The power of celebrity

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Discussion 1 This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well. Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good. References: Iacobucci, D. (2016). Marketing Management. Cengage Learning. Discussion 2 In today’s busines.

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EDAS 647 Case Review Assignment Instructions After reading Chapter 1 in La Morte’s School law: Cases and Concepts, complete the following activity: Write a case brief using the outline for each of the cases listed below. These are basic cases impacting education. It is important that we understand that these cases are precedent-setting cases. So much of current law rests on these and many others. You may use any law review site you wish. Please make certain to cite all relevant information and review the rubric carefully to ensure that you have met the criteria for each heading. Your submission should be in APA format and be submitted as one document. Each case review is to be at least two pages in length. Include the following headings in each of your reviews. 1. What are the Facts of the Case? 2. What are the Major Issues of the Case? 3. What was the Rationale Given about the Case? 4. What were the Holdings from the Judges? 5. Present Your Reaction to The Case? For Module 1: Week 1, you will review: Case Scenario: Kiryas Joel v. Grumet, 512 U.S. 687 (1994) Case Scenario: Rosenberger v. University of Virginia, 515 U.S. 819 (1995) Case Scenario: Lukumi Babalu Aye v. City of Hialeah, 508 U.S. 520 (1993) MKT500 Part B: ABC Marketing Plan (Change to your name of business here) Your Name MKT500 Marketing Management Strayer University Dr. Your Professor Date submitted Introduction Explain how you will use the feedback you received on Part A of your marketing plan to improve your plan. Do not just list the feedback. Next, re-introduce your company you shared in Part A. Lastly, review what you will share: branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Branding Strategy Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences. Brand Name Text starts here, provide rationale (minimum of three sentences). Logo Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, for example, Nike’s swoosh logo. Example below: Figure 1. Your company name logo and short descrption. Slogan Text starts here (do not start with your slogan, describe first); provide rationale (minimum of three sentences). Brand Extension Text starts here, provide rationale (minimum of three sentences). Primary and Secondary Target Markets Analyze the primary and secondary target markets for your company. Thoroughly include the demographic profile (for example, age, gender, ethnicity, et cetera), psychographic profile, professional profile, and geographic profile. Factors to consider in determining your tar.

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