The presentation conveys vital information on designing a logo. While designing a logo one should always keep some points in mind. What those points could be???? Watch the presentation to have a clear idea of the best practices of logo designing.

1. Best Practices For Designing A Logo

2. What Is Logo?
In order to get the basic definition of a logo clear, we
should first try to understand the purpose of a logo. The
logo design should be recognizable and at the same time
eye catching and admirable. It should have a superiority
and be inspiring trust and loyalty through its
characterization. The logo is an identity of the company.
Its shapes, colors, images and fonts should also all be
related to the nature of the business the company is
dealing with.

3. Paul Rand Says….
According to Paul Rand one of the greatest logo
designers, “a logo is a flag, a signature, an
escutcheon, a street sign. A logo does not sell
(directly), it identifies. A logo is rarely a description of
a business. A logo derives meaning from the quality of
the thing it symbolizes, not the other way around. A
logo is less important than the product it signifies;
what it represents is more important than what it looks
like. The subject matter of a logo can be almost
anything.”

4. Characteristics Of A Good Logo
It should have a behind its design, a meaning behind it.
Should be able to be printed on anything at any size.
Practical, graphic, appropriate and distinctive.
Image source http://www.oasislogodesign.com

5. Design Brief
Interview the client on what he needs in the logo, like in colors
or shapes.
Thorough Research
Do a thorough research on the history of the company, on its
business profile and competitors.
Popular Practices For Designing A Logo

6. Surf through References
Do a lot of research and development and make your design
process around it. Be creative in your approach and take
inspiration from everywhere. Do a lot of sketching and
drawing to put those inspired and creative ideas in paper and
practice them.
Revision & Reflection
Take breaks and do revision at every step of the finished
process. Let your ideas mature and renew the design if
required after getting the feedback from your client. Take a
fresh perspective on the things that you have done and the
changes that you are going to do.

7. Presentation
Do a high quality presentation of the finalized
design to the client. Present only the best design.
The PDF format is generally considered to be the
best way to the present a finished Logo design. It
will help the client to view the whole brand identity
in a clear manner.

8. Delivery & Customer Care
Make sure to deliver all of the appropriate files as
promised to the client. After the delivery the client
may ask for additional support. Give them what
they need. If they ask for a cup of coffee after the
fished project do that as well. Remember a
trustworthy and beautiful professional relationship
goes a long way.

9. Thank You…
The Presentation Is Prepared By
Oasis Logo Design
Website: www.oasislogodesign.com
Email id : support@oasislogodesign.com
Contact us: +353 1 254 9647 | +1 314 514 4220 | +61 390 288 258

10. Thank You…
The Presentation Is Prepared By
Oasis Logo Design
Website: www.oasislogodesign.com
Email id : support@oasislogodesign.com
Contact us: +353 1 254 9647 | +1 314 514 4220 | +61 390 288 258