zealand Magazine Publishers Association Martin Taylor 28 April 2010

Introduction ,[object Object],[object Object],[object Object]

Today’s talk* ,[object Object],[object Object],[object Object],[object Object]

How big is this? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Music’s iPod moment ,[object Object],[object Object],[object Object],[object Object],Source: MacRumors.com iTunes reaches 10 billion music downloads, 24 Feb 2010

Books’ iPod Moment (courtesy of Amazon’s 90% share) +333% Q4 2009 vs Q4 2008 US trade ebook market growth, 2002-2009 Amazon Kindle launched Sony Reader launched

NZ Advertising Market 2003-9 Source: ASA and IAB

Skiff Hearst / Plastic Logic Dell Streak Google Android HP Slate Windows 7 Google Nexus One Android Notion Ink Adam Android / Pixel Qi

Speed of consumer technology adoption Source: NY Times

Is this already a one horse race? Source: Flurry.com Mobile App Development by Platform

How to get content on the iPad (or iPhone or iPod Touch) ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. An App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Thru the web ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. Thru the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. E-Reading Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],Kobo iPad App

3. E-Reading Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kobo iPad App

Could the ePub standard for eBooks work for magazines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Magazines on the iPad and iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: YouTube, woodwing.com, the wonderfactory.com, zinio.com

Can I use my Adobe software? ,[object Object],[object Object],[object Object],[object Object]

Where to from here ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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