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1,[object Object],Why our website should be a Facebook Page,[object Object],The Social Web Era,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
2,[object Object],The Social Web Era,[object Object],We were in a similar place of anticipation during the early days of the Internet.,[object Object],What exactly the future holds is anyone’s guess, but what we do know is that business will never again be the same.,[object Object],=,[object Object],FACEBOOK,[object Object],NEW BROWSER,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
3,[object Object],The main message,[object Object],As businesses, whatever size or industry we are in, we need to be where the customers are. ,[object Object],And it’s becoming clear that the customers are on Facebook! ,[object Object],A growing number of businesses are creating Facebook Pages ,[object Object],to replicate or even replace the functionality of their website,[object Object],www,[object Object],Contact information only,[object Object],Landing page,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
4,[object Object],The main message,[object Object],Conventional Website,[object Object], CUSTOMERS  COME TO US,[object Object],[object Object],Facebook Page,[object Object],WE GO TO CUSTOMERS,[object Object],[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
5,[object Object],Business x People on Facebook ,[object Object],PAGES,[object Object],Profiles,[object Object],Meant to People,[object Object],[object Object],Meant to Businesses,[object Object],Pages,[object Object],PROFILES,[object Object],[object Object]
 Pages are public and will start ranking in Facebook and public search results
 Anyone can become a FAN of a Page without first going through administrator approval®2010 - Why our website should be a Facebook Page,[object Object]
6,[object Object],Why We Should Care,[object Object],Over 200 million  active users,[object Object],Adding 250,000 new users each day  since Jan  07,[object Object],3rd most trafficked website in the world,[object Object],Most  trafficked social media site in the world,[object Object],Top  Social Search Engine,[object Object],More than 55,000 networks,[object Object],Fastest growing  demographic is 35-49 years or older,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
7,[object Object],Business Goals for Using Facebook ,[object Object], Get found by people who are searching for our products or services ,[object Object], Connect and engage with current and potential customers ,[object Object], Create a community around our business ,[object Object], Promote and spread content we create: campaigns, blog articles, or other resources ,[object Object],Faster site build and update: photos, films, cases, portfolio, new hires etc.,[object Object],No need of a host server,[object Object],All Agency events can be SHARED in real time with the network,[object Object],Increase Agency visibility using the viral nature of Facebook,[object Object],IT’S ALL ABOUT SHARING,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
8,[object Object],Easy Page Promotion - initial strategy,[object Object],THE NEWS FEED  - LEVERAGE THE VIRAL NATURE OF FACEBOOK ,[object Object],[object Object],DRAW ON OUR EXISTING NETWORK,[object Object],[object Object]
 Consider emailing our opt-in mailing list
 Include a link to our page in our email signatureMAKE OUR PAGE PUBLICLY SEARCHABLE,[object Object],[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
9,[object Object],Next Steps,[object Object], Local leaders approval,[object Object],Korea approval (?),[object Object],Digital team task assignment,[object Object],Set up  a Facebook Page,[object Object],Content compilation,[object Object],Page publication,[object Object],Page promotion,[object Object],Page maintaining (continuous),[object Object],Estimate time to have the site on air = 10 days,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]
10,[object Object],Agencies with early adoption: ,[object Object],AFRICA,[object Object],www.africa.com.br,[object Object],URL redirects directly to Facebook Page,[object Object],WUNDERMAN,[object Object],http://twitter.com/wundermanBrasil,[object Object],http://www.youtube.com/WundermanBrasil,[object Object],URL redirects directly to Facebook Page,[object Object],®2010 - Why our website should be a Facebook Page,[object Object]

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