This outlines the latest offering from the SODA team

1. 14 November 2008

2. Who IS SoDA?
Soda is a dynamic &
creative design agency
with an experienced
& highly skilled team.
Our aim is to provide creative, effective
marketing communications whilst building strong,
successful relationships with our clients.
Our proven track record in delivering high quality
creative work that gets noticed and achieves
results speaks for itself.
What makes Soda so easy to work with?
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

3. WhY SoDA?
Soda has a versatile
& wide range of design,
project management &
account handling skills.
Soda is structured with Glen Smallwood at the
head as Managing Director, acting as a client-facing
representative and account director.
Soda has an experienced print consultant and project
manager in Mark Crowther. He places every project
into Soda’s talented design team who have many
capabilities from graphic design, through to web
design, development and 3D visualisation.
Soda is a sister company to Allsignsgroup,
one of London’s largest signage and graphic
display companies employing over 100 staff
from its base in Brentford, West London.
The following pages showcase some examples of our
work and demonstrate our ability to deliver holistic
solutions from brand identity to way-finding signage.
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

4. ExplorE lIvIng
Laing O’Rourke approached us to create a brand and marketing
collateral for a development of houses and apartments that blend
contemporary design with eco features. The result was Fusion.
A distinctive visual identity utilising strong, vibrant colours has helped to
mark out this development and generate footfall to the marketing suite.
A4 landscape brochure with inserts and invitation
High specification
121
apartments
apartments & houses
…less than half a mile from
marketing suite
the railway station
1 & 2 bedroom apartments
2 & 3 bedroom houses
Reserve now at
See how we’re pre-showhome
getting along fusion . pretoria road . chertsey prices
1 bed apartments from £212,995
2 bed apartments from £274,995
Call 0845 872 1003
fusion@exploreliving.co.uk
Where innovation, stylish interiors & imaginative design come together
fusion . pretoria road . chertsey
High specification apartments
…less than half a mile from the railway station
Hoarding graphics and signage
1 bedroom apartments
from £212,995
2 bedroom apartments
from £274,995
Call 0845 872 1003
Reserve now at
pre-showhome fusion@exploreliving.co.uk
prices
48 sheet and 6 sheet posters
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

5. BArrAtt homES
Soda has worked with Barratt Eastern Counties in producing all of their
marketing communications for sites across their region.
The Mulberries saw us design and produce a brand identity, brochure,
Direct Mailers, Site Signage for a development near Cambridge.
Development brochure
Special
launch offers
available
Champagne launch
Saturday 6th September
Exclusive 4 & 5 bedroom family
homes in a village setting
Direct Mail and Invites
An Exclusive Collection of 4 & 5 Bedroom
Family Houses in a Village Setting
Call 01279 871870
www.barratthomes.co.uk
Hoardings & Site Signage Email broadcasts
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

6. BArrAtt homES
Soda work with Barratt Eastern Counties and provide a range of
services fulfilling all of the region’s marketing requirements.
Brochures, hoarding, advertising, point of sale and direct marketing are
all produced in-house by our versatile team.
Barratt in Dartford
Smart new
homes in an Saturday
5th April
ideal location
Part Exchange
Day
from £299,995
• A short walk from Dartford
town centre
• Within easy walking distance
of the train station
• 40 minute train journey into
Charing Cross*
• Easy access to the M25 and
Dartford Crossing
• Superb shopping and leisure
facilities at nearby Bluewater
Development brochure
DM mailers
Email broadcasts
Own a 3 bed house
Barratt in Laindon, Basildon, Essex
for only £225,245*
You just pay 85% of the price
• You really CAN own 100% of the home for 85% of the price
with ‘Head Start’
• You pay no interest or rent on the other 15% for 10 years
• Under a mile from Laindon Station, only 30 minutes to
London Fenchurch Street**
Brochure with
Church View, Laindon,
Only available
Basildon, Essex SS15 5NX
for May
foil print specs
3 bedroom houses from £264,995
reservations
HEad Start priCE £225,245
CHurCH ViEw
Sat NaV SS15 5NX
Marketing suite open 10am to 6pm seven days a week
01268 546662
www.barratthomes.co.uk
*All offers within this advertisement are on selected properties for a limited period only and cannot be combined with any other offer and priced up to 265,000.. Subject to status, 28 day exchange of contracts availability and legal completion by the 20 June 2008.A £500 headstart commitement fee is payable at reservation fee
but is fully refundable on legal completion. Example purchase price of £264,995 with an 80% mortgage of £211,996 at 6.54%, fixed until 31/07/2011 the overall cost for comparison is 7.2% APR.Monthly interest only payments of £1160.82. A 5% deposit will be required from the clients own source.There will be an arrangement
fee of £999 charged by the lender for the fixed rate product, which can be added to the loan. After 31/07/2011 the interest rate will revert to the lenders standard variable rate, which is currently 7.00%. An early repayment charge will apply if the loan is repaid in full or in part within the fixed rate period. All loans are subject
to status and based on the lenders underwriting criteria and availablity. Other charges, terms and conditions apply.Scheme applicable for home occupation only and not open to investors.Typical example . Purchase a property at 150,000 80% is payable at time of purchase.If the property is sold or transfered for 160,000 then
15% (24,000) is payable to Barratt.If the property is sold or transfered for £140,000 then 15% (£21,000) is payable to Barratt. Barratt Homes cannot offer you any financial advice. This offer applies if arranged by a Barratt Eastern Counties recommended Mortgage Broker. Usually no fee is charged, but they offer a fee-based
option of up to 1.5% of the loan. YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE. Offers and prices correct at the time of going to press but could change without notice. **Train times obtained from National Rail Enquires.
B5591 col church View (180x268) Metro w/c 19th May
National press advertisements
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

7. A1gp
We’re not all about property. Working across a number of business
sectors keeps our creative teams fresh and constantly exposed to new
ideas and developments in a variety of fields.
Our motorsport client, A1GP, count on us to create and deliver a broad
spectrum of collateral from re-branding their corporate hospitality
products to tickets, signage, race day menus and interactive maps.
Marketing & promotional collateral design
Event and way-finding signage
Brand development
Corporate identity and brand usage toolkit
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

8. mErIDIAn DEltA
Meridian Delta approached Soda to help design the Signage guidelines
at their consortium development around London’s O2 Arena, Greenwich
Peninsula. The challenge was to design clear and effective signage
along with concise guidelines to ensure the information and presentation
at this busy development is of an attaractive high-
quality nature.
Greenwich Peninsula 20
Welcome Signage
900mm x 900mm
Greenwich Peninsula 11
Welcome Signage withface / black reversesign channel to rear.
3mm Reynobond panel 3 rows of medium
Digitally printed graphics to side.
Hoarding
Partner Signage Guidelines Panel fixed to 2off black Aluminium square posts 75mm x 75mm
using stainless sign clips.
Gold Option
900x900mm dibond panel withof fixings toprinted graphicsto be checked
digitally structure supports to face,
The individual design
1220mm x 2440mm continuous run of DiBond panels with digitally tracking to rear of panel and fixed onto 2no. round aluminium 28
(either with by a temporary works engineer. posts or screw-fixed to wall)
Greenwich Peninsula
printed graphics to face, gloss-sealed for protection. (Hoarding
length subject to location).
Fence Erection Signage
Directional to the Marketing Suite 1125mm x 2000mm
The Gold option is to be used in areas of high foot traffic or where Partner Partner Partner
the hoarding is visible to a large proportion of visitors to the
Logo Here Logo Here Logo Here
Signage would be erected to fencing.
Marketing Suite Marketing Suite Marketing Suite
development.
900mm
Lifestyle / Development image Sales message / Product details Lifestyle image montage Developer logos / Contact details
Partner
3 panels wide (3660mm) 3 panels wide (3660mm) 3 panels wide (3660mm) 3 panels wide (3660mm)
Logo Here
Partner Partner
Logo Here Logo Here
Partner Partner
Sophisticated city living
Logo Here Logo Here
for advance information
in Greenwich Peninsula
Marketing
text ican to 83332 or go to
1 & 2 bedroom apartments
www.greenwichpeninsula.co.uk
and 2 & 3 bedroom penthouses
Welcome to
Suite
Area
900mm
Visitor car
name
Alternative black capping option Partner Partner Partner Partner
parking
Logo Here Logo Here Logo Here Logo Here
here
Marketing Suite Marketing Suite Marketing Suite Marketing Suite
Partner
Partner
Partner Partner
Logo Here
Sophisticated city living
Logo Here
A room with a view
Logo Here Logo Here
for advance information
for advance information
in Greenwich Peninsula Contemporary and desirable
text ican to 83332 or go to
text ican to 83332 or go to
1 & 2 bedroom apartments
1 & 2 bedroom apartments
www.greenwichpeninsula.co.uk
www.greenwichpeninsula.co.uk www.greenwichpeninsula.co.uk www.greenwichpeninsula.co.uk
and 2 & 3 bedroom penthouses
and 2 & 3 bedroom penthouses
Partner Partner
Logo Here Logo Here
Alternative cool grey capping / background option
Marketing Marketing
1125mm
600mm
Suite Suite
Partner
Partner
Partner Partner
A room with a view
Logo Here
Sophisticated city living
Logo Here
Logo Here Logo Here
Partner
Logo Here
for advance information
for advance information
Contemporary and desirable
in Greenwich Peninsula for advance information to 83332 or go to
text ican to 83332 or go to
text ican
1 & 2 bedroom apartments
1 & 2 bedroom apartments text ican to 83332 or go to
www.greenwichpeninsula.co.uk
Painted Painted
www.greenwichpeninsula.co.uk
and 2 & 3 bedroom penthousesPlywood and 2 & 3 bedroom penthouses Plywood
www.greenwichpeninsula.co.uk
Partner
2000mm
Logo Here
Signage templates
Hoarding design Partner
Partner
A room with a view Logo Here
Logo Here Partner
Logo Here
The appointed agency to design andapartments artwork for hoarding,
supply informationto 83332 or go to
for advance information
Contemporary and desirable
for advance
text ican
1 & 2 bedroom text ican to 83332 or go to
Painted Painted
for approval by Greenwich Peninsula Regeneration Ltd. www.greenwichpeninsula.co.uk
and 2 & 3 bedroom penthouses
Plywood Plywood
www.greenwichpeninsula.co.uk
The Gold hoarding option should include the following elements:
0845 644 0212 sales message, product details, lifestyle images, contact details,
developer logos and website address.
Photography for full height displays should work to 300dpi at 2.1m.
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL
Partner
Logo Here
for advance information
text ican to 83332 or go to
Painted Painted

9. DAvID WIlSon
David Wilson Homes Eastern asked Soda to re-brand their flagship
site in Newmarket. This luxury development of four and five bedroom
detached houses, located on Duchess Drive, one of Newmarket’s
premier locations, demanded design that reflected the nature of the
exceptional homes David Wilson Homes is building.
S ynonymous with f lat racing,
Newmarket has been associated with
the ‘Sport of Kings’ for over 800
years and has always, as a result,
enjoyed close associations with royalty.
The Jockey Club’s clubhouse is in
Newmarket, as is The National Stud,
the National Horseracing Museum
and Tattersalls, the renowned blood-
stock auction house.
Walk around the town and its
environs, and you can’t fail to be
reminded of its continuing equestrian
connections and unsurpassed racing
heritage. Whether you’re connected
with The Turf or not, Newmarket is
indeed a fascinating place to live.
space to live with
room to breathe
A t Duchess Park, you’ll live in a home like no other and benefit from
our forty years’ of experience in designing Britain’s most desirable
residences. Contemporary, individual rooms play host to a myriad of
exceptional features and clever design touches that work beautifully
together, whatever your taste or lifestyle.
Development brochure and inserts
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

10. DAvID phIllIpS
David Phillips asked us to work on some press adverts for them.
Impressed with our response they commissioned us to produce a
temporary furniture brochure for George Wimpey.
Since then we have rebranded the entire company, produced 2
brochures, a web site and are in the process of redesigning their entire
200 page catalogue for release early in 2009.
Packages web site Rebranding
David Phillips Packages brochure
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

11. IntEl
Intel is a world leader within the IT sector, constantly pushing the
boundaries of innovation and committed to moving technology forward.
Soda was delighted when it was asked to design, manufacture and
implement all the architectural signage required to all their UK facilities,
as part of the global run out of their new corporate brand.
Intel Swindon Warwick House Signage Proposal
Existing
Sign K
1No 3030mm x 1330mm 3mm stainless steel tray with 25mm return.
Translucent white acrylic logo covered with C7 blue dual colour vinyl.
Stainless steel tray
with 25mm return
Front view Side view
Angle to fix to existing
colour coded fixing
25 mm
70 mm
110 mm
New Proposed
457 mm
1330 mm 1062 mm
3030 mm
1616 mm
Paint ref: Akzo Nobel:
B05/91.1g
Translucent white acrylic covered B10/671.1g
with C7 blue dual colour vinyl B62/468.3g
(3M vinyl VDN13102). B71/60.4g
logo with 110mm return on intel wording
and 70mm on outside arc shape Akzo Nobel contact:
Marc Spekreijse +31(0)71 3083174
© 2007 Soda Art Ltd
marc.spekreijse@agn.akzonobel.com
scale 1:10
Stainless steel fascia tray Signage (artwork stage) Final product
Intel Swindon Warwick House Signage Proposal
Existing
Sign L
3No 2495mm x 1450mm fret cut 6mm brushed stainless steel
mounted onto 3mm Intel blue powder coated ali.
Fixed to wall using hidden joggle fixings
to stand off the wall spprox 30mm
Logo cut out of face
No face fixings
of stainless panel
Front Side
New Proposed
1450 mm
1170 mm
185 mm
396 mm
2495 mm
Stainless wording
Intel blue section in recess
Paint ref: Akzo Nobel:
B05/91.1g
B10/671.1g
B62/468.3g
© 2007 Soda Art Ltd
B71/60.4g
Akzo Nobel contact:
Marc Spekreijse +31(0)71 3083174
marc.spekreijse@agn.akzonobel.com
scale 1:10
Stainless steel signage (artwork stage) Final product
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

12. othEr proJECtS
Soda creates graphic design, print work, web designs, email
broadcasts, photography, signage, brand guidelines, illustrations,
floorplans, maps, 3D renders and copywriting.
Brochures, guidelines & publications
Web sites
Events & Exhibitions Branding
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL

13. othEr proJECtS
Invites and Direct Mail
3D visualisation
0845 644 0212
WWW.SODA-ART.CO.UK
Somerset House, Somerset Road, Teddington TW11 8RL