There are two leading crowdfunding platforms in the world. The first is kickstarter.com and the second is indiegogo.com. Obviously there are differences and similarities. Considering that crowdfunding is one of the buzzwords today, this presentation can be useful to those who want to make use of crowdfunding while they are making their dreams come true.

1. Indiegogo
vs
Kickstarter
Behind closed doors
Aren't you curious about our campaign?
http://bit.ly/1b9k1ML

2. Who are using which?
Visitors by Country
U.S. % India % Canada % U.K. % Australia % Germany %
indiegogo 48.1 6.2 4.5 4.3 3.4 2.0
kickstarter 52.6 4.4 2.7 3.5 2.8 1.7
Bounce Rate Daily pageviews
per visitor
Daily Time
per visitor
indiegogo 58.10% 3.31 3:53
kickstarter 53.30% 3.38 4:56
How engaged are Visitors

3. Who are the visitors?
Demographics
Gender and Age Education Household Income
indiegogo 50% male
18-44 years old
young adults mostly
58% at least college
education
$100k+
kickstarter 78% male
18-44 years old
adults mostly
73% at least college
education
$0 - $100k
Aren't you curious about our campaign:
http://bit.ly/1b9k1ML

4. Demographics in Short
indiegogo - 3.5M Unique Visitors Monthly
Affluent Caucasian young adults who have no kids and at least college
education.
kickstarter - 8.8M Unique Visitors Monthly
Less affluent male Caucasian adults who have no kids and at least college
education.

5. Which to choose
Basic Facts
Aren't you curious about our campaign
http://bit.ly/1b9k1ML
kickstarter indiegogo
campaign durations 1-60 days (all or nothing) 1-60 days (all-or-nothing)
1-120 days (Flexible funding)
payment method Amazon Payments Paypal or credit card
platform fee 5% if successful 4% if successful
9% for flexible funding
additional fee about 3% (Amazon) 3% credit card processing

6. Success Rates
kickstarter indiegogo
success rate 44% ~10%
most successful length for
campaigns
30 days 40 days
most successful goal
amount
$3,250 $3,199
average contribution $71 $86
mot common contribution $25 $25

7. Why should you go for indiegogo
- More flexible platform, no application process
- No category limit
- There is no nationality restriction
- Good success rate for film and video (55%)
- Flexible funding option
- Less fees compared to kickstarter for fixed
funding

8. Why should you go for kickstarter
- Approx. 2 times more traffic
- Better success rate
- More media exposure
- Best for technology products
Curious about our campaign?
http://bit.ly/1b9k1ML

9. What do you need to start a
campaign?
kickstarter - 18+ years old
- permanent U.S. or U.K. residency
- Amazon payments account
- American bank account
- American credit card
indiegogo - just a bank account

10. The most funded project
kickstarter - Pebble: E-Paper Watch for iPhone and Android
$10,266,845
indiegogo - Scanadu Scout, the first Medical Tricorder
$1,664,574
And, our campaign:
http://bit.ly/1b9k1ML