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R O DE O
on wild horses and crazy cowboys
Entrepreneurs + Ideas =
Cowboys + Wild Horses
Startups vs. Established Companies
Exploration vs. Exploitation




                               via @dvitanov
Why everything is NOT going to be OK




Assumptions                will fail
Everything is NOT going to be OK if:




 Concept            Product          Beta           Launch
SeedRound         Development        Test         1st Version


                               +
            energy, passion, creativity, time, money
Everything is NOT going to be OK if:




 Concept
SeedRound
                    Product
                  Development
                                     Beta
                                     Test
                                                    Launch
                                                  1st Version   FAIL
                               +
            energy, passion, creativity, time, money
How?
Crazy Startup




      Magic             Product development
guesses problems         defines solution
Software Development Process (Scrum)




                                       via wikipedia.com
Magic Startup




      Magic                  Product development
guesses problems              defines solution
Customer Development Process




Customer            Customer     Customer    Scale
Discovery           Validation   Creation   Company


            Pivot
Lean Startup




Customer development             Product development
 defines problem                   defines solution
                                                       via @sgblank
Before writing any line of code




Customer                   Customer     ...
Discovery                  Validation


               Pivot
Customer Discovery
Customer Validation
How you can get started
Thank you!

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Rodeo: On wild horses and crazy cowboys