Webinar new seo strategies increased vaue of social marketing for b2 b

New SEO strategies
for companies that market to CFOs
Increased value of B2B social marketing
after Penguin update

The purpose of this webinar is to
demonstrate the increased value of social
marketing for B2B companies after recent
Google updates, as well as explore new
social strategies and holistic approach to
content creation and distribution.

Find more on
ProformativeInsights.com

More Backlinks Or Social Content?
The growing need for B2B social marketing couldn’t be clearer;
in an ongoing effort to promote social marketing strategies and
to improve its Search Engine experience, Google has created
the SEO Penguin update.
The essential goal of the Penguin is to minimize and eliminate
loopholes and exploits used by SEO experts to artificially
inflate a website’s page ranking.
Search Engine ranking will now be determined by an improved
algorithm that more than ever assigns value to high quality,
relevant content and rewards pages actively shared on the
social net.
This is just the latest of several initiatives launched by Google
to improve the user experience of its search engine.
3 © 2012 Proformative


Possibly the largest effect of the Penguin update to the SEO
strategies being used is its new treatment of backlinks.
The new policy will now ascribe values to each backlink with
the goal of rewarding what are viewed as good backlinks
while penalizing those that come from low-quality content
pages.
This is intended to root out web spam and SEO
gamesmanship.
Companies now are required to implement more social
content and will be forced to provide quality, original content
with links that are useful to users.


This is good news for businesses and search engine users alike.
Gone are the days when keyword-loading and content-copying are
rewarded with the highest page views.
Going forward, we can expect more relevant and accurate answers
to our queries that will save time and reduce confusion.
Imagine attaining the most up-to-date and relevant answers to your
queries that are not convoluted by paid search ads that distort
search results!
By making social content an essential criterium of page ranking,
Google has fundamentally re-shaped the way companies design
content marketing strategies for their online properties and digital
assets.



Social content marketing has re-written the rules of
communication between a business and its prospects.
Now more than ever, corporate executives are sharing their
experiences through tweets, Linkedin and Facebook groups
and status updates, Proformative’s expert pages and its
B2B Marketplace interactions, Instagram photos; they share
their knowledge on YouTube and Metacafe via Proformative’s
video papers and interviews, and communicate via emails.
Fortunately, the blending of content, SEO and social media
has created a unique opportunity to optimize each customer’s
attention throughout each part of the sales cycle from initial
brand awareness to purchase.


Keyword optimization and social media promotion are
essential aspects of the content-marketing process.
By optimizing and socializing content that is relevant to stages
in the buying cycle, prospects can find solutions through
search and be inspired to share what they’ve found through
social media.
The best sales for any product come from happy customers.
Social content marketing empowers your clients to share their
satisfaction with their peers and generate a word of mouth for
your services.
We observe that Proformative’s B2B Marketplace now has
more active reviewers and review pages.


There is now an easy way that your business could directly
reach hundreds of thousands of corporate executives and add
juice to your social strategies.
Proformative has built an unmatched peer-to-peer
network of over 600,000 corporate finance professionals.
The vast majority of our members are corporate directors,
vice presidents and above.
Among other marketing solutions, we provide a platform for
interactive B2B social marketing that allows each company to
connect with prospects and cultivate relationships with
members that will generate quality leads and result in
increased revenue.



The business value that comes from effective optimized and
socialized content marketing comes in many forms.
To get a clear idea of what that means, it's important to
understand the many advantages of B2B social marketing
across the customer lifecycle:


Advantages of B2B Social Marketing

Brand Development.
Give your brand that personal touch that will attract new
customers.
Effective social content marketing allows you to control your
brand’s message and build trust in your target market.
It also makes it easier for prospects to get acquainted with
your brand and learn what it can offer to them.



Product Differentiation.
The best way to make a lasting impression on any
marketplace is to be unique. Engaging content can help
firms stick out amongst the pack and give your company
a well-defined identity.
By being different, you are able to connect with your
customers more effectively and tell them what sets your
company apart.
By drawing a contrast between your brand and the
competition, prospects are able to buy into your products
and company culture.



Audience Analysis.
Successful marketing and optimization isn’t simply about
persuading customers to choose your product; it is also about
understanding why.
Social content marketing gives you all the tools you need to
track and evaluate your progress.
With up-to-date web analysis of customer trends, you will have
access to conversion percentages, the most successful
keywords and more.



Improved Customer Service.
Informative content allows customers to easily find needed
information about your product.
With the ability to access vital information such as service
policies and FAQs, prospects are able to have an improved
understanding and experience with your product.



Stronger Client Relationships.
By keeping customers and prospects engaged, your company
will get the rapid customer feedback essential to better
serving your client base.
Satisfied customers also will be able to communicate their
positive feelings with their peers through social channels.
This will generate word of mouth that will result in more leads
and increased sales.



There never has been a more effective way to target, inform,
engage and reach potential customers.
Social marketing is not simply about a one-way
communication to prospects; it’s about starting a
conversation via your content.
As a B2B marketer, you need to be sure that your content
and marketing approach is equal to the dynamic Internet
marketing landscape.


Socialize Your Campaigns

Equipped with the proper goals and measurement
approach, a “socialized” framework for content marketing
can help marketers deliver more qualified and motivated
prospects to sales.
That framework begins with better defining customer
segments, while at the same time understanding your
prospects’ pain points and goals.
It means developing a content plan that takes them on a
unique journey that ends with their expectations met and
their needs fulfilled.


Right Content via Right Channels

The value of content marketing goes beyond attracting leads
and sales.
It fosters good will and brand value. It empowers fans to refer
the products and services they like to others.
As you develop and implement your content plan, consider
the holistic impact of content on reaching and engaging your
customers.


Engage With New Audiences On
Proformative.com


Proformative.com


PROFORMATIVE’S SOLUTIONS
for social & thought leadership marketing


Our Audience


Selected Clients


Client List
• 360 Solutions Foley & Lardner Receivables Exchange
Adaptive Planning Frank, Rimerman & Co. Replicon Inc.
Ahead Human Resources, Inc. Frank, Rimerman Consulting Reval
Alight Planning Global Shares SAP
Aline Gorilla Expense SAP America Inc.
Alliance Cost Containment Gorilla Expense is Reefin, LLC. SEI
appfolio Habif, Arogeti & Wynne LLP Silicon Valley Accountants
Aranca Hanson Bridgett Silicon Valley Bank / SVB Financial Group
Ariba, Inc. Hedge Trackers, LLC SOA Projects
Avalara, Inc. Hein & Associates SumTotal Systems, Inc.
Baker Tilly Host Analytics SunGard Availabilty Services
Barney & Barney IBM Business Consulting Services SutiSoft
BI 101 IBM Clarity SVA CPA
Birst IBM Cognos Tagetik North America, LLC
BlackLine Indeed.com Tatum LLC
BNA Software Infor Teknos Associates LLC
BOARD USA Intacct Corporation Teradata
Burr Pilger Mayer Intralinks The Heights
Business Intelligence 101 • Legiant The Melita Group
Callidus Software Inc. Marcum Treasury Dynamics
CapTrust Financial Advisors Marcum LLP Accountants & Advisors Tribridge
Catavolt, Inc. McGladrey Trinet HR Corporation
Cloud Identity Moyo Group TriNet-DWA Media
Comdata myDIALS, Inc. TrinTech
Concur Technologies Nair & Co Two Step Software
Deloitte NetSuite UC Berkeley Extension
Demand Solutions Group Open Systems, Inc. Ultimate Software
DeWinter Associates Optimized Payment Consulting US Bank
DLA Piper Perficient, Inc. Varicent
EchoSign Peterson Sullivan LLP VISA
Epicor Software Corp. Planview VISA / OMD NY
Ernst & Young LLP Platte Valley Bank Weiland Financial
ERP Guru PricewaterhouseCoopers LLP Western Union
Excel4Apps PROPHIX Software Inc. Western Union BSG
Excel4apps Inc PROS Woodruff-Sawyer & Co.
Execustaff HR Ravix Financial, Inc. WorkDay
Explore Consulting Real Asset Management Inc Xactly
FiREapps


PROFORMATIVE’S Advantage


GET IN TOUCH: ProformativeInsights.com

sales@proformative.com
408.400.3993 x 3


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