The document is a brochure for the Telco Experience conference that will take place from November 12-14, 2012 in Hong Kong. It outlines the agenda topics related to cloud computing, telco services, and enterprises. Some of the key speakers and panelists listed include executives from KT, Amazon, Google, Greenpeace, and various telecommunications providers in Asia. The brochure promotes the conference as an opportunity for operators and enterprises to learn about cloud adoption trends in Asia, challenges of cloud services, and business models for monetizing cloud.

1. THE TELCO EXPERIENCE BROCHURE
WHERE TECHNOLOGY MEETS BUSINESS
Charles Huh
Khadir Fayaz VP NiQ Lai Yeung Man Yau
Fuller Yu Director, Information Head of Cloud CFO Green Electronics
Vice President- Risk Security APAC, Carlson Department CTI - HKBN Campaign APAC
Management APAC J.P. Wagonlit Travel KT
Greenpeace
Morgan
Sidney Hui
Assistant General
ASIAN Manager - Group IT HKR WORLD- Jo Allison
TIGERS: International Limited
LEADING
General Manager
& Head of Operations
NGOS
ENTERPRISE OPERATOR Telecom New Zealand AND THE
INSIGHTS KEYNOTES GREEN
CLOUD
GAME-
CHANGING Kingsley Wood Micky Lo
Jovy I. Hernandez Per Dalhberg
Head of Global
OTT Head of Business
Development, Asia Technology
Vice President & Head CEO, Asia Cloud
PLAYERS Pacific, Amazon Greater China & Taiwan
of Corporate Business,
PLDT
Computing
Deutsche Bank Association
Ricky Kapur
Managing Director Martin Bishop EXPANDING
Anson Tan Global Head of Managed ASSOCIATIONS
- Asia
VP-Technical Services Telstra
Google Enterprise
BesTV China
FREE FOR
OPERATORS &
3rd ANNUAL ENTERPRISES
500+
OF THE MOST
EXPERIENCED
CLOUD EXPERTS
12-14 November 2012,
The Eaton Hotel, Hong Kong
ENDORSED BY: HOST OPERATOR: GOLD SPONSORS: SILVER SPONSOR:
+44 (0)20 7017 7483 registrations@iir-telecoms.com @CloudWSeries #CloudAPAC
www.cloudworldseries.com/asia PART OF THE

2. 60+
OPERATOR &
ENTERPRISE
CLOUD LEADERS
12-14 November 2012,
30+
OF THE REGION’S
MOST DYNAMIC
The Eaton Hotel, Hong Kong MARKETS REPRESENTED
OUR SILVER LINING
Asia is the true tiger of Cloud Computing, with more than That’s why we’ve pulled together such
40% year on year growth expected until 2015- the world’s a comprehensive agenda for this year’s
highest rate! Although the hype has yet to settle, Cloud is already
beginning to gain traction with larger enterprises moving their IT to Cloud World Forum Asia, and why we’re
the Cloud. Asia/Pacific is the world leader in this direction, with an deciding to drive focus into these two key
uptake of around 64% among Asian multinational corporations. sectors – the Telco and the Enterprise.
While data backup and storage take the lion’s share of cloud
services, organisations are steadily moving more and more Dozens of Cloud gurus from over 40 countries join us in
resources to the Cloud. this combined event, to discuss and provide solutions
to the challenges associated with cloud, while also taking
Among the businesses making this significant shift are Telco in the expanding ecosystem to include everything from
providers and Asia’s vast network of Enterprises, both in terms infrastructure and applications for the enterprise, to the
of what IT systems they provide and how they consume them. A telco’s role in developing the mobile cloud.
recent survey by Ovum found that 50% of Asian enterprises name
telecom operators as credible suppliers of Cloud Services – a The event also presents ample opportunities to network
statistic that clearly highlights the importance of cloud across with hundreds of operators, enterprises and industry
the sectors, and one that shows why both telcos and enterprises experts, making it the ideal place to learn more and discuss
represent such prominence, in terms of market focus. cloud with those in the know!
YOU An industry expert like
you attends the Forum
WHAT’S IN IT FOR THE TELCO?
• Discuss and develop the business case for launching a telco
Cloud service offer
• Learn how to transform your infrastructure for deploying robust
INDUSTRY BREAKDOWN
Cloud services
• Benchmark your Cloud service offering against that of leading Cloud
81% Operators &
Enterprises vendors - Uncover the secrets of a robust security and privacy
framework across the region’s different markets
10% Vendors • Explore the future role of telcos in the constantly evolving Cloud
ecosystem
4% Consultants
WHAT’S IN IT FOR THE ENTERPRISE?
5% Enterprises
• Discover the business applications making an impression in the cloud
GEOGRAPHICAL SPLIT • Review the latest case studies and gauge the benefits and pitfalls of
regional cloud contracts- Discuss the new wave of cloud security
87%
solutions and the issues involved
Asia/Pacific
• Hear from solution providers about the latest tools helping
organisations deal with big data- Learn from the experts about the
5% Europe regulatory challenges affecting cloud’s adoption in multi-national
companies
8% North America
“We understood how to develop
(Source: Telco Cloud 2011 and Cloud Computing World Forum Asia 2011) a cloud business”
Senior Service Creation Manager, Telkom Indonesia
@CloudWSeries #CloudAPAC Register at www.cloudworldseries.com/asia

3. The one & only Cloud Computing event
for telco & enterprise professionals in Asia/Pacific!
FRESH FOR 2012! “Practical advice, case
studies and models for
VP AND CXO A BROADER
SPEAKERS ECOSYSTEM OF
external Cloud services,
DOMINATING THE THOUGHT LEADERS: valuable networking!”
AGENDA: OTT players Google and BesTV Strategy Manager, Telecom New Zealand
The high profile decision Cloud are presenting the evolution
architects that you’ll want to of Cloud beyond traditional
listen to are here! players.
THE REGION’S THE ‘ALTERNATIVE’ “Brilliant preparation,
LEADING CLOUD CLOUD:
excellent content”
TELCOS REPRESENTED hear from Greenpeace on how
Head of IT, Deutsche Bank
AT THE AGENDA: your can work on achieving a
truly ‘Green’ cloud operation.
from KT to Tata, the major
pioneers in telco Cloud are
speaking at the 2012 Summit. THE ANTIPODEAN
CLOUD:
THE VIEW OF THE hear from the leading operators “Learned how cloud
END-USER: of Australia and New Zealand on
services are developed
why Cloud is hotter down under .
Asia’s ‘tiger’ enterprises are in other countries”
joining the agenda for the first Cloud Manager, SK Telecom
time.
EXPERIENCE HONG KONG WITH US!
PRE-CONFERENCE WORKSHOPS
Cloud World Forum Asia is once MONDAY 12TH NOVEMBER 2012
again partnering with the Hong A series of interactive training-intensive workshops run by Oracle and Escaux
Kong Tourism Board to offer that take operators from A to Z in developing a holistic business strategy for
event delegates unique local deploying Cloud services.
experiences and privileges for their
stay in one of the world’s great 08:30 Registration & Welcome 17.00 Refreshments & Networking
cities. Refreshments Break
Delegates for our 2012 event will Critical Success factors to achieving Escaux Workshop: build your own
be treated to a spectacular Lion your own Cloud transformation cloud with UC services
Dance performance at the 09:00 Why Cloud? 17.30 The fairy-tale of One-Size-Fits-All
drinks reception on Tuesday
13th November. Throughout the 10:00 Cloud Maturity discussion 18.15 The concept of
event too, delegates will be treated standardized flexibility
10:30 Morning Refreshments
to unique, engaging experiences
19:00 How to efficiently create cross
representing exciting features of 11:00 Cloud economics / quick win platform services (fixed and
Chinese culture: discussion mobile operator cloud, LAN,
Chinese Rainbow Calligraphy: Chinese writing is considered an 12:00 Transformation roadmap and public cloud)
art form where characters communicate as much as any painting. cloud services workshop 19:30 End of Pre-Conference
In the afternoon networking break of Tuesday 13th November Workshops
13:00 Refreshments & Networking
delegates will get the chance to experience the art of calligraphy
Break
from local artists joining us at the event.
Oracle Workshop: Building blocks for
Chinese Knotting: A small gift of Chinese folk art in which knots are profitable cloud services
tied to create intricate woven patterns. In the morning of Wednesday
14th November delegates will experience an art form that has its roots 14:00 Competing in a cloud-enabled
hundreds of years ago. world – Where is the real market
opportunity?
Every delegate will also be greeted with maps, guides and goodies
15:00 Designing to Win in Cloud
provided by the Hong Kong Tourism Board as well as a number of
discount vouchers for Hong Kong’s attractions. 16:00 Turning Cloud Services into
Revenue
Register at www.cloudworldseries.com/asia @CloudWSeries #CloudAPAC

4. TELCO STREAM A FULL AGENDA WITH THE
REGION’S LEADING TELCOS!
DAY ONE: 13th November 2012
08.20 Registration and Refreshments 12.45 Panel: Public, private or hybrid: Discussing and designing the
Cloud model that brings the most
08.50 Conference Welcome & Ice breaking • What are the different arguments for adopting a private or public Cloud in terms of
• Service level agreements
OPERATOR
Georgios Kipouros, Senior Conference Producer • Security needs
Cloud World Series • Migration costs
• Customer loyalty
08.55 Opening Remarks from the Chair • ROI indexes
Camille Mendler, Head of Enterprise – Principal Analayst, Informa Telecoms & Media • Is the hybrid cloud the way forward in this debate?
• How can you attain maximum flexibility in controlling how much sensitive data is
THE ASIAN CLOUD managed in house when opting for a private cloud?
ENTERPRISE
Sui-Lun Lo, CTO, City Telecom Hong Kong
09.00 Official Opening of Cloud World Forum Asia 2012 Suk-Wak Kwok, CIO, Hong Kong, Aon
Victor Lam, D. Chief Information Officer, Hong Kong Government CW Cheung, Consulting Director Asia-Pacific, Ovum
Alex Connors, Head of International Product Management APAC, C&W
09.15 Tigers & Dragons: Asia leading the global growth of Cloud Ernst Kelting, VP Sales Asia, Open X-Change
Computing
• The numbers speak for themselves: looking at key adoption metrics demonstrating 13.30 Networking Lunch – Dim Sum & Hong Kong cuisine
the global growth lead of Asia in Cloud Computing
• Examining the pivotal reasons making Asia a primary market for the Cloud Vendors Thunderstorm:
• The lower existing IT base 3 minutes for each exhibitor to present their most profitable cloud solution
• Large number of SMBs with low IT latency
OPERATOR
• Great diversity in languages and cultures better served by local operators THE EXPANDING CLOUD
• High number of mobile device penetration with mobile broadband connectivity
• What is the remaining future growth potential for Cloud in the region and how far 14.30 Carrier Grade Cloud - architecture, solution, and business models
ahead are we at the end of 2012? for SPs
• What are the current IT needs of major Asian enterprises and how are these • Introduce key Enterprise requirements for cloud services, with focus on SMB/SME
transformed by the advent of Cloud Computing? • Carrier grade Cloud concepts, Network as a service, Open API, and Distributed cloud
• Promoting the business value over the cost of developing Cloud Computing services model
• How to align current IT practices with brand new Cloud Computing standards • Deployment models, including Cloud Services Broker
• Overcoming the main challenges for the adoption of Cloud Computing in the region • Business models to create a new revenue stream for SPs, by taping into DC/Cloud,
Charles Huh, VP, Head of Cloud Department, KT networking, and carrier grade features
• Cloud Band solution, as a model of implementation for Carrier Grade Cloud model
09.45 PANEL: Positioning telecom operators at the heart of the Cloud Vasile Radoaca, VP- Strategic Projects & Solutions, APAC, Alcatel-Lucent
ecosystem in Asia
• How can telecom operators monetise at top speed the hype for Cloud Computing? 14.55 Exploring the role of Amazon Web Services in the Cloud Ecosystem
OPERATOR
• Positioning Cloud Computing as the ultimate Managed Service for telecom • Exploring the context of AWS broad service portfolio
operators • Discussing AWS’s growth: bigger but still US-centric
OTT
• Leveraging core assets in launching and marketing secure, high-availability access to • Evaluating AWS’s enterprise ambitions and requirements
telco cloud computing services • Is price the main differentiator when choosing a Cloud provider?
• Discussing the most successful ways forward in terms of architectural approach and Kingsley Wood, Head of Business Development, Asia Pacific, Amazon
implementation strategies when launching a Cloud offer
• What is the real opportunity for telcos in delivering enterprise-grade services? 14.50 Google and the world of Cloud Computing
ASSOCIATION
• Debating the level and nature of partnership with leading, all around IT solution • Exploring the role of Google in the broader Cloud Computing ecosystem
providers • Discussing the Google Cloud Patform, its development and growth
OTT
NiQ Lai, CFO, CTI - HKBN • A look at the potential of consumer cloud services, focusing on Google Drive
Per Dalhberg, CEO, Asia Cloud Computing Association • What is the potential for synergies between Google Enterprise and telcos?
Joe Crawford, Global Director of IT Services, Verizon Ricky Kapur, Managing Director- Asia, Google Enterprise
Neil Osmond, Strategy Manager, Telecom New Zealand
15.15 Afternoon Refreshments & Networking break
10.30 Introducing the Cloud Readiness Index of the Asia Cloud 16.00 Building a New Media & Gaming Cloud
Computing Association: from China to Australia • Mobile devices are increasingly becoming the terminals of choice in consuming apps
• Discussing the first years of the Asia Cloud Computing Association: progress and and content, integrating a truly multi screen environment
growth in the key Cloud markets of the region • How is streaming technology coping with it?
OTT
• Presenting The Index and an overview of the state of readiness for cloud computing
ASSOCIATION
• What is the definition a true cloud service from a media perspective
in markets across the Asia Pacific region • Is Cloud Gaming changing the Game?
• Focus on regulation and policy work by governments helping advance cloud • Building our dreams, a Content Cloud that serves multi-screens and devices
computing in Asia Anson Tan, Vice President -Technical, BesTV China
• Discussing the key attributes and conditions that will help companies and individuals
determine which markets are currently best placed for wide adoption of Cloud 16.30 Green IT and Cloud Computing: Greenpeace and the ecological
Computing services argument for moving to the Cloud
Per Dalhberg, CEO, Asia Cloud Computing Association • Why Cloud is the engine of an efficient economy but can also drive a greener one
ORGANISATION
• Can the cloud reduce the carbon emissions footprint currently attributed to the IT
10.55 Morning Refreshments & Exhibition Visit sector?
• Developing an argument for building new data centres in areas where electricity is
Hong Kong Activity: Chinese rainbow calligraphy: experience the art of generated using renewable resources
Chinese calligraphy with a hands-on workshop at the exhibition room of • How increased data centre efficiency would reduce the need for new data centres
Telco Cloud APAC 2012, courtesy of the Hong Kong Tourism Board helping reduce energy consumption
• Telstra and the overarching policy of developing a Green IT network
Yeung Man Yau, Green Electronics Campaign Director APAC, Greenpeace
THE PROFITABLE CLOUD 17.00 The evolution of entertainment and the advent of the
11.50 Delivering Profitable Cloud Services connected home
• How consumer lifestyle in APAC has evolved and what are their expectations in the
• Exploring key trends in the evolution of cloud services landscape and the market home entertainment sector
opportunities • Presenting the connected home and the opportunity for Telco Cloud providers in
• Delivering the building blocks for delivering profitable cloud services the APAC Region
OTT
• What are the customer approaches to profiting from the cloud • Discussing the evolution The internet of things in the APAC Region
Mayank Choudhary, Product Marketing Director, Oracle • Presenting the market potential for entertainment/video services, from Cloud TV to
Gaming Launching a full spectrum of cloud computing services: the experience of
12.15 Telcos taking centre stage in the development of mobile Cloud PCCW with the five layers of the cloud stack
Computing Kevin Keefe, VP & Regional General Manager APAC, Motorola Mobility
• What is the business case for prioritising mobile cloud computing services for
enterprises 17.30 End of Conference Day 1 & Drinks Reception
• Is mobile Cloud Computing better tailored/more relevant for the SME client base of
OPERATOR
an operator?
• What are the most common pitfalls in mobile cloud computing and how to deal with:
• Security
• Liability
• Data integrity
• Device management
Pow Min Chong, General Manager & Head of Fixed Products & Services,
Maxis Malaysia
Featuring the spectacular Lion Dance Performance,
courtesy of the Hong Kong Tourism Board.
Register at www.cloudworldseries.com/asia
@CloudWSeries #CloudAPAC Register at www.cloudworldseries.com/asia

5. TELCO STREAM 25+ TELCO CLOUD CASE
STUDIES IN TWO DAYS!
DAY TWO: 14th November 2012
08.20 Morning refreshments 11.10 Push the Boundaries:Scaling SaaS into a
Profit Platform THE REGULATED CLOUD
• How technology has blurred the line between private
08.55 Opening Remarks from the Chair and professional lives and why the web is shaping 14.30 Australia, China, India, Japan and
this change Singapore: looking at the five leading
THE RIGHT CLOUD • Exploring the tools and rules of business have frameworks to hosting Cloud Services in
caused the shift in the IT landscape for Telcos and the region
09.00 xaaS: strategising for the right Cloud Hosters/Cloud providers • Australia and the strong policy environment
Service offer launch • Where is the POS (point of sale) in the web age? providing a predictable environment for cloud
• Which model should you start with when launching a Ernst Kelting, VP Sales Asia, VP Sales APAC services
Cloud Service as an operator: IaaS, PaaS, SaaS? Open X-Change • China and the restrictive data protection laws
• Predicting and benchmarking ROI from the move obstructing the development of a global Cloud
towards a specific application model 11.35 The experience of Telstra in data centres Computing industry in China
• What assets can be leveraged for what services networking and cloud infrastructure • India with its spectacular growth potential and the
OPERATOR
in launching and marketing secure, high-available • Discussing the partnership between Telstra and regulator trying to stimulate investment on the
access to the cloud? Accenture in delivering ‘Network Computing Services’ quality of its network, broadband and power grid
• How long will the domination of IaaS among telco • Evaluating the experience of joining data centres and capabilities
OPERATOR
Cloud providers in Asia last for? cloud infrastructure to achieve one delivery model • Japan as the region’s most mature IT market,
• Developing a relation with established, all-around IT • How Telstra’s secure and flexible ICT services with a set of agile regulations and conditions that
players: synergy or head-on competition? complement Accenture’s application encourage Cloud Computing
Jo Allison, General Manager & Head of Operations, • Discussing the need for synergies when building a • Singapore as the mature Cloud market with a
Telecom New Zealand strong technical background for Cloud Services differentiated Data protection policy
Martin Bishop, Global Head of Managed Services, CW Cheung, Consulting Director Asia-Pacific,
09.25 The experience of PCCW with the five Telstra Ovum
layers of the cloud stack
• Launching a full spectrum of cloud computing THE TECHNICAL CLOUD 15.00 Contractual issues: The Cloud Grows Up
services: the experience of PCCW with the five • A Recap of the legal issues surrounding public cloud
layers of the cloud stack • Discussing the new generation of standard terms
12.00 Prepare Your Infrastructure for the and conditions – in favour of customers
• Presenting the cloud approach taken by PCCW Cloud Using Open Networking Standards
Solutions in providing cloud services in Hong Kong • Approaching Cloud offerings at every level of
• Exploring the evolution of the foundations of cloud application
OPERATOR
and mainland China computing
• Exploring the rationale behind providing a full • Is a common legal and regulatory approach really
• Discussing the drivers of cloud solutions, where we possible in the fragmented global cloud computing
spectrum of cloud computing services to include are today, and the new drivers for cloud computing
infrastructure, platform, application, content and environment?
going forward Peter Bullock, Partner, Pinsent Masons
process • Making a case for using open standard solutions
ASSOCIATION
• How PCCW cloud services helped the company within the cloud computing environment
reduce their IT capital expenditure, lower total cost 15.30 Afternoon Refreshments
• Why SND as a disruptive approach to networking will & Networking Break
ownership and increase agility change how virtually every company with a network
Divesh Gupta, AVP Access Management, PCCW operates Hong Kong Activity: Chinese knotting:
• Presenting the Open Networking Foundation (ONF) explore this ancient Chinese folk art in which
09.50 How to address customer concerns on whose mission is to commercialize and promote knots are tied to create intricate woven
Cloud with the right marketing strategy Software Defined Networking (SDN), and the patterns and leave with an original souvenir
• Identifying the right market segments to be targeted underlying technologies from your experience at the event!
in a Cloud marketing campaign Michael McBride, Dr. Yinben Xia,
• Learning from the marketing strategies of major Huawei & Open Networking Foundation THE RELIABLE CLOUD
Cloud vendors, and tailoring them to the framework
of a telco’s operations 12.30 Software-Defined Wide Area Networks, 16.15 Using the cloud for an integrated
OPERATOR
• Developing a holistic marketing approach to tackling the Data Center without Walls, and Next- internet protection & security
customer’s potential security concerns Generation Cloud Infrastructure framework: a case study from PLDT
• Making the cloud ‘the place to be’ : how to spice up • Next-generation cloud services and the trend • Discussing the challenges of the telco infrastructure
your marketing campaign to take advantage of the toward multi-data center architectures landscape in the Philippines
‘hype’ factor around the Cloud • Creating an effective multi-data center architecture
OPERATOR
• Presenting PLDT’s WeRoam PROTECT cloud service
Francisco ‘Cocoy’ Claravall IV - a Data Center Without Walls - and the critical role • How can a cloud solution for internet security
VP & Head -Business Products & Services, played by the inter-data center network achieve a substantial increase in workforce
Globe Telecom Philippines • Wide Area Network virtualization, automation, and productivity?
integration with cloud orchestration systems via • Combining the internet security solution with a SaaS
10.15 Chunghwa Telecom launch of the first network software definition package solution
major Asian operator-based private cloud • Service-qualitative and economic-quantitative Juan Victor “Jovy” Hernandez, Vice-President
and their xaaS benefits of SDN in the next-generation cloud and Head for Enterprise Business, PLDT
• A presentation of Chunghwa’s approach to the services infrastructure
Cloud, and developing the argument for choosing Christopher Janz, Head of Market Development, 16.45 PANEL: Building the most secure Cloud:
the right portfolio launch Ciena Corporation Cloud security in an Asian context
• Building a solution based on highly automated • Identifying the key security risks associated with the
commodity hardware and software running at large scale 12.55 The love affair that lasts: Data Centres
OPERATOR
use of services in the Cloud
OPERATOR
• Why Telecom Cloud is the right technology solution and the Telco Cloud • What are the main issues with Cloud Security in the
for dealing with the data explosion • Leveraging the competitive advantage of telcos with major markets for Cloud in Asia?
• How to create a solution that allows you to compete Data Centres when developing a Cloud Offer • Debating the right way forward in tackling pivotal
with the trendsetting enterprise vendors • How to optimise your Data Centres for improving security and privacy concerns in the Cloud:
• Engineering cloud infrastructure ‘designed for agility while managing costs when offering Cloud • Data leakage upon up/download and between
operators’ Services cloud
Yi-Bing Lin, Member of Board of Directors, • In the transition towards using Data Centres for • Insecure or ineffective deletion of data
Chunghwa Telecom Cloud Services what are the principal challenges in • Isolation failure
OPERATOR
ASSOCIATION
terms of • Malicious activities by insiders and/or other
10.40 Morning Refreshments • Network capacity parties
& Networking Break • Storage capacity and segmentation • Customer management interfaces
• Infrastructure optimisation • Data interception in transit
• Data Centre connectivity • Who are the right partners and what are the specific
Operators Thunderstorm: 3 minutes for each • Which are the requirements for developing
operator to share their key concern with regards to requirements when optimising your security
virtualized services including VLAN and Multicast? framework for 1) Internal Cloud 2) Private Cloud 3)
Cloud Computing Amit Sinha Roy, VP, Marketing & Strategy, Global Public Cloud 4)Hybrid Cloud
Enterprise Solutions, Fuller Yu, Vice President- Risk Management APAC,
Tata Communications
ENTERPRISE
J.P. Morgan
Laurence Dean, Head of Infrastructure
13.20 Networking Lunch – Dim Sum & Hong Consolidation, BT
Kong cuisine Antony Ma, Chairman, Hong Kong & Macau,
Cloud Security Alliance
Amrish Kacker, Partner, Analysys Mason
17.30 End of Conference
Register at www.cloudworldseries.com/asia
Register at www.cloudworldseries.com/asia @CloudWSeries #CloudAPAC

6. For the full enterprise agenda and speaker updates please visit www.cloudworldseries.com/asia!
W
PREVIE PREVIEW OF THE ENTERPRISE STREAM
13th November: 14th November:
Business Models and the Current Marketplace Deployment and Integration Strategies
0800 Registration and Networking Session 2 – Solving the Mysteries 0800 Registration and Networking innovations in cloud computing to
Surrounding the Cloud handle unprecedented volumes of
0900 Chairman’s Introduction traffic, enormous user numbers and
0850 Organisers Introduction Cloud computing is everywhere, but every Riad Hartani, ICT Expert, vast amounts of data, all at a fraction
organisation is different having different Actel Consulting of the cost compared to traditional
0900 Chairman’s Introduction demands and expectations. Whether approaches. Combined with new
Mike Mudd, Managing Partner, you’re a start-up, SME or large-scale found agility and amazingly low time
Session 1 – Reaching for the Clouds to market, these are must-know
Asia Policy Partners corporation, session 2 will help to solve
the mysteries surrounding the cloud and With the industry changing so rapidly, best practices and techniques
provide the information and answers you there are still many pitfalls to avoid and in the rapidly evolving and highly
Session 1 – Cloud Computing need on the different aspects that can demanding enterprise IT landscape.
trends to take advantage of. The opening
make cloud computing work for you. Kingsley Wood, Head of
Approach – New Business Models session on day 2 will look at what they are,
Business Development, Asia
and Strategy 1400 Google in the Cloud: The and the decisions you should make in the
Pacific, Amazon
Future of Work actual process of adopting cloud.
The global IT market is fast expanding • Better together 1430 Afternoon Keynote:
to accommodate cloud computing. • Anywhere you go 0910 How Cloud, Mobile &
Preventing Unauthorised
Developments to software and • Always up to date and powered by E-Commerce Will Drive IT and
the web Employees from Accessing
infrastructure are being made within Business Success
Eric Yee, Head of Enterprise • Is the mobile cloud equipped for
Sensitive Data
many organisations, as the savings and Sales - Greater China, • Nullifying unnecessary threat to
flexibility of cloud becomes clearer. But e-commerce?
Google Enterprise • Can cloud technologies allow your data
what are the biggest challenges facing Asian companies to leapfrog their • The problem posed by privileged
companies in the adoption process? And 1425 Afternoon Keynote: What counterparts in the US? accounts
can cloud really be a model that works Cloud Hosting Companies Are • Are internet security issues of • How can the cloud path be
for all? Not Telling You greater concern to retailers than audited effectively?
• Improving performance for the cloud? For speaker updates please visit
same cost Christopher Short, www.cloudworldseries.com/asia
0910 Business Transformation • It’s time to get the honest truth and Head of Development, Passenger
through the Cloud: Fact or change your mindset Services Sales & Distribution, 1515 Panel: The CTO Panel
Fiction? • How to properly consume cloud Cathay Pacific Airways • How is cloud working with
• How the cloud computing industry computing
For speaker updates please visit legacy IT, from infrastructure to
has evolved in the last 12 months 0955 Running Business Applications applications?
• Assessing enterprise cloud
www.cloudworldseries.com/
asia in the Cloud - Creating a • Can cloud be governed and
adoption rates across Asia Roadmap for Success managed as effectively as
• Is cloud computing still a good fit 1450 Dealing with the Rise of Big • New Paradigm Requires Change traditional IT?
for businesses of all sizes? Data in your Organisation (Licensing, Process, Planning) • The long game is the only game
Egidio Zarrella, Partner, • Online overload or business • Start Where You Are - It is an Francis Fung, CTO,
KPMG in China opportunity? Evolution! Midland Realty Group
• Data mining and using content as • Reduce risks and costs (regulatory, Micky Lo, Head of Global
0955 Delivering Profitable Cloud analysis license, process) Technology for Greater China &
• Leveraging cloud to benefit from Senior Representative,
Services Flexera Software Taiwan, Deutsche Bank
big data
• Exploring key trends in the Daniel Cheah, Head –
evolution of cloud services Technology, Manpower 1545 Afternoon Break
1015 Morning Break
landscape and the market
opportunities 1510 Agile Data Centre – Accelerate 1125 Cloud Computing & Enterprise Session 3 – Cloud Computing and
• Delivering the building blocks for Business & IT Tomorrow’s Enterprise
delivering profitable cloud services
Architecture
Senior Repreentative, • Overview of the Association of
• What are the customer approaches CA Technologies The final session of the conference will
Enterprise Architects
to profiting from the cloud • Tackling common and uncommon look at what the future holds in the cloud
Senior Representative, Oracle 1530 Afternoon Break computing marketplace, in the short,
challenges with Enterprise
Architecture medium and long term. Is cloud computing
1025 Morning Break Session 3 –The Effectiveness of • Holistic understanding how here to stay? And what are the major trends
Information Security enterprise architecture brings taking place in the industry? Can we expect
business value to cloud
1125 Panel: The CIO Panel a completely different landscape to today
Security and data protection are fundamental ecosystems
• Security in the cloud Dave Chen, Founder and when we return for CCWF Asia 2013?
• Who has successfully met the to every business and the biggest factors
in the development of cloud computing. Chairman of the Association of
challenge? Enterprise Architects, Hong 1630 The Next Big Thing in Social
Discover what the current threats to your
• Does the cloud require new IT Kong Chapter • A competitive advantage today,
cloud are, and how to safeguard against them.
skills? a competitive imperative
Moderator: Tony Reno, 1630 Privacy in the Cloud – 1200 Situational Adoption of Cloud tomorrow
Regional Support Manager, Securing your Investment Services • Facebook, iPad and Twitter are
Multimedia Solutions, Asia, • International privacy laws – how do • Applications in the Cloud the new consumer standards
Thomson Reuters they affect you? • Decision Matrix • The future is here – what does it
Ted Suen, Head of Information • Is identity management immature? • TO DOs when Cloud is out of the look like?
Technology / CIO, • A practical guide for global picture For speaker updates please visit
MTR Corporation Ltd (Hong executives lawyers and Sidney Hui, Assistant General www.cloudworldseries.com/
Kong) technologists Manager - Group IT, asia
Nigel Green, Head of Group Dennis Lee, VP IT Governance HKR International Limited
Technology & Architecture, & Control, Asia Pacific, 1700 Panel: Embracing
CLP Power Hon Kong Ltd Nomura International 1230 Lunch and empowering the
1700 Panel: Legal Issues for Consumerization of IT
1200 Building for the Public Sector Business Users Session 2 – Understanding the • Creating a secure but mobile
• Building a shared services model workforce
• How does public sector planning
• Legal pitfalls of virtualization Complexities of Building Cloud • Assessing the implications of
• Control and ownership of data in
relate to other global Governmental the cloud In an era of increasing data consumption, “bring your own device” policies
cloud schemes? • Dealing with termination and other how do you build your cloud to scale? • Analysing the pros and cons of
• Across the globe - New practical issues SaaS reliance
What assurances to major providers offer
opportunities for emerging • Data security compliance: a Desmond Chan, Regional
customer or vendor responsibility?
you and how do you retain control? This
suppliers and SMEs Service Manager – North APAC,
Moderator: Paul Haswell, Senior session will delve into the more technical
Senior Representative, HK Aon Asia Pacific
Associate, Pinsent Mason aspects of building a future-proof cloud.
Government Gerrit Bahlman, Director of
Mark Parsons, Partner, Freshfields
Bruckhaus Deringer LLP Information Technology, The
1400 Leveraging Amazon
1230 Lunch Tobias Gondrom, Managing Web Services and Cloud Hong Kong Polytechnic
Director, Thames Stanley Ltd. Computing to deliver scalable, University
Lim Shih Hsien, Executive cost efficient websites and Andrew Milroy, Vice President,
Manager, Information Security, applications for enterprise ICT Practice, Asia Pacific,
Hong Kong Jockey Club workloads. Frost & Sullivan
Learn how many enterprises are
1740 Chairman’s Closing Remarks taking advantage of the tremendous 1740 Chairman’s Closing Remarks
@CloudWSeries #CloudAPAC Register at www.cloudworldseries.com/asia

7. EMPOWER YOUR
@ CLOUD WORLD
PARTNER ACCESS
Central to the success of this event is The key to the global cloud market is that it’s accessible and attractive to all players across the
the core focus on meeting and deal value chain, from enterprises to infrastructure providers and telcos. Entry to all elements of this
making. Dedicated networking sessions event is FREE for Operators and Enterprises, giving you a wide base of audience background to
from evening receptions, workshops, interact and network with!
master classes and working groups
We offer a wide variety of standard sponsorship packages designed to meet each of these
are at the core of the conference’s
objectives. These range from keynote Platinum sponsorship to hospitality based packages and
programme for 2012. What is more,
exhibition stands.
user-friendly meeting and exhibition
facilities with designated public For further details on sponsorship and exhibition opportunities, please contact
networking areas including Hong Kong Oliver Howard at oliver@cloudworldseries.com or call +44 (0)20 7017 7415
Tourism Board supported activities like
Chinese calligraphy and knotting. Joining
these, our acclaimed 3 month open
online networking tool ensures that
you will be meeting and securing your ENTERPRISE STREAM CONFERENCE ROOM
business partners before, during and
after the event. TELCO STREAM CONFERENCE ROOM
10
S
8
FAQ: GET INVOLVED ENTRANCE
R
18
WHAT PARTICIPATION OPTIONS 19
DO YOU OFFER?
17
The options are varied and very flexible from S
Platinum Sponsorship to exhibitor space. We always try R
and tailor packages to suit a company’s objectives and
budget. Contact oliver@cloudworldseries.com or call
+44 (0)20 7017 7415 to discuss available packages.
I’M NEW TO THE EVENT. DO I S
2
GET ANY SORT OF ‘NEW BUSINESS
DISCOUNT’? 1
We aim to build valuable long term relationships
with as many new and existing stakeholders in the cloud
market as possible. We offer packages to represent cost
savings to both our long term collaborators and those
new companies who are interested in taking part.
WHAT ARE THE ADVANTAGES OF
SPONSORING VS. EXHIBITING?
In a nut shell: Opportunities to be positioned as
thought leaders via presentations, huge levels of brand
awareness and exposure, a Quantifiable and measurable
increase in ROI
THEY’VE BEEN HERE BEFORE! Our game-changing launch event attracted over 150 attendees from acros
• Aircel ltd India • Chong Hing Banking • GE Capital • Hutchison Global • Omantel
• Adidas Corporation • Google Communications Ltd • OOCL
• Amazon • Chunghwa Telecom • Guangzhou Research • ICBC • Oracle
• ANZ Bank • CITIC Bank Institute of China • JP Morgan Chase
• Ovum
• Asia Cloud Computing • CLP Power Hong Kong Ltd • Herbalife • Kirkland & Ellis Intl LLP
• PCCW
Association • CSL Ltd • Hewlett Packard • KT
• Banglalink • CTI HKBN • HK Airport • Kumaran System Pvt Ltd • Pinsent Masons
• Barclays Bank • Deutsche Bank • HK Mercantile Exchange Hong • Macao Water • PricewaterhouseCoopers
• Bravo • Dialog Telekom Axiata Kong • Maxis Malaysia • PT. Telekomunikasi Indonesia
• BT • FarEastone Communication • Hong Kong Government • Microsoft Public telecommunications
Co Ltd • Hong Kong Hospital Authority Co Ltd
• CA Technologies • Mobily
• Forrester Research • Hong Kong Jockey Club • SingTel
• Cable & Wireless • NTT Com Asia Ltd
• China Mobile • Forsythe International Inc • HSBC • OGCIO • SK Telecom

8. R BUSINESS
D FORUM ASIA
GOLD SPONSORS:
MEET Alcatel-Lucent is a long-trusted partner of service
providers, enterprises and governments around the
Our online networking tool sets the scene for meeting and world. Alcatel-Lucent is a leading innovator in the field of
interacting with your peers from the moment you register until networking and communications technology, products and services. The
three months after the event! company is home to Bell Labs, one of the world’s foremost research centers,
responsible for breakthroughs that have shaped the networking and
Even on site during the event, it enables you to arrange those communications industry. The Alcatel-Lucent CloudBand ™ portfolio enables the
last minute meetings – while our onsite team are also happy carrier cloud by bringing together service provider infrastructure, operations, and
network into a centrally managed carrier-grade cloud environment to deliver
to facilitate introductions with your potential partners and better performing cloud services while reducing cost and increasing profit
business leads. Our Linkedin group and Twitter communities margins. To learn more about Alcatel-Lucent, CloudBand, and the carrier cloud
are also firing up discussions on cloud while expanding with got to www.alcatel-lucent.com/cloud.
new experts every day of the year!
Only Oracle’s software and systems span the
communications industry technology landscape – from
carrier-grade servers, storage and IT infrastructure, to mission-critical business
and operational support systems and service delivery platforms; from business
intelligence applications and retail point-of-sale solutions to the Java platform
running on more than two billion mobile and handheld devices. Oracle helps 100
of the world’s top 100 service providers innovate and exploit new business
models, build strong, profitable customer relationships, and streamline
operations. For more information, visit www.oracle.com.
11
Flexera Software is the leading provider of strategic
solutions for Application Usage Management. Flexera
Software helps application producers and their
14 customers strategically manage application usage to achieve continuous
R compliance, optimised usage and maximised value. The producer and consumer
communities have moved beyond just tactical tools for application administration
13 to now seek strategic solutions for Application Usage Management. Flexera
S Software has grown to become a large and successful company—a solidly
profitable, top 200 software company with over 80,000 customers and market
leadership in installation, licensing, entitlement & compliance management,
S application readiness and software license optimisation.
4 SILVER SPONSORS:
S Ciena is the network specialist. We collaborate with customers worldwide
to unlock the strategic potential of their networks and fundamentally
change the way they perform and compete. With focused innovation, Ciena
brings together the reliability and capacity of optical networking with the flexibility and
economics of Ethernet, unified by a software suite that delivers the industry’s leading
network automation. For more information, visit www.ciena.com
S Sold R Reserved
For more than a decade, Open-Xchange has been delivering innovative,
cost-effective, open source collaboration alternatives for email, calendar,
contacts and document management. The company is a pioneer in SaaS
HOST OPERATOR: (software as a service) and now a leading email and collaboration cloud application,
Established in 1999, Hong Kong Broadband Network Limited, the which provides integration with social and business networks, as well as mobile access.
wholly-owned subsidiary of City Telecom (H.K.) Limited, targets to Open-Xchange is used by the largest web host providers in the world, as well as
develop its own network infrastructure with advanced technology on-premises by some 3,500 businesses, governments and educational institutions.
to deliver various fixed telecom network services. Over the years,
HKBN has invested over HK$3 billion in establishing its own network. Open-Xchange AG is a privately-held company headquartered in Nuremberg, Germany
Leveraging on the superior network built by optical fibre and with offices in Olpe, Germany and Tarrytown, N.Y. For more information, visit http://www.
CAT-5E high grade cables on Metro Ethernet IP technology, this open-xchange.com/
advanced network caters for “multi-play” applications - conglomerating broadband
Internet access, telephony, fully-digitalized IP-TV and corporate data services in a
single network. Currently, HKBN provides Broadband (symmetric 1000Mbps,
500Mbps, 100Mbps) Internet access, telephony and IP-TV services, with 1,240,000
subscriptions.
BRONZE SPONSORS:
For details, please visit www.hkbn.net/2010/eng/en_index.html
CA Technologies (NASDAQ: CA) provides IT management solutions that help
customers manage and secure complex IT environments to support agile
business services. Organizations leverage CA Technologies software and
SaaS solutions to accelerate innovation, transform infrastructure and secure data and
identities, from the data center to the cloud. Solutions from CA Technologies are the
ss the Continent. Some of the organisations joining us included: critical foundation for helping customers gain deep insight into and exceptional control
over their complex, mixed IT environments. Our solutions enable customers to support
• Smart Cloud Technologies Co Ltd • Telstra changing business models at the right time, the right place, and from the best sources,
• SmarTone Vodafone • Telstra International and flexibly deliver IT services in the manner that best serves business needs. Our
• Societe Generale Asia Ltd • Thomson Reuters solutions and services are the foundational elements for the deep insight and
• SoftLayer exceptional control necessary to make the promise of flexible IT and agile business a
• Times Warner reality. Learn more about CA Technologies at www.ca.com.
• South China Morning Post
• St Teresa’s Hospital • Towngas
• Starhub • Turner Broadcasting ESCAUX was founded in 2003 with the vision to radically change the way
• STC • Veolia Water Unified Communication Services are created and delivered. The founders
• Swiss Reinsurance Company – Jordi Nelissen, Christophe Hendriks, Amaury Demilie and Etienne Saelens
• Verizon
• Taiwan Fixed Network Co Ltd – are tried and tested in telecoms and IT. Their joined experience, individual talents and
• VNPT clear vision allowed for a flying start. In 2008, Luxembourg-based BIP Investment
• Telecom New Zealand
• Vodafone Partners, decided to participate in ESCAUX’s capital, further contributing to the national
• Telekom Brunei
• Volkswagen and international expansion of the company.
• Telkom Indonesia
Register at www.cloudworldseries.com/asia @CloudWSeries #CloudAPAC