Presented at the Longboard in Montreal on 15 December 2010
An informal talk about the changes social media brings to marketing and location-based advertising.
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
1. Location-Based Marketing Connecting the virtual and the real world at the point-of-sale 15 December 2010 @OctavianMihai | www.octavianmihai.com Longboard, Montreal, 2010
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3. What is local? 15 December 2010 @OctavianMihai | www.octavianmihai.com
19. 2. Think outside the web! 15 December 2010 @OctavianMihai | www.octavianmihai.com
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22. Let ’ s get local 15 December 2010 @OctavianMihai | www.octavianmihai.com
23. 1. Location-Based Social Networking 15 December 2010 @OctavianMihai | www.octavianmihai.com Know: Foursquare, Gowalla, Loopt, Brightkite, Whrrl
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26. 3. Local promotional plan 15 December 2010 @OctavianMihai | www.octavianmihai.com Local and social media promotional initiatives a MUST in the future campaign planning.
27. 4. Monitor 15 December 2010 @OctavianMihai | www.octavianmihai.com Track and analyse your location. Track and analyse conversations.