Dr. Lior Libman's 2015 IMUG presentation on how to optimize your localized content and streamline translation workflows to scale your international advertising efforts. You can read the full presentation recap at: http://www.ohtenterprise.com/blog/marketing-and-advertising/scaling-global-online-marketing-localization-and-optimization

1. In-house translation at your fingertips.
THE FUTURE OF GLOBAL
ONLINE MARKETING
LOCALIZATION WORKFLOW &
OPTIMIZATION
DR. LIOR LIBMAN

2. 2In-house translation at your fingertips.

3. 3In-house translation at your fingertips.
WHAT IS ONE HOUR
TRANSLATION?
15,000 translators in all
major sectors
From 100 countries
Over 75 languages
3,000+ Language pairs

4. 4In-house translation at your fingertips.
BUILT TO SCALE
Translation management
system
Robust allocation
algorithm
Massive scale human
translation
Powered by Technology…

5. 6In-house translation at your fingertips.
POWERED BY TECHNOLOGY
Web based CAT
TM and Glossary
Localization platform
Real Time Reviews – Quality control
TransBox – Email Translation
Translation API
WeST™
OHT Mobile - Mobile App SDK

6. 7In-house translation at your fingertips.
PRIVACY AND SECURITY
Virtual Private Cloud
No downloads
No Emails
Online tools on OHT VPC
US based servers
Communication via secured API
End to end SSL secured site

7. 8In-house translation at your fingertips.
GLOBAL MARKETING

8. 9In-house translation at your fingertips.
THE TRANSITION
Search &
Banners
Content
Pinpoint.
100x of targeting
parameters
Direct
customer needs
Branding

9. 10In-house translation at your fingertips.
CONTENT ORIENTED MARKETING
Facebook
LinkedIn
Twitter
Outbrain
Taboola
Demand for content
translation from media
companies

10. 11In-house translation at your fingertips.
THE GOAL
Preparing your online
business for the
international audience

11. 12In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU NEED?
Localized website and mobile app (takes 1 day)
Customer service in native language
Collect money in local currencies and methods
Intl' shipping
Global Advertising
Local domain (Better have)
Local number (nice to have)

12. 13In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU WANT

13. 14In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU REALLY WANT

14. 15In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU REALLY DON’T WANT

15. 16In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED WEBSITE
Plugins
WeST™
API
Other Localization Platforms
(Proxy, JS, plugins, Xliff, clones)

16. 17In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED MOBILE APP
Directly on the app store
OHT Mobile (Lingui)
Localization platforms

17. 18In-house translation at your fingertips.
THE ECOMMERCE ERA –
CUSTOMER SERVICE IN NATIVE LANGUAGE
Native speakers support
reps (In house / outsource)
TransBox

18. 19In-house translation at your fingertips.
THE ECOMMERCE ERA –
COLLECT MONEY IN LOCAL CURRENCIES AND METHODS
That’s easy
Google Wallet
PayPal
Braintree
Stripe
More…

19. 20In-house translation at your fingertips.
THE ECOMMERCE ERA –
INTL' SHIPPING
Also easy
Do it yourself
Fulfillment partner
Drop Ship

20. 21In-house translation at your fingertips.
THE ECOMMERCE ERA –
GLOBAL ADVERTISING
OHT Media

21. 22In-house translation at your fingertips.
OHT creates a
localized version of
your online
campaign
THE ECOMMERCE ERA –
GLOBAL ADVERTISING
Send us your
current
campaigns, on any
platform
Select your
campaign
target countries
We launch
your online
campaign abroad!

22. 23In-house translation at your fingertips.
GLOBAL ADVERTISING

23. 24In-house translation at your fingertips.
GLOBAL ADVERTISING
Optimization

24. 25In-house translation at your fingertips.
GLOBAL ADVERTISING

25. 26In-house translation at your fingertips.
THE ECOMMERCE ERA –
TIME AND TURN AROUND
24/7 support
Average lead time 35
minutes
Translation sent back via
email / API / pushed back
to CMS

26. 27In-house translation at your fingertips.
TECHNOLOGY

27. 28In-house translation at your fingertips.
HASSLE FREE APPROACH
Input: English campaign + target
countries
Output: Leads from target countries
Implementation using WeST™
Or using zero-integration landing pages

28. 29In-house translation at your fingertips.
WEST™ FOR GLOBAL ADVERTISING
WeST used for LP translation
Simple Google Analytics-like integration (copy / paste JS
code)
Translation of any landing page to any language
Easy optimization cycles based on RTR
InContext keeps the same design – no need for design
changes

29. 30In-house translation at your fingertips.
WeST™ IN ACTION

30. 31In-house translation at your fingertips.
OHT Mobile App Localization

31. 32In-house translation at your fingertips.
ZERO-INTEGRATION
Zero overhead! Access to the site or CMS is not required
Localize – Create campaign in target languages
Redesign to match source
Host Landing pages
Optimize ads and landing pages
Generate leads from target countries

32. 33In-house translation at your fingertips.
ADVERTISING
Advertise text and banner ads
on Google and other networks
Retargeting
Media buying in target countries

33. 34In-house translation at your fingertips.
ADDITIONAL FEATURES
A/B testing and easy landing pages manipulation
Integrates with marketing campaign analytics for results
analysis
Fully integrated with onehourtranslation.com for translation
management
Full adserver access
Advanced lead collection and routing

34. 35In-house translation at your fingertips.
THANK YOU

35. 36In-house translation at your fingertips.
Palo Alto | Washington DC | Romania | Ukraine | Israel
Lior Libman
President, One Hour Translation Inc.
lior@onehourtranslation.com
650-944-9480
THANK YOU