1. Breathe Deep Wilmington LUNGevity 5k November 12, 2011 Greenfield Lake Park

2. Lung Cancer Facts Lung cancer is the number-one cancer killer in the U.S., accounting for about 28% of all cancer deaths Less than 4% of federal dollars spent on cancer research are spent on lung cancer research Lung cancer claims approx. 160,000 lives per year. It is a devastating disease that can afflict anyone, regardless of gender, ethnicity, or smoking history Lung cancer impacts 1 in 14 Americans 65% of newly diagnosed patients never smoked or have already quit

3. Lung Cancer Facts Lung cancer kills almost twice as many women as breast cancer and more than twice as many men as prostate cancer Lung cancer currently has no effective, widely used early detection test, yet if found early, lung cancer can be treated The five-year survival rate for lung cancer is currently under 15% Rates among non-smoking women are on the rise

4. Who is LUNGevity? LUNGevity is the largest private funder of lung cancer research, and will grant up to $2 million in 2011 to lung cancer researchers focused in two areas, early detection and targeted therapies LUNGevity’s Lung Cancer Support Community is the largest online lung cancer network, providing user with an extensive message board, the latest lung cancer information, 24-hour support, a telephone buddy program, a card circle program, and notice of lung cancer event and advocacy opportunities

5. Who is LUNGevity? LUNGevity supports the largest national lung cancer grassroots events programs Other LUNGevity services to the lung cancer community include: LUNGevity Link UP, online advocacy training, and LUNGevity-GRACE’s Ask the Experts, an online Q&A forum and educational services to help interpret complex medical information and terminology

6. Who is LUNGevity? LUNGevity held 25 grassroots events in 2010 Will be holding those 25 in 2011 plus 9 new events (ours is one of them!)

7. Subcommittees Event Coordinator – April Morey Event Logistics – Sponsorship – April Morey, Kristen Stovall, Jessica Glover Participant Recruitment – Marketing / Public Relations – Lara Landgraf Accounting Registration – Online - Entertainment – April Morey Food & Beverage – Kristen Stovall Goody Bags – Kelly Vinson Silent Auction – John Query Race / Run -

8. Some Basics Event date: November 12, 2011 10am (registration begins at 9am) Location: Greenfield Lake Park Cost: $25 Adult / $20 LC survivor / $15 age 60+ / $15 Student / $10 youth (under 13) Prizes will be awarded to top three fundraisers & top three fundraising teams

9. My Elevator Speech “Hi, my name is April Morey and I am one of the volunteer coordinators for the LUNGevity Breathe Deep 5k, benefiting Lung cancer. This is our first event in Wilmington and we are holding this walk because in October of last year I lost my sister to LC at the age of 37. LC is by far the least funded cancer, yet it kills twice as many people as breast cancer and more than twice as many men with prostate cancer. The five year survival rate is under 15%! I am working hard to honor my sister and others affected by LC in our community and I need your help. Would you consider being a sponsor / volunteer / walker?”

10. Event Logistics Needs: Tents, tables, chairs, logistics for music Medical personnel Detailed map of 5k Help with set up and break down Manages event-day volunteers Coordinate event parking Prepare map of event day site, including parking Packet pickup night before? Make sure registration forms are available day of Water & snacks at rest stops along path Find location to store supplies until day of Keep all walkers in order at registration table Make sure all people who registered day of get a t shirt (others get one if there are enough) Stress legibility on forms

11. Sponsorship“Influence people to make the decision you think they should make” What we have: List of companies to begin soliciting in kind donations from Sample sponsorship form Linkedin / Social Media What we need: Final sponsorship levels & correlating perks Create sponsorship packets Solicit sponsors Maintain record of sponsors Ensure that sponsors fill out paperwork and submit payment Provide sponsorship information to April (LUNGevity) so thank you letters can be sent Ensure sponsors are recognized event-day How to handle in-kind donations?

12. Sponsorship $250 event day booth table rental We provide table & tent only They get lowest level sponsorship rights NO SELLING AT EVENT

13. Participant Recruitment / Fundraising Tasks: Ensure everyone has a common goal in mind – to raise funds for lung cancer research Pre-event, event-day and post-event fundraising Activate fundraisers! Recognize & congratulate participants & fundraisers (pizza night for top fundraisers?) – don’t just talk to people when you want them to give money! Show financial need (LUNGevity) “In 2011, LUNGevity raised enough money to fund up to $2 million in new research – but more than $12 million was requested!

14. Participant Recruitment / Fundraising Fundraising revenue: 71% Participant fundraising 17% Registration fees 12% Sponsorships Most participants raise nothing Over half of fundraisers raise $100 or less The top 1% of participants generate 36% of donation revenue

15. Marketing / Public Relations What we have: Sample Press Release & Media Advisory Needs: Local radio station to provide event promotion Continual listing in Craiglist, zevents, facebook, twitter, magazines, radio, etc. PR’s sent out Distribute mailings, e-mail blasts, posters & brochures (from LUNGevity)

16. Marketing / PR Con’t Some basics… THANK EVERYONE! Media Advisory: Invitation to the event Who, what, where, when, why Lists spokesperson Fast facts Press Release: Tells the complete story Quotes Compelling, creative headline

17. Account Registration Manages day of event collection & tabulation of money raised Ensures monies are forwarded to April Morey immediately following the event Manages day of event registration of on site participants Manages day of event check in for pre-registered participants

18. Online Overseas online registration and fundraising of teams & individual participants Help with web content Reports online statistics to all committee members

19. Entertainment Contacts and books speakers (LC survivor, local celebrity, etc. Organize table with LC information Manage tribute program Arranges for music, children’s area, massages, manicurist, balloon artist, craft area, etc.

20. Food and Beverage Solicits food and beverage donations Arranges for appropriate serving ware Manages all food and beverage presentation and clean up at event

21. Goody Bags ???

22. Silent Auction Solicit items for silent auctions Keeps list for thank you cards Develop silent auction sheets for event day Oversees event day

23. Race / Run ???

24. Getting more Volunteers High school key clubs – need service hours?

25. Almost Finished… Next meeting date Find me! April Morey 910-233-4945 aprilmorey@gmail.com Facebook & Twitter (me and Breathe Deep Wilmington / Breathedeep_ilm) Questions? THANK YOU FOR BEING AN ADVOCATE!