Setting up a consultancy business? looking to find out what is involved in becoming a consultant? or looking for ways to reduce consultancy costs and more, then please take the time and visit me at http://bit.ly/ym3YLX - it is well worth making the effort to do so.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Consulting clients - how to get them
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Consultants - This is a great place to find out more:
http://bit.ly/ym3YLX
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Getting (and keeping) great clients is the challenge for most consultants. Unless you are a
marketing expert, you probably didn't learn how to market consulting services at school! And,
even if you are a marketing expert, you may know about marketing widgets or corporate services.
Marketing consulting services is different, because you are your main product. As I learned years
ago from an older consultant, the basic concept is to "get your name out there." Fair enough, but
the question is "how?"
Your goal is to tell the world who you are and what you do. You may immediately think of paid
advertising. That's how other businesses do it, right? It may be right for some consultants, and
some do use web advertising such as Google's AdWords system. But advertising will be an
expensive waste for many, many others.
For most advisors today, telling the world about who you are and what you do means a web
presence, such as a web site, blog (web log) or listing in an online directory or social networking
service (such as LinkedIn).
You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,
you may have a designer or a service company build a web site or blog for you. But, watch your
expenses! I have heard of too many cases where an advisor spent thousands of dollars for a
great looking design for a site that got few, if any, visitors.
Remember that the web is extremely flexible, and you can always upgrade your web site or blog
as your consulting practice grows. If you have the technical skill to create your own site, that's fine.
(For example, web design consultants may need excellent sites to demonstrate the quality of their
work.) But don't let the web site become a time sink that prevents you from completing other
important marketing tasks.
If you want an extremely simple web presence, start by creating an entry on the online social
networking sites LinkedIn or even Facebook. Pages on those sites do well in the web search
engine results for people searching for your name. Plus these services are free and easy to use.
Blogs are also easy to use once they are set up. With a blog, however, you need to post new
information periodically to get more visitors to the blog. A blog filled only with old content will look
"dead," and visitors may click away quickly.
It is even more effective to combine all of these -- web site, blog and social networking sites. Use
a web site to explain your consulting practice, a blog to give ongoing updates about your field and
areas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similar
sites to connect with colleagues, clients and prospects. All should include your contact
information. This article only scratches the surface of how you can leverage several web
2. presences for your consulting practice.
The key is to start getting your name out on the web. You' will be amazed by the results. Getting
(and keeping) great clients is the challenge for most consultants. Unless you are a marketing
expert, you probably didn't learn how to market consulting services at school! And, even if you are
a marketing expert, you may know about marketing widgets or corporate services. Marketing
consulting services is different, because you are your main product. As I learned years ago from
an older consultant, the basic concept is to "get your name out there." Fair enough, but the
question is "how?"
Your goal is to tell the world who you are and what you do. You may immediately think of paid
advertising. That's how other businesses do it, right? It may be right for some consultants, and
some do use web advertising such as Google's AdWords system. But advertising will be an
expensive waste for many, many others.
For most advisers today, telling the world about who you are and what you do means a web
presence, such as a web site, blog (web log) or listing in an online directory or social networking
service (such as LinkedIn).
You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,
you may have a designer or a service company build a web site or blog for you. But, watch your
expenses! I have heard of too many cases where an adviser spent thousands of dollars for a
great looking design for a site that got few, if any, visitors.
Remember that the web is extremely flexible, and you can always upgrade your web site or blog
as your consulting practice grows.
If you have the technical skill to create your own site, that's fine. (For eGetting (and keeping) great
clients is the challenge for most consultants. Unless you are a marketing expert, you probably
didn't learn how to market consulting services at school! And, even if you are a marketing expert,
you may know about marketing widgets or corporate services. Marketing consulting services is
different, because you are your main product.
As I learned years ago from an older consultant, the basic concept is to "get your name out there."
Fair enough, but the question is "how?"
Your goal is to tell the world who you are and what you do. You may immediately think of paid
advertising. That's how other businesses do it, right? It may be right for some consultants, and
some do use web advertising such as Google's AdWords system. But advertising will be an
expensive waste for many, many others.
For most advisors today, telling the world about who you are and what you do means a web
presence, such as a web site, blog (web log) or listing in an online directory or social networking
service (such as LinkedIn).
You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,
you may have a designer or a service company build a web site or blog for you. But, watch your
expenses! I have heard of too many cases where an adviser spent thousands of dollars for a
3. great looking design for a site that got few, if any, visitors. Remember that the web is extremely
flexible, and you can always upgrade your web site or blog as your consulting practice grows.
If you have the technical skill to create your own site, that's fine. (For example, web design
consultants may need excellent sites to demonstrate the quality of their work.) But don't let the
web site become a time sink that prevents you from completing other important marketing tasks.
If you want an extremely simple web presence, start by creating an entry on the online social
networking sites LinkedIn or even Facebook. Pages on those sites do well in the web search
engine results for people searching for your name. Plus these services are free and easy to use.
Blogs are also easy to use once they are set up. With a blog, however, you need to post new
information periodically to get more visitors to the blog. A blog filled only with old content will look
"dead," and visitors may click away quickly.
It is even more effective to combine all of these -- web site, blog and social networking sites. Use
a web site to explain your consulting practice, a blog to give ongoing updates about your field and
areas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similar
sites to connect with colleagues, clients and prospects. All should include your contact
information. This article only scratches the surface of how you can leverage several web
presences for your consulting practice. The key is to start getting your name out on the web. You'
will be amazed by the results. xample, web design consultants may need excellent sites to
demonstrate the quality of their work.) But don't let the web site become a time sink that prevents
you from completing other important marketing tasks.
If you want an extremely simple web presence, start by creating an entry on the online social
networking sites LinkedIn or even Facebook. Pages on those sites do well in the web search
engine results for people searching for your name. Plus these services are free and easy to use.
Blogs are also easy to use once they are set up. With a blog, however, you need to post new
information periodically to get more visitors to the blog. A blog filled only with old content will look
"dead," and visitors may click away quickly.
It is even more effective to combine all of these -- web site, blog and social networking sites. Use
a web site to explain your consulting practice, a blog to give ongoing updates about your field and
areas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similar
sites to connect with colleagues, clients and prospects. All should include your contact
information. This article only scratches the surface of how you can leverage several web
presences for your consulting practice. The key is to start getting your name out on the web. You'
will be amazed by the results.
For more details, get a copy of our Free Report to Become a Consultant, The Fast Start Guide to
Becoming a Highly Paid Independent Consultant. We offer that and more at our website,
http://www.BecomeaConsultant101.com
