DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY. CONTENT IS KING. breedandcraft.com

1. WHERE NEXT FOR DIGITAL
ADVERTISING?

2. THIS IS CONTAGIOUS
THIS IS CONTAGIOUS
DIGITAL ADVERTISING IN 2012
AND WHY BRANDS NEED TO
STOP INTERRUPTING AND
BECOME THE
STORY
HE IS CONTAGIOUS

3. VIRAL MARKETING IS DEAD

4. VIRAL MARKETING IS DEAD
VIDEO SEEDING STINKS

5. SO WHAT COMES
SO WHAT COMESNEXT?
NEXT?
VIRAL MARKETING IS DEAD

6. SO WHAT COMES NEXT?
VIRAL MARKETING IS DEAD
WHERE DO WE GO FROM HERE?

7. CONTAGIOUS CONTENT IS
THE FUTURE DEAD
VIRAL MARKETING IS

8. WHAT IS CONTAGIOUS CONTENT?
WHY IS IT SO GREAT?
AND HOW CAN I GET ME SOME?

9. CONTAGIOUS
IT'S NOTHING TO BE AFRAID OF..
THIS IS
con-ta-gious – adj: spreading or
tending to spread from one to
another; infectious

10. THIS IS CONTAGIOUS
HE IS CONTAGIOUS

11. 701,951,926 VIEWS

12. THIS IS
THIS IS CONTAGIOUS
CONTAGIOUS
THIS IS CONTAGIOUS
HE IS CONTAGIOUS

13. 13,763,391 VIEWS

14. THIS IS CONTAGIOUS
THIS IS CONTAGIOUS
THIS ISCONTAGIOUS
HE IS CONTAGIOUS

15. 17,543,893 VIEWS

16. THIS IS CONTAGIOUS
WE SHARE CONTENT WE LIKE

17. You need to create something that actually
has merit, that you would say, "Wow, I want
to share that." And if Cadillac made it for
you, you're sharing something essentially
that Cadillac made and you can get your
brand message across in a very natural,
non-advertising way.
Anthony Batt, Katalyst Media

18. CONTAGIOUS CONTENT IS ALSO
GREAT FOR SEO

19. SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

20. EXHIBIT A
SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

21. SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

22. DON'T MAKE IT ABOUT THE BRAND
SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

23. MAKE IT A
STORY
SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

24. DO SOMETHING THAT MAKES THEM
LOVE YOU
MAKE IT A
STORY
SOSO WHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

25. SO I'VE MADE SOME CONTAGIOUS
CONTENT ARE WE DONE NOW???

26. SOSOWHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

27. LONG
THERE'S STILL A
SOSOWHAT ARE THE RULES OF
WAY TO GO...
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

28. YOU STILL NEED AN
AUDIENCE
SOSOWHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

29. START WITH YOUR BRAND
COMMUNITIES
SOSOWHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

30. START WITH YOUR BRAND
COMMUNITY
BUILD COMMUNITIES
AROUND CONTENT
SOSOWHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

31. WITH THE RIGHT
START WITH YOUR BRAND
COMMUNITY
PEOPLE
SOSOWHAT ARE THE RULES OF
WHAT ARE THE RULES OF
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
CONTENT?
CONTENT?
CONTENT?

32. START WITH YOUR BRAND
COMMUNITY
SOSOWHAT ARETORULES OF
NEXT WE ARE THE RULES OF
WHAT NEED THE
SO WHAT ARE THE RULES OF
CONTAGIOUS
CONTAGIOUS
AMPLIFY
CONTAGIOUS
CONTENT?
CONTENT?
THE CONTENT
CONTENT?

33. WE'RE ALL ABOUT YOUR BRAND
START WITH
ORGANIC
COMMUNITY
SOSOWHAT ARETORULES OF
WHAT ARE THE RULES OF
THE
NEXTSO WHAT ARE THE RULES OF
WE NEED
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
AMPLIFY
CONTENT?
CONTENT?
CONTENT?
THE CONTENT

34. START WITH YOUR BRAND
COMMUNITY

35. SO MY CONTENT IS OUT THERE BUT
HOW DO I KNOW THAT WE'RE ON
THE MONEY?

36. WE PROVIDE THE FOLLOWING AS
START WITH YOUR BRAND
OUTREACH
STANDARD ANALYTICS:
COMMUNITY
TO RELEVANT BLOGS AND SITES
NUMBER OF VIDEO PLAYS PAID VS. ORGANIC VIEWS
SOWHAT ARE THE RULES OF INFO
NUMBER OF SHARES DEMOGRAPHIC
SO WHAT ARE THE RULES OF
NEXTSOPERFORMANCE FACEBOOK LIKESOF
WE NEED TO
CREATIVE WHAT ARE THE RULES
CONTAGIOUS
CONTAGIOUS
CONTAGIOUS
AMPLIFY
SEMTIMENT ANALYSIS FACEOOK REACH
GEOGRAPHIC INFO EFFECTIVE COST PER VIEW
CONTENT?
CONTENT?
AUDIENCE RESPONSE
CONTENT?
VIRAL SPREAD
THE CONTENT
MOBILE TRACKING CAMPAIGN ROI

37. CONTAGIOUS
THIS IS
WE'LL SEND WEEKLY
CONTAGIOUS
THIS IS
SNAPSHOT REPORTS
(LIKE THIS ONE)
AS WELL AS AN
INDEPTH END OF
CAMPAIGN ANALYSIS
DOCUMENT THAT WILL
INCLUDE
CONCLUSIONS AND
CONTAGIOUS
RECOMMENDATIONS
HE IS

38. CONTAGIOUS
THIS IS
WE'LL SEND WEEKLY
CONTAGIOUS
THIS IS
SNAPSHOT REPORTS
(LIKE THIS ONE)
AS WELL AS AN
INDEPTH END OF FOR YOUR TIME
THANK YOU
CAMPAIGN ANALYSIS
DOCUMENT THAT WILL
INCLUDE
CONCLUSIONS AND
CONTAGIOUS
RECOMMENDATIONS
HE IS