17. Social Media encompasses the millions of tools, sites
and applications which enable consumers to share
videos, ideas, photos, comments, opinions and personal
experiences on the web.
Social Media is also referred to as social networking,
crowd-sourcing or “word of mouse.”
18. The Rise of Social Media
• People trust people like themselves
• Social media enables easier connections
• Channels are fragmenting
• Noise is rising
Used correctly, social media will:
• Build a brand image
• Provide open customer service
• Influence opinion and behavior
• Foster credibility
19. Social Media
Conversation Social Content Open
Enabling Networks Sharing Platforms
YouTube
Blogs Facebook
Flickr Wikipedia
Message MySpace
Boards Digg Medipedia
LinkedIn
Twitter Delicious
20. Why does it matter?
• 89% of US consumers are online
• 91% of journalists use search engines for
research
• 25% of households no longer watch TV
commercials
• Young consumers do not read newspaper nor
listen to the radio
• 77% of U.S. Internet users have visited YouTube
21. Blogs
• 346,000,000 – number of people globally who read blogs
and online news sites
• 900,000 – average number of content posts in a 24 hour
period
• 77% – percentage of active Internet users who read them
• 59% – percentage of sites that have been active for at
least 2 years
• Online news sites, by journalists or influential
thought leaders, can provide credible platforms for
your brand or business
22. Facebook
• 500,000,000 – number of active users
• 150,000,000 - number of users who log on to
Facebook at least once each day through a mobile
device
• 170 - number of countries/territories that use
Facebook
• Two-thirds of comScore’s U.S. Top 100 websites
and half of comScore’s Global Top 100 websites
have integrated with Facebook
23. Twitter
• 21,000,000 – Number of Twitter users
• 12,000,000 – Number of tweets/day
• 2375% - Percentage of usage growth in the past 3
months
• Japan, Spain, UK and Brazil represent 67% of
Twitter’s usage outside of the US
• 152 – Number of officially sanctioned government
Twitter accounts
• 31 – Number of Senators who tweet
• 108 – Number of congressman who tweet
24. YouTube
• 200,000,000 – Number of users
• 14,800,000,000 – Number of videos viewed in
January 2009
• 99% – Percentage of online videos watched on
YouTube
• 78% of all Internet users have visited the site
• 101 – Videos watched per person in January
• 20 hours – Amount of video being uploaded per
minute
25. Journalists and social networks
• 70 percent of journalists said they use social networks to
assist in reporting (compared to 41 percent last year)
• 69%of journalists go to company websites to assist in
their reporting
• 66% use blogs and to assist in their reporting
• 51% use Wikipedia to assist in their reporting
• 48% go to online videos to assist in their reporting
• 47% use Twitter and other micro-blogging services to
assist in their reporting
26. Social Media Usage World Wide
“Social networking and blogs are now more
popular than e-mail”
The increasing reach of “Member Community” Web sites across 2008
Nielsen Online
27. Channels are being flooded
Consumers demand relevance, because noise is rising
• Individual social channels must be utilized strategically and
with a specific purpose to maximize engagement
• The brand must define and utilize context specific voices to
provide meaningful content to audiences
• Value, entertainment, education, altruism, greed, and
attention are all motivating factors for user participation and
pass along
• Mobile supplements social as mobile enabled tools allow for
‘on the go’ participation and utilization
28. Social marketing principles
• Listen and understand
what your audience
wants and needs
• Utilize compelling
engagements to create
deeper relationships
• Foster a dialogue, but
be transparent and
honest
• Deliver messages
where they are most
relevant
• Be nimble and flexible
30. Location based services
• Places combines location specific context with
validated ownership
• Claiming ownership allows automatic creation of
a page for your business, copyright protections.
Must be validated.
• “Checking in” allows business to
provide offers, customer service or
CSR programs, leveraging digital
at the point of sale
32. We do what we know
• At the risk of oversimplifying, the availability bias is
how the prefrontal cortex evaluates risk based on the
availability of similar situations it can readily recall when
making decisions
• A skeuomorph refers to a derivative
object which retains ornamental design
cues to structure that was necessary
in the original
Are you doing what’s most
effective? Or just what
you know?
33.
34.
35.
36.
37.
38. “If you don’t like change,
you’re going to like
irrelevance even less”
General Eric Shineski,
Retired Chief of Staff, US Army
133,000,000 – number of blogs indexed by Technorati since 2002346,000,000 – number of people globally who read blogs (comScore March 2008)900,000 – average number of blog posts in a 24 hour period1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)77% - percentage of active Internet users who read blogs55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)81 - number of languages represented in the blogosphere59% – percentage of bloggers who have been blogging for at least 2 years
70 percent of journalists said they use social networks to assist in reporting (compared to 41 percent last year) The survey also found that 69 percent of respondents go to company websites to assist in their reporting, while 66 percent use blogs, 51 percent use Wikipedia, 48 percent go to online videos, and 47 percent use Twitter and other microblogging services. http://blog.journalistics.com/2009/70-percent-of-journalists-use-social-networks-to-assist-in-reporting/
