Presentation at the 2010 WLA Conference in Brisbane Australia. The lottery world is facing disruption due to the Internet. It is time for new thinking and for embracing the Internet and inventing Lottery 2.0

1. The Future's So Bright, I Gotta Wear Shades Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware

2. Softwarecompany specializing in technical solutions and services for the gaming industry

3. There is a fundamental shift taking place

4. Every minute, 24 hours of content is uploaded to YouTube

5. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users

6. On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications.

7. By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day

8. Zynga adds 1,000 new servers a week for FarmVille and other games

9. 54% of Internet users watch TV online daily

10. On-line TV station Hulu streamed 1 billion videos in December 2009 Source: Economist, Beyond the Box

11. Mobile search engine traffic has seen an increase of 247% in the past year Source: Digital Strategy Consulting

12. The on-line worldis part of growing up

13. The Net Gen wants entertainment and play in their work, education and social life

14. On-line digital world is also changing older generations

15. It’s not for kids anymore

16. The Game has moved

17. The Retailer mindset does not work on-line

18. A new type of Retailer

19. Retailers Consumer

20. KYC = Know Your Customer

21. Tools for Metrics In partnership with Unica

23. One to one and one to many Conversations

24. Listen

25. Listen They are alreadytalking about you

26. Follow the Money

27. Follow the Consumer

28. Who do you trust?

29. Death of Privacy

30. Rise of on-line Payments Online bill payments have grown from 12 percent to 45 percent of all payments http://www.finextra.com/news/announcement.aspx?pressreleaseid=33978

31. Shifting Culture 2005 2010 Google.com Facebook.com Youtube.com Yahoo.com Live.com Baidu.com Wikipedia.org Blogspot.com Twitter.com Qq.com Yahoo.com msn.com google.com ebay.com amazon.com microsoft.com myspace.com google.co.uk aol.com go.com

32. Time for new thinking

33. Lottery 2.0

34. Solutions for Lottery 2.0

35. Be Mobile iPhone and Android Lottery games, Casino games

36. Be Social

37. Building Community

38. Why Betware? 14 years of experience – we Know Your Customer Core focus on digital distribution – Internet and Mobile Flexible – We can re-act fast Industry leading platform – Open, Modular, Scalable, Easy 3rd party integration Top of the line partners – Microgaming - Unica

40. And one more thing...

41. Betware Wine Tasting In Betware Booth@ 12:45