Adma 08 Usability Preso Jbreeze

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Objective Experience

Presentation to ADMA Dig Marketing students April 2008

Business Technologie

Objective Digital Pty Ltd Creating positive digital experiences Usability at ADMA 16 April 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Well designed software Desirability Usability Usefulness

An experience ideal ,[object Object],[object Object],[object Object],[object Object]

Increased awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Role playing Exhaustive, innovative No users

Onsite testing (c)2007 Objective Digital Pty Ltd Eye tracking demo

Banner blindness ©2007 Objective Digital Pty Ltd

Banner blindness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2007 Objective Digital Pty Ltd

Remote testing ,[object Object],[object Object],[object Object],[object Object],[object Object],(c)2007 Objective Digital Pty Ltd

Remote testing ,[object Object],[object Object],[object Object],[object Object]

Engaging usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],©2007 Objective Digital Pty Ltd

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