Adma Digital Marketing Pres Sep 08 Breeze

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Objective Experience

My preso to ADMA students. A little similar to my other presos ;)

Technology Business

“I participate, therefore I am”

Tim Noonan
blind guy getting into Web2.0

“copywriting is interface design”

Getting Real
http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

“understand & consider
the person who'll experience
your design
while you design”

Christina Wodtke - regarding User centred Design & Usability

text ads,
faces,
body parts

Neilsen Aug 2007
http://www.useit.com/alertbox/banner-blindness.html

“insanity is doing the same thing
over and over again and
expecting different results”

Einstein

data
B
search
survey A
read websites
L
focus groups
A
ask ?s N
conversations C
test
E
observe

insight reliability

validity causality
method
conﬁdence
sample

hold the mayo!

Getting Real
http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

Early understanding

Early translation

Ongoing validation

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These are the supporting slides for a workshop on Design Thinking and Journey Mapping that we facilitated on 15 July 2017 at Poiana Brașov (Romania) for the ASPIRE ALUMNI camp participants. Visit the Design Thinking Society website for news about our learning and consultancy programs: www.designthinkingsociety.com Join our Design Thinking Bucharest community on Meetup.com and join our meetings: https://www.meetup.com/Design-Thinking-Bucharest/ Join our Romanian Design Thinking Group on Facebook: https://www.facebook.com/groups/design.thinking.romania/

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I really want to help people discover that: - Data from poor market research methods add no value to business decisions and are ignored by senior execs - Understanding human unconscious is critical in marketing and no, you don’t know much about what really drives your customers. Certainly nothing about how or why they do what they do. - Marketing budgets are simply wasted if no-one looks at your stuff and this is avoidable. - A s**t ad is a shit ad, no matter where you stick it.

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Adma Digital Marketing Pres Sep 08 Breeze

1. social network research ADMA Sept 08

2. the web

4. “I participate, therefore I am” Tim Noonan blind guy getting into Web2.0

5. li ke p le ing p eo ibut n tr co

6. user as designer

7. “copywriting is interface design” Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

8. “understand & consider the person who'll experience your design while you design” Christina Wodtke - regarding User centred Design & Usability

10. management attitudes abound

11. “it’ll take too long”

12. “too expensive”

13.

14. text ads, faces, body parts Neilsen Aug 2007 http://www.useit.com/alertbox/banner-blindness.html

15. think.

16. “insanity is doing the same thing over and over again and expecting different results” Einstein

17. s tify ju

18. iterate

19. social networks?

20. fast..

21. free?

22. crowds..

23. me! me! me!

24. who?

25. where?

26. who else knows them?

27. ‘I blog too, you know?’

28.

29. convenience

30. o m a n d r

31. where do they hang out?

32. Deﬁne

33. what is your problem?

34.

35. how do you get answers?

36. data B search survey A read websites L focus groups A ask ?s N conversations C test E observe

37. insight reliability validity causality method conﬁdence sample

38. do th ing so me !

39. ask the right questions

40. hold the mayo! Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

41. It’s personal!

42. and public

43. Open it up^

44. social talkback

45.

46. read!

47. www.tangler.com

48.

49. Validate

50. real-life focus group?

51. STOP! do enough & no more

52. Early understanding Early translation Ongoing validation

53. www.objectivedigital.com

Adma Digital Marketing Pres Sep 08 Breeze

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