The document discusses the fall of Nokia's mobile dominance and its partnership with Microsoft. It notes that in the 2000s, Nokia had over 35% of the global mobile market and over 73% of the smartphone market, but that its market share declined rapidly after 2007. In 2011, Nokia's CEO acknowledged in a memo that the company was "standing on a burning platform" and not innovating fast enough. Shortly after, Nokia announced a partnership with Microsoft to use its Windows platform instead of Nokia's own Symbian software. In 2013, Microsoft fully acquired Nokia's mobile business for $7.2 billion.

1. NEW TECHNOLOGY
2014
Ólafur Andri Ragnarsson

2. LECTURE L01
INTRODUCTION

3. Stephen Elop,
CEO Nokia

5. In 2002 Nokia had 35% of
the worlds mobile market
In 2006 Nokia had 73.6% of the
worlds smartphone market

6. Falling from glory
Nokia stock price 2007-2011

7. 1871: Founded. Spends the next century making tyres, boots and cables.
"
1987: Launches first phone. The Mobira Cityman weighs almost 1kg.
"
1992: Sells non-mobile divisions and launches first digital GSM phone, the Nokia
1011.
"
2000: Stock market value hits 186bn euros. Now worth 11bn euros.
"
2003: Basic 1100 phone launched. Goes on to sell 250 million units and become the
world's most popular consumer electronic device.
"
2011: Abandons Symbian mobile phone operating software and switches to the
Windows platform instead.
Source: Reuters/Nokia

8. The iPhone Effect

9. Shift in power
Source: Google

10. Shift in power

11. Early 2011, Elop said in a memo they were
standing on a burning platform

12. Elop’s Memo
How did we get to this point? Why did we fall behind when the world
around us evolved?
"
This is what I have been trying to understand. I believe at least some
of it has been due to our attitude inside Nokia. We poured gasoline on
our own burning platform. I believe we have lacked accountability and
leadership to align and direct the company through these disruptive
times. We had a series of misses. We haven't been delivering
innovation fast enough. We're not collaborating internally.
"
Nokia, our platform is burning.
http://www.theguardian.com/technology/blog/2011/feb/09/nokia-burning-platform-memo-elop

13. February 11th 2011, Nokia announced
a partnership with Microsoft

14. September 3rd 2013, Microsoft bought Nokia’s Devices
and service business for $7.2 billion

15. Western Union 1878"
7,500 offices"
12.000 employees"
200,000 miles of cable

16. https://thepoliticalcarnival.net/tag/western-union/

17. Alexander G. Bell, 1876

18. "This 'telephone' has too many
shortcomings to be seriously considered
as a means of communication. The
device is inherently of no value to us." !
"
- Western Union internal memo, 1876.

20. Britannica 1990"
Sales: $650 million

21. Taken
from
Mary
Meeker’s
State
of
the
Internet

22. THEN
NOW
Printed books, sold in stores
Online, access everywhere,
updated in real-time,
crowdsourced

23. By January 2010, Blockbuster
operated 5,200 stores worldwide

24. By September 2010, Blockbuster
files for bankruptcy

26. THEN
NOW
DVDs from the video store, with late
fees, or a library at home
Access everywhere, available
anytime
26

27. Technology is one of
the major factors in
change

28. Three billion people will connect for the first time to the Internet
TV stations as we know them will go out of business
CDs and DVDs are not the future distribution format for music
Printed magazines and newspapers will go out of business
Smartphones will dominate Internet traffic
Social networks transforms how we communicate and share information
Real-time news will be handled by people
Credit cards will disappear
Currencies will become digital, peer-to-peer disrupting the banking system
Cars will be self-driven
Objects can be printed at home, creating a new design industry
Drone highways in the sky for delivery network
Robots will enter the workplace and home

29. DISRUPTION AHEAD!

30. THE PREREQUISITE
INFORMATION TECHNOLOGY

31. 2,6 BILLION PEOPLE ARE CONNECTED TO THE INTERNET
3 BILLION NEW MINDS WILL CONNECT

32. 2000
2010
iMac
iPhone
Mac OS 9.0.4
500 MHz PowerPC G3 CPU, 128MB Memory
Screen - 786K pixels
Storage - 30GB Hard Drive
iOS 4.0
1 Ghz ARM A4 CPU, 512MB Memory
Screen - 614K pixels
Storage - 32GB Flash Drive
Source:
Ars
Technical
Images:
Apple
32

34. CONTENT
BECOMES
DIGITAL
THE DIGITAL DECADE
2000
2010

35. THE DIGITAL DECADE
MOVIES
MUSIC
TV
SHOWS
COMMUNICATION
BÆKUR
PICTURES
2000
SMARTPHONES
2010

36. COMPLEX WORLD
FACEBOOK
GOOGLE
TV
WEB

37. Software and data are stored in the cloud
Unlimited computing

38. THE CONSEQUENCE
CHANGED BEHAVIOUR

39. FUNDAMENTAL
SHIFT
IN
PEOPLE’S
BEHAVIOUR

40. DIGITAL
LIFESTYLE

41. DIGITAL WORLD

42. DIGITAL WORLD
VIDEO
WATCHING
RELAXED
SOFTWARE
WORK
FOCUS
APPS
VIEW/BROWSE
ENTERTAIN
APPS
CHECK
NOW!

43. DIGITAL WORLD
IS PART OF
GROWING UP

44. NEW GENERATIONS
NEW HABITS
NEW NEEDS

45. NEW GENERATIONS
ARE DIGITAL NATIVES

46. President XI Jinping
Population 1,349,585,838

47. President Pranab Mukherjee
Population: 1,220,800,359

48. Facebook
CEO Mark Zuckerberg
Population: 1,260,000,000

49. Amount of Data is 300 petabytes

50. 22 billion likes per day

51. Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
more than last year
Source: Youtube

52. 100 hours of video are uploaded to
YouTube every minute

53. Mobile makes up almost 40% of
YouTube's global watch time

54. People send over 400 million
tweets per day

55. Number of minutes played each day:
200 million

57. (ALMOST)
ALL THE MUSIC IN WORLD IS ACCESSIBLE

58. NETFLIX USES ABOUT 32,7% OF NETWORK TRAFFIC IN USA

59. OUR
DEVICES
ARE
GATEWAYS
TO
THE
CLOUD

60. TRACKING TECHNOLOGY
“Life
is
lived
forward
but
understood
backwards”
- Sören Kierkegaard

61. WE TEND TO
LOOK BACK
DAWN OF MAN
THE
UNKNOWN
FUTURE

62. Understanding what is next
Seeing how current trends will
d i s r u p t and transform the future
62