1. “L’étoile”
VISUAL MERCHANDISING
By: Patricia Lorente & Olivia Llagostera

2. STORE
Multi brand store
Style
-Elegant, young, vintage look, rock style, cutting edge sense of
style, sophisticated fitted pieces, basics.
Six brands:
- Maje, RVCA x Erin Wasson, Patricia Nicolas (Jewellery), Bird by
Juicy Couture, All Saints, American Vintage
Location
- El Borne

3. BRANDS
RVCA x Erin Wasson Maje Patricia Nicolas
American Vintage Bird by Juicy Couture All Saints

4. PRODUCT
Garments
-Large offer (Total look)
-Skinny jeans, fitted pants, cardigans, leather jackets, t-shirts,
jumpsuits, shoes, sweaters, vests, shirts, leggings, jewellery
Colors
-Black, grey, white, gold, silver, blue, nudes, red, khaki, navy blue.
Prints
- Floral, checks, stripes, animal prints.
Decorations
- Fringe, studs, sequins, images, lace.

6. TARGET
Demographic profile
Age: 18 - 30 years old
Gender: Female
Occupation: Students - part time jobs
Income: Middle-upper income or depend on parents
Hobbies/activities: Fashion, art, design, reading, traveling, music,
movies, books, going out.
Music: The XX, Metric, Coco Rosie, Bat for Lashes
Where do they shop? Maje, Topshop, COS, Vintage shopping,
boutiques in Borne, Zara, H&M.
Shopping drivers: Design, innovation, style.

8. INTERIOR
Measures
- 100m2 store and 50m2 Stock area.
Ambiance
-Cozy, elegant, sophisticated, vintage looking
Decoration
-Black / dark grey painted walls
-Dark wooden floors
-Torn wallpaper
-Black & White pictures, Vinyl, mirrors
Furniture
-Rococo style
-Table, Chairs, sofas

9. INTERIOR
Fitting rooms
- Stainless steel doors, mirror, chair
Music
-Coco Rosie, Metric, Bat for Lashes, The XX
Lighting
-Chandeliers, built in lights in the ceiling
Scent
-Diptyque candles around the shop
Staff
-Nice, friendly and polite
-Wearing clothes from the store
-Aware of the product

11. STORE IMAGE
- Fashion model
- USA
- Internationally known
- Personal style matches our product
- Early adopter
- Followed by many people
DREE HEMINGWAY

12. MERCHANDISING SRATEGY
• Clear look - not too much
•Long table at the entrance
- Vinyl
-Books
-Movies
-Magazines
• Divided in different rooms
- Rack (lateral hanging)
- Table
- Chair
- Light
- Interior mannequins
- Wooden hangers
- Two sizes per garment: S and M

13. MERCHANDISING SRATEGY
Catalogue
- Model (Store image) mixing brands
Shopping bags
-Cotton bags
-Re-usable
• Change of windows display every two
weeks
- Similar theme, just new garments
- 8 changes per season

14. MERCHANDISING SRATEGY
Entrance
American Vintage
Bird
by Juicy Couture
Patricia Nicolas
RVCA
All Saints x Erin Wasson
Maje
Windows
Changing rooms

15. WINDOWS
Mannequins
-Atrezzo mannequins (real
looking)
Look
Hair: Long wavy brown hair,
short bob with fringe.
Make up: Simple make up, dakr
eyes
-Rock style look, rebellious, fun,
sexy and strong
Decoration
-Background torn wall paper,
chairs and the mannequins.

16. ACTIONS (communication)
Magazine
-Fashion, art, design (i-D, Architectural Digest, Vogue)
Internet
- Facebook, Twitter, other blogs
Blog
- Lifestyle blog
- Music events, movies, places to go.
Website
- New arrivals, trends, brand and product information
- Online buying.

17. Thank You!!