Social media for beginners - this presentation includes some top tips and advice for those within the drinks and hospitality industry. Content includes a best practice tips for setting up and using Facebook, Twitter, blogs, YouTube

1. Social Media – a beginners guide
Wednesday, 6 July 2011

2. Introductions

3. Who is Obergine?
Full service digital marketing agency.
We create online and mobile solutions that add value
to our clients and their customers.
Clients include:
Concha y Toro
Cono Sur Vineyards & Winery
Oxford University Press
University of Reading

4. About the presenters
Jeremy Anderson
Digital director
Jeremy is a founding partner of Obergine and is
responsible for client services and digital strategy.
www.twitter.com/jobergine
Anna Storrs
Digital consultant and project manager
Anna leads the Concha y Toro account for Obergine for
digital and print marketing activities.
www.twitter.com/annastorrs

5. About the presentation

6. Social media – what’s all the hype?
Facebook me! Uh oh, I’ve
been tagged!
Is it just a load of buzzwords? Retweet
Hashtags
Like us
THE Wall

7. So…just what is social media?
“An online engagement and interaction of groups
of people with similar interests”
Conversation
Interaction
Engagement
A place to hang out and communicate
Sharing of news, ideas and opinions
Providing a point of view not just expertise
An extension of your sales team without the overheads

8. Is it really that important?
YES…
Social networking accounts for a quarter of all time spent on the
internet
Over 40% of companies in the UK are heavily involved in using social
networks to win new business
Only 5% of companies do not engage in social media on any level

9. How can social media benefit my business?
Builds brand awareness and perception
Increases online visibility and drives traffic to your website
Improves customer insight
Enhances customer service and feedback
Aids customer loyalty
Identifies potential issues and business opportunities

10. Social media marketing top tips

11. So what are the core social media channels?
Content creation Content sharing

12. Where do I start?
Quick wins

13. Why Twitter matters…
a micro-blogging platform to gain instant updates from
your friends, industry experts, customers and competitors
Over 95 million Tweets are written each day…
…at a rate of 4 million Tweets per hour
Twitter is the most popular website used by organisations as part of their
social media strategy
But only 27% of companies use Twitter as a customer service tool

14. Twitter tips
140 characters or less
Customise your Twitter profile or risk
being classed as spam
Follow. Observe. Engage
Don’t just broadcast - reply and
comment
Include links using URL shorteners
Use #hashtags

15. Use the tools available

16. Get listed on Google Places

17. Why Facebook matters…
“a place to connect and share with the people and
organisations in your life”
Facebook is the second most visited site in
the UK after Google
48% of the UK population are Facebook
48%
users
Facebook advertisers in the food and drink
industry receive 257% better click through
rate

18. Create a Facebook Page
Create a page not a group
Include company information
Grab your vanity URL
Publish engaging content of
different formats
Plan ahead
Customise
Incentivise with promotions
Be responsive and personable

19. Why blogging matters…
A content creation channel “that allows users to reflect,
share opinions, and discuss various topics in the form of
an online journal”
47%
47% of companies own a corporate or brand blog
In May alone there were over 100,000 blogs posted in the UK containing the
word “cocktail”

20. Best practice – Blogs
Choose a blogging tool: Blogger,
WordPress, Tumblr or within your
CMS
Create your own editorial schedule
and topic repository
Blog regularly
Get creative and open up
conversation
Invite influential guest bloggers
from the hospitality industry
Add RSS

21. Why YouTube matters…
“A place to discover, watch, upload and share videos”
YouTube holds 55% of the UK market share for online video
2 billion videos are watched on YouTube each day
YouTube is the fastest growing social network in the UK with a monthly reach
of 17.7 million adults per month

22. Best practice - YouTube
Create and customise your Channel
Upload and optimise your videos:
keyword tagging, relevant
thumbnails
Engage with the YouTube
community

23. Integrate your channels
Increase your community by
connecting your channels:
• Blog it
• Embed it
• Tweet it
• Add it to your Facebook Page
Build in feeds
Integrate your online AND offline
channels

24. Measure and measure again
Only 7% of marketers are measuring the impact of social
media
Define your business goals
Align your metrics and tools
Use the free tools
Trends
Actionable insights

25. Takeaways

26. Top tools and further information
Tool URL Function
www.tweetdeck.com Twitter management
www.google.com/alerts Social media measurement
www.socialmention.com Social media measurement
www.google.com/analytics Web analytics
www.facebook.com/Facebook
Facebook page monitoring
Insights
www.mashable.com Digital marketing best practice
www.econsultancy.com Digital marketing best practice
www.google.com/places Google Places listing

27. Top takeaway tips
Start with Twitter then Facebook – you don’t have to do everything at once
Create a Facebook Page not Group
Brand your social media channels
Do not hide behind a brand name
Integrate your channels with links and content sharing facilities
Add RSS to your blog
Don’t neglect your channel – interact on a daily basis
Be nice! Be generous. Give back to those who interact and share your content
You're human – so communicate like a human

28. Thank you

29. Thank you
If you wish to discuss your digital or print marketing activities with Obergine, please contact us
using the details below.
Jeremy Anderson Obergine
Anna Storrs The Jam Factory
Mob: +44 (0)7718 781189 27 Park End Street
Tel: +44 (0)1865 245777 Oxford OX1 1HU
Email: info@obergine.com United Kingdom
Web: http://www.obergine.com
Twitter: http://twitter.com/obergine
Facebook: http://facebook.com/obergine.agency