Stutt kynning á helstu atriðinum í fyrirlestri Seth Godin á ÍMARK ráðstefnunni 29. nóvember 2012 sem ég hélt á "SuperNörda kynningu" sem við höldum reglulega hjá TM Software.

1. Seth Godin
Invisible or Remarkable?
Hannes Agnarsson Johnson - hannes (hjá) tmsoftware.is
@officialstation
#ofurhetjur

2. Hver er Seth Godin?
● Tölvunarfræðingur
● MBA frá Stanford
● Stofnaði Yoyodyne sem Yahoo!
keypti 1998
● "..worked as VP Direct
Marketing at Yahoo before
leaving to become a full time
speaker, writer and blogger."
● Skrifað 14 bækur
○ Þýddar yfir á >30 tungumál
● Haldið 600+ fyrirlestra
○ Talað tvisvar á TED
Mynd frá imark.is | ©Kristinn Magnússon

3. The Age of Connection
More connections = More value
Build a "connection" (virality) into your product.
If people choose to talk about you, you’re
connecting.

4. Fuel and mobilize the audience -
give them a platform to play with
George Bryant

5. Tækifæri
áheit.is
hlaupastyrkur.is
mottumars.is
inspiredbyiceland.com

6. Vertu öðruvísi
The market wants weird
The edges are interesting
What can't people get anywhere else?
If there is nothing unique about you, build it.
$++

7. Fjólubláa kúin
No one wants to talk about the boring stuff.
Fólk stoppar til að tékka á fjólublárri kú.
Fólk talar um
fjólubláu kúna.

8. $40 milljón á ári
"Wanna see my socks?"
"LittleMissMatched is not in the
sock business. They are in the
conversation business."

9. Kryptonite
makes
Superman
interesting

10. Tribes
Sama tungumál, búningar, ástríða fyrir
því sama...
Mynda "ættbálka". Jafnvel micro-tribes.
Find people that care about you/your
brand.

11. Skiptir þú máli?
Don’t strive to be heard when you are there,
strive to be missed when you are not.
Would they miss you if you’re gone?
Be the one that
would be missed.

12. B2B
They're
buying the
story they
can tell their
boss

13. Í lagi að gera mistök
"If failure is not an option,
neither is success"