As chief content creator at TEDxAmsterdam I presented students of Applied Psychology at the Hogeschool van Amsterdam (college) with the why-how-what of the online team. I divided the year in periods: before the event (creating compelling content), during the event (live reporting on a plethora of channels) and afterwards (keeping the buzz going). If you're interested in crafting a content strategy, live reporting or social media coverage for your event, please contact me at oliver@nameshapers.com.

1. Oliver de Leeuw
Chief content creator TEDxAmsterdam
Oliver@tedxamsterdam.nl +31 628 13 77 43 @odeleeuw

3. Radical openness is the organising principle
of everything that we do at TED

5. Events

6. Online

7. Independently
organized

8. Global
phenomenon

9. We
organiseren
7 events
Van de 5900 wereldwijde TEDx events

10. TEDxTalks
Ev ents ‘09-’12
Licenties 22000
Steden
Events ‘13
Landen
5900
3023
1677
1225
145

11. TEDxAmsterdam TEDxYouthAmsterdam
TEDxAmsterdamWomen TEDxAmsterdamEDucation

12. De verhalen liggen voor het oprapen

13. Mediakanalen TEDxAmsterdam
Website/blog/Disqus YouTube/Vimeo
Compelling Content
Nieuwsbrief - Tumblr
Constant Feed
Twitter - Pinterest
Conversation Starter
Facebook Google +
Flickr

14. Voor | Tijdens | Na
Alles op de juiste plek en tijd
www.tiki-toki.com

15. Voor | Tijdens | Na
Brede content binnen de TED & TEDxAmsterdam-thema’s

16. Voor | Tijdens | Na
Verrassingen versus radical openness

17. Voor | Tijdens | Na
Trailer: 120,000 views

18. Tijdens

19. Tijdens

20. Tijdens
Achtergrondinformatie
Live elementen
Blog = YouTube/video
Storify/tweets
Flickr/foto’s
Tumblr/kunst

21. Tijdens

22. Tijdens How to? Login with Moby/Twitter
HOME
ABOUT NEWS PROGRAM AWARD VIDEO PARTNERS 2009 2010 2011 2012
LIVE STREAM ANALYSIS
TEDxAms Organisation updates
“@mashable: Amanda Palmer Wins TED Toilet+ business model. The @TEDxAmsWomen talk
Most shared news Latest updates #TEDxAMS http://on.mash.to/YctqJK @amandapalmer” of @anjalisarker in @Forbes
#TED2013 #TheArtofAsking http://www.forbes.com/sites/tjmccue/2013/02/25/3-
2 days ago ways-the-toilet-business-model-can-change-the-
world-and-your-company/
TEDxAmsterdam newsstand #T… De positieve ondernemersenergi… Oliver:
TEDxAmsterdam newsstand Lees het inspirerende succesverhaal TEDxAmsterdam newsstand #TEDxAms #TED: Afra Raymond reveals three myths about #TED: Who controls the world? How complex
corruption. One of them: that it is too pervasive to be systems theory can give us a new understanding of
#TEDxAms, by Oliver: All online news van Jim Stolze, topondernemer en is out!
stopped. http://on.ted.com/AfraRaymond” who is in charge. http://on.ted.com/Glattfelder”
about the 5 TEDxAmsterdam events organisator van TEDxAmsterdam. http://paper.li/odeleeuw/1359828670 ▸ 2 week(s) ago 3 week(s) ago
Top stories today via @TEDxAmsWomen
First shared by @TEDxAms & 5 other(s) First shared by @marijkehuisman & 2 other(s) @marijkehuisman Click here to open @TEDxAms on twitter
4 days ago
TEDxAmsterdam » The top 3 se… TED | Ads Worth Spreading
Shadi: TEDxAms Blog #TEDxAMS Crew
In the spirit of ideas worth spreading, | TED (Technology, Entertainment,
TED has created a program called Design) is where the world's leading Dell wins Ads Worth Spreading challenge
TEDx. TEDx is a program of local, self- thinkers and doers gather to share ideas http://bit.ly/g1VRwL #ted #TEDxAms #Dell
A little tap on the shoulder for o… Share some X for Xmas Andrew Maaldrink:
cc@DellLuistert @MichaelDell About 120 volunteers are dedicating Still touched by the wonderful music of #VoiceYourView shows you the whole
First shared by @GebrVeekens & 2 other(s) First shared by @ShadiJaberNL & 1 other(s) 4 days ago their free time to organise TEDxAmsterdam? Or by the many great story with two faced images
TEDxAmsterdam. Time to give them a ideas that were presented? Here is your http://voiceyourview.guardiannews.com/
little tap on the shoulder during our X-Mas shopping list! 1 hour ago
Coursera Lessons Learned from Doing Li… Marijke Huisman: volunteer day.
2 february 2013 21 december 2012
We are a social entrepreneurship What things you should pay attention to specialiseer je RT @ingnl_os: De 3
Ondernemerssupport:
ondernemerstips van @JimStolze,
company that partners with the top when doing a live hangout. Watch your Catching up with Sustainable Sp… The top 3 secrets to a powerful … Financieringsvormen, welke zijn er
http://bit.ly/15i4ync Welke vind jij het allemaal? http://bit.ly/15nolS0 Kom naar
universities in the world to offer courses back, don't pick your nose and more From the wilderness and back, Alan Ever wonder how you can share your
belangrijkste? #TEDxAms #wvdo13 McSmith discusses life after ideas with others with maximum Ondernemend Financieren op de
First shared by @TEDxAms & 1 other(s) First shared by @odeleeuw & 1 other(s) 5 days ago TEDxAmsterdam and how he continues impact? Our public speaking gurus, Joni #wvdo13
to advocate for conservation of our Bais of Great Communicators and Tara 2 hours ago
environment and the lessons we can
20 december 2012 20 december 2012 their top 3 tips for giving
Phillips, reveal
Ondernemerssupport:
TEDxAms Youtube Top Media
Mathys van Abbe
Views: 757
Kevin Slavin - Dice being illegal, whereas cocaine is not... Mathys van Abbe
Views: 457
Paulien Adriana & James Pollard, Some day… Team Black Sheep: Amsterdam
11 february 2013 14 december 2012
Daan van der Plas
Views: 196
Mathys van Abbe
Shared photos & videos #TEDxAms
Views: 382
TEDxAmsterdam Google+ Hangout On Air: … TEDxAmsterdam 2012 Carbon Footprint
14 december 2012 6 december 2012

23. Tijdens
Twitter Pinterest
Facebook Google +

24. Na

25. Het eerste TEDx Event ter wereld met
alle video’s binnen 24 uur online

26. Voor | Tijdens | Na
Hoe hou je de buzz vast?
Waarom hou je de buzz vast?
Wat is de buzz?

27. Weet wat je Focuskanalen
wil Creëer content
Altijd aanwezig
Wie is het merk?
Echt contact: offline
Weet alles over je sprekers

28. Contact
Vragen? Advies nodig? Leuk! Ik drink graag koffie met je.
Oliver@tedxamsterdam.nl
0628-137743
@odeleeuw