- Hermes is a global logistics company that provides supply chain services and had a turnover of $2.64 billion in 2013.
- It has over 11,800 employees worldwide and processes 452 million parcels per year in Europe.
- The European outdoor market was worth $13.7 billion in 2013, including $1.2 billion in online sales, with the top 10 countries accounting for 86% of retail sales.
1. June 2014 updated
Август 2014
October 2014
Outdoor Market Online: Russia & Europe
2. Hermes Group Facts & Figures
Интернет-магазин уже есть, и было бы неплохо:
Hermes – is the only global service provider positioned closed to customers and provides all services along the supply chain
— Turnover of the Hermes Group в 2013
$2,64 bln
— Suppliers joined Hermes-OTTO International supply chain and it keeps growing
2000
— Employees of Hermes Group worldwide
11 800
— For Hermes Fulfilment due the world’s largest automatic returns warehouse in Haldensleben
The VDI
Innovation Award
2013
— Parcels per year are processed by Hermes in Europe
452mln
Sourcing & Product
Transport Logistics
Full Service E-Commerce
Distribution
— Hermes is a premium sponsor of the German Bundesliga
3. USA
EU
USA
EU
EU
CN
EU USA
GLOBAL E-COMMERCE
CN
DE
CN
CN
EU CN USA
EU
EU
HNT’s Clients
4. Outdoor Industry Total Retail Sales
European outdoor market (incl. Russia) volume $ 13,7 bln (+3% YoY) incl. $ 1,2 bln online sales
Source: European Outdoor Group, Hermes Nextec Russia estimations
5. TOP-10 European Outdoor Market Leaders
13,4%
25,7%
12,2%
6,3%
5,7%
5,6%
5,0%
4,5%
4,1%
3,0%
% of the European total outdoor market, 2013
Source: European Outdoor Group, Hermes Nextec Russia estimations
6. TOP-10 Countries’ Market Contribution
TOP-10 countries provide 86% of the outdoor retail sales in Europe
Source: European Outdoor Group, Hermes Nextec Russia estimations
7. European Outdoor Market Structure (2013)
Apparel
Footwear
Outdoor accessories
Backpacks & luggage
Tents
Climbing equipment
Sleeping bags & mattresses
Source: European Outdoor Group, Hermes Nextec Russia estimations
8. Russia’s Outdoor Market Specifics
•Mushroom & berry pickers, fishermen influence
•Weak position of special outdoor apparel
•Strong position of gumboots
•Strong position of tents
•Practically no climbing
10. 70 mln people
Countryside & Summerhouse Livers, Suburbans
•Products: apparel, footwear, burner stove, lantern, gas heater, air mattress, etc.
•Total audience: 70 mln. At least 9 mln of them are the Internet purchasers.
11. 33 mln people
Hikers, Campers, Fishermen, Hunters
•Products: footwear, tent, sleeping bag, burner stove, inflatable boat, fishing chair, backpack etc.
•Total audience: 33 mln. At least 8 mln of them are the Internet purchasers.
12. 20 mln people
Outdoor Leisure Pleasurers
•Products: footwear, event shelter, chair, lantern, cooling box, air mattress, backpack, etc.
•Total audience: 20 mln. At least 8 mln of them are the Internet purchasers.
13. 1,5 mln people
Outdoor Sportsmen (Extreme)
•Products: apparel, footwear, backpack, sleeping bag, protection equipment etc.
•Total audience: 1,5 mln. At least 1 mln of them are the Internet purchasers.
14. Russia’s Outdoor Market Volume
Russian outdoor market volume $ 1 bln (+7% YoY) incl. $ 60 mln online sales
Source: European Outdoor Group, Hermes Nextec Russia estimations
15. Russia: Most Active E-Shoppers
1.Outdoor extreme sportsmen
2.Young fishermen
3.Hikers
16. Russian Outdoor Online Market Perspectives
Outstripping growth rate of the Russian outdoor online market in 2014 +30% YoY 5-fold market growth through 2013-2020 period up to $ 290 mln
Outdoor online market dynamics forecast, $ mln, Russia, 2013-2020
Source: Nextec Russia estimations
17. Contacts: Oleg Zhukov Head of Marketing Hermes NexTec Russia Oleg.Zhukov@hermesworld.com www.hermesworld.com