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Area Demographics
C ommunity News Group of Dayton
Market Summary
Greene County
Greene County
4 Newspapers, 4 websites
   to serve advertisers.
               Online at:
               www.xeniagazette.com


               Online at:
               www.fairborndailyherald.com


               Online at:
               www.beavercreeknewscurrent.com

               Online at:
               www.bellbrooktimes.com
Montgomery County
Montgomery County
6 Newspapers, 5 websites
   to serve advertisers.
             Online at:
             www.centervillewashingtontimes.com

             Online at:
             www.englewoodindependent.com

             Online at:
             www.hhcourier.com

             Online at:
             www.ko-times.com

             Online at:
             www.springborosun.com

             Online at:
             www.vandaliadrummernews.com
Fairb orn




  Occupied Households - 10,556                                          Kett ering
                                                                                        B eavercreek




  Readership -          11,008                                          Cent er ville
                                                                                         B ellbr ook




  Distribution -         4,403                                  Springb oro




  Reach -                  41%
                                                   Xenia, Ohio
                                                   Zip Code - 45385

People                             Labor Force Quality
Population               25,719    Bachelor Degree or higher                                           3,222
Labor Force              12,208    High School Degree or higher                                        18,897
Job Growth (200-2011)    -7.1%     Bachelors Degree or higher                                          34.49%
Median Age               35.8      High School Degree or higher                                        88.79%
Budgets
Home Value               $98,700   White Collar                                                        44.49%
Household Expenditures   $45,556   Blue Collar                                                         55.69%
(Avg)
Household Income         $39,796
(Median)

                                          Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households -           14,306
  Readership -                     4,013
  Distribution -                   1,605
  Reach -                          11.2%
                                                      Fairborn, Ohio
                                                      Zip Code - 45324

People                                Labor Force Quality
Population               32,352       Bachelor Degree or higher                                4,240
Labor Force              17,482       High School Degree or higher                            16,270
Job Growth (200-2011)       .6%       Bachelors Degree or higher                                 21.8%
Median Age                 31.3       High School Degree or higher                               83.7%
Budgets
Home Value               $111,800     White Collar                                               43.5%
Household Expenditures    $45,445     Blue Collar                                               56.5%
(Avg)
Household Income          $39,303
(Median)

                                             Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households - 17,590
  Readership -          11,399
  Distribution -         4,071
      Paid Single Copy                 575
      Mailed to High Demographic
      Non-subscribers                 3,496
                                                         Beavercreek, Ohio
  Reach -                             23%                Zip Code - 45430, 45431, 45432

People                                   Labor Force Quality
Population                 44,064        Bachelor Degree or higher                               12,173
Labor Force                23,688        High School Degree or higher                            20,318
Job Growth (200-2011)      16.1%         Bachelors Degree or higher                              42.9%
Median Age                 40.4          High School Degree or higher                            71.6%
Budgets
Home Value                 $178,100      White Collar                                            62%
Household Expenditures     $72,505       Blue Collar                                             38%
(Avg)
Household Income           $73,918
(Median)

                                                Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households -               3,415
  Readership -                        5,760
  Distribution -                      2,057
  Paid Single Copy                      xxx
  Mailed to High Demographic
  Non-subscribers                       xxx              Bellbrook, Ohio
  Reach -                              60%               Zip Code - 45305

People                                   Labor Force Quality
Population                 8,759         Bachelor Degree or higher                               2,888
Labor Force                3,885         High School Degree or higher                            4,365
Job Growth (200-2011)      -7.0%         Bachelors Degree or higher                              40.6%
Median Age                 40.4          High School Degree or higher                            93.8%
Budgets
Home Value                 $162,600      White Collar                                            52.2%
Household Expenditures     $66,088       Blue Collar                                             47.8%
(Avg)
Household Income           $72,106
(Median)

                                                Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households - 5,539
  Readership -         10,668
  Distribution -        3,810
  Reach -               68.8%
                                                    Englewood, Ohio
                                                    Zip Code - 45322, 45313

People                              Labor Force Quality
Population               13,465     Bachelor Degree or higher                               2,065
Labor Force              6,905      High School Degree or higher                            8,144
Job Growth (200-2011)    -0.9%      Bachelors Degree or higher                              23.34%
Median Age               42.1       High School Degree or higher                            92.05%
Budgets
Home Value               $129,200   White Collar                                            55%
Household Expenditures   $51,360    Blue Collar                                             44%
(Avg)
Household Income         $50,087
(Median)

                                           Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households - 14,638
  Readership -          11,900
  Distribution -         4,250
  Reach -                  29%
                                                    Huber Heights, Ohio
                                                    Zip Code - 45424

People                              Labor Force Quality
Population               38,101     Bachelor Degree or higher                               5,214
Labor Force              19,971     High School Degree or higher                            23,064
Job Growth (200-2011)    -7.0%      Bachelors Degree or higher                              20.56%
Median Age               37.3       High School Degree or higher                            90.95%
Budgets
Home Value               $114,900   White Collar                                            54%
Household Expenditures   $51,623    Blue Collar                                             46%
(Avg)
Household Income         $55,534
(Median)

                                           Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households -             6,489
  Readership -                      6,222
  Distribution -                    2,222
  Reach -                            34%
                                                       Vandalia, Ohio
                                                       Zip Code - 45377

People                                 Labor Force Quality
Population               15,095        Bachelor Degree or higher                               2,138
Labor Force              7,706         High School Degree or higher                            8,822
Job Growth (200-2011)    -4.9%         Bachelors Degree or higher                              21.3%
Median Age               41.3          High School Degree or higher                            87.89%
Budgets
Home Value               $135,400      White Collar                                            51%
Household Expenditures   $52,057       Blue Collar                                             49%
(Avg)
Household Income         $49,539
(Median)

                                              Source: US Census 2010, City-Data.com, nationalrelocation.com
North 4 - Paper Buy Worksheet
Occupied Households - 23,101
Readership -          14,451
Distribution -         5,161
  Paid Single Copy                        855
  Mailed to High Demographic
  Non-subscribers                        4,306
                                                                 Centerville, Ohio
Reach -                                  22%                     Zip Code - 45458, 45459

   People                                        Labor Force Quality
   Population                  51,431            Bachelor Degree or higher                               18,132
   Labor Force                 28,611            High School Degree or higher                            36,054
   Job Growth (200-2011)       -6.2%             Bachelors Degree or higher                              47.82%
   Median Age                  46.9              High School Degree or higher                            95%
   Budgets
   Home Value                  $177,300          White Collar                                            60%
   Household Expenditures      $60,793           Blue Collar                                             39%
   (Avg)
   Household Income            $68,201
   (Median)

                                                        Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households - 28,881
  Readership -          20,017
  Distribution -         7,149
  PAID Single Copy                     650
  Mailed to High Demographic                             Kettering, Ohio
  Non-subscribers                     6,499
                                                         Zip Code - 45419, 45429,
  Reach -                             25%                45420, 45440
People                                   Labor Force Quality
Population                 65,351        Bachelor Degree or higher                               11,276
Labor Force                35,069        High School Degree or higher                            24,035
Job Growth (200-2011)      -0.9%         Bachelors Degree or higher                              27.71%
Median Age                 42.0          High School Degree or higher                            88.63%
Budgets
Home Value                 $261,000      White Collar                                            55%
Household Expenditures     $51,360       Blue Collar                                             44%
(Avg)
Household Income           $53,588
(Median)

                                                Source: US Census 2010, City-Data.com, nationalrelocation.com
Occupied Households -             4,185
  Readership -                      4,928
  Distribution -                    1,825
  Reach -                           43.6%
                                                       Springboro, Ohio
                                                       Zip Code - 45066

People                                 Labor Force Quality
Population               12,380        Bachelor Degree or higher                               3,240
Labor Force              6,233         High School Degree or higher                            7,218
Job Growth (200-2011)    30.6%         Bachelors Degree or higher                              41.9%
Median Age               34.1          High School Degree or higher                            93.4%
Budgets
Home Value               $171,300      White Collar                                            58%
Household Expenditures   $75,556       Blue Collar                                             41%
(Avg)
Household Income         $72,316
(Median)

                                              Source: US Census 2010, City-Data.com, nationalrelocation.com
An Emphasis on QUARTERLY Special Sections


ACRES                                    Agriculture
IN Your PRIME                            Seniors
Women TODAY                              Women
ALL ABOUT KIDS                           Families
Home Improvement                         Home Owners
Healthy Living                           Active 20+
Guide to Higher Learning – Your Career   18+
Football and Basketball TABS             Teens, Families
Additions to Editorial Content:

Religious News, by community, in every publication

Out and About”       … covering dining, music, arts and
  Calendar of Events for the Dayton are into all Greene County
  newspapers on THURSDAY, as of July 2012.


INSIDE NASCAR every week from June through November
     on Thursday.

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Area Demographics Report

  • 1. Area Demographics C ommunity News Group of Dayton
  • 4. Greene County 4 Newspapers, 4 websites to serve advertisers. Online at: www.xeniagazette.com Online at: www.fairborndailyherald.com Online at: www.beavercreeknewscurrent.com Online at: www.bellbrooktimes.com
  • 6. Montgomery County 6 Newspapers, 5 websites to serve advertisers. Online at: www.centervillewashingtontimes.com Online at: www.englewoodindependent.com Online at: www.hhcourier.com Online at: www.ko-times.com Online at: www.springborosun.com Online at: www.vandaliadrummernews.com
  • 7.
  • 8. Fairb orn Occupied Households - 10,556 Kett ering B eavercreek Readership - 11,008 Cent er ville B ellbr ook Distribution - 4,403 Springb oro Reach - 41% Xenia, Ohio Zip Code - 45385 People Labor Force Quality Population 25,719 Bachelor Degree or higher 3,222 Labor Force 12,208 High School Degree or higher 18,897 Job Growth (200-2011) -7.1% Bachelors Degree or higher 34.49% Median Age 35.8 High School Degree or higher 88.79% Budgets Home Value $98,700 White Collar 44.49% Household Expenditures $45,556 Blue Collar 55.69% (Avg) Household Income $39,796 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 9. Occupied Households - 14,306 Readership - 4,013 Distribution - 1,605 Reach - 11.2% Fairborn, Ohio Zip Code - 45324 People Labor Force Quality Population 32,352 Bachelor Degree or higher 4,240 Labor Force 17,482 High School Degree or higher 16,270 Job Growth (200-2011) .6% Bachelors Degree or higher 21.8% Median Age 31.3 High School Degree or higher 83.7% Budgets Home Value $111,800 White Collar 43.5% Household Expenditures $45,445 Blue Collar 56.5% (Avg) Household Income $39,303 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 10. Occupied Households - 17,590 Readership - 11,399 Distribution - 4,071 Paid Single Copy 575 Mailed to High Demographic Non-subscribers 3,496 Beavercreek, Ohio Reach - 23% Zip Code - 45430, 45431, 45432 People Labor Force Quality Population 44,064 Bachelor Degree or higher 12,173 Labor Force 23,688 High School Degree or higher 20,318 Job Growth (200-2011) 16.1% Bachelors Degree or higher 42.9% Median Age 40.4 High School Degree or higher 71.6% Budgets Home Value $178,100 White Collar 62% Household Expenditures $72,505 Blue Collar 38% (Avg) Household Income $73,918 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 11. Occupied Households - 3,415 Readership - 5,760 Distribution - 2,057 Paid Single Copy xxx Mailed to High Demographic Non-subscribers xxx Bellbrook, Ohio Reach - 60% Zip Code - 45305 People Labor Force Quality Population 8,759 Bachelor Degree or higher 2,888 Labor Force 3,885 High School Degree or higher 4,365 Job Growth (200-2011) -7.0% Bachelors Degree or higher 40.6% Median Age 40.4 High School Degree or higher 93.8% Budgets Home Value $162,600 White Collar 52.2% Household Expenditures $66,088 Blue Collar 47.8% (Avg) Household Income $72,106 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 12. Occupied Households - 5,539 Readership - 10,668 Distribution - 3,810 Reach - 68.8% Englewood, Ohio Zip Code - 45322, 45313 People Labor Force Quality Population 13,465 Bachelor Degree or higher 2,065 Labor Force 6,905 High School Degree or higher 8,144 Job Growth (200-2011) -0.9% Bachelors Degree or higher 23.34% Median Age 42.1 High School Degree or higher 92.05% Budgets Home Value $129,200 White Collar 55% Household Expenditures $51,360 Blue Collar 44% (Avg) Household Income $50,087 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 13. Occupied Households - 14,638 Readership - 11,900 Distribution - 4,250 Reach - 29% Huber Heights, Ohio Zip Code - 45424 People Labor Force Quality Population 38,101 Bachelor Degree or higher 5,214 Labor Force 19,971 High School Degree or higher 23,064 Job Growth (200-2011) -7.0% Bachelors Degree or higher 20.56% Median Age 37.3 High School Degree or higher 90.95% Budgets Home Value $114,900 White Collar 54% Household Expenditures $51,623 Blue Collar 46% (Avg) Household Income $55,534 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 14. Occupied Households - 6,489 Readership - 6,222 Distribution - 2,222 Reach - 34% Vandalia, Ohio Zip Code - 45377 People Labor Force Quality Population 15,095 Bachelor Degree or higher 2,138 Labor Force 7,706 High School Degree or higher 8,822 Job Growth (200-2011) -4.9% Bachelors Degree or higher 21.3% Median Age 41.3 High School Degree or higher 87.89% Budgets Home Value $135,400 White Collar 51% Household Expenditures $52,057 Blue Collar 49% (Avg) Household Income $49,539 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 15. North 4 - Paper Buy Worksheet
  • 16. Occupied Households - 23,101 Readership - 14,451 Distribution - 5,161 Paid Single Copy 855 Mailed to High Demographic Non-subscribers 4,306 Centerville, Ohio Reach - 22% Zip Code - 45458, 45459 People Labor Force Quality Population 51,431 Bachelor Degree or higher 18,132 Labor Force 28,611 High School Degree or higher 36,054 Job Growth (200-2011) -6.2% Bachelors Degree or higher 47.82% Median Age 46.9 High School Degree or higher 95% Budgets Home Value $177,300 White Collar 60% Household Expenditures $60,793 Blue Collar 39% (Avg) Household Income $68,201 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 17. Occupied Households - 28,881 Readership - 20,017 Distribution - 7,149 PAID Single Copy 650 Mailed to High Demographic Kettering, Ohio Non-subscribers 6,499 Zip Code - 45419, 45429, Reach - 25% 45420, 45440 People Labor Force Quality Population 65,351 Bachelor Degree or higher 11,276 Labor Force 35,069 High School Degree or higher 24,035 Job Growth (200-2011) -0.9% Bachelors Degree or higher 27.71% Median Age 42.0 High School Degree or higher 88.63% Budgets Home Value $261,000 White Collar 55% Household Expenditures $51,360 Blue Collar 44% (Avg) Household Income $53,588 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 18. Occupied Households - 4,185 Readership - 4,928 Distribution - 1,825 Reach - 43.6% Springboro, Ohio Zip Code - 45066 People Labor Force Quality Population 12,380 Bachelor Degree or higher 3,240 Labor Force 6,233 High School Degree or higher 7,218 Job Growth (200-2011) 30.6% Bachelors Degree or higher 41.9% Median Age 34.1 High School Degree or higher 93.4% Budgets Home Value $171,300 White Collar 58% Household Expenditures $75,556 Blue Collar 41% (Avg) Household Income $72,316 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • 19. An Emphasis on QUARTERLY Special Sections ACRES Agriculture IN Your PRIME Seniors Women TODAY Women ALL ABOUT KIDS Families Home Improvement Home Owners Healthy Living Active 20+ Guide to Higher Learning – Your Career 18+ Football and Basketball TABS Teens, Families
  • 20. Additions to Editorial Content: Religious News, by community, in every publication Out and About” … covering dining, music, arts and Calendar of Events for the Dayton are into all Greene County newspapers on THURSDAY, as of July 2012. INSIDE NASCAR every week from June through November on Thursday.