Olivier Lemée founded FitMove to provide personalized fitness coaching programs through mobile apps to address the high dropout rates from fitness clubs. Their solution involves customized workout programs, progress tracking, and virtual coaching to support clients anywhere. They have grown to over 11,000 paying customers completing over 90,000 workouts, with annual revenue of $1.8 million and 88% margins.

1. Personal fitness coaching
anytime, anywhere
Olivier Lemée, founder

2. Attractive pricing
Real coaching
VALUESMISSION
Support people
to stay fit
Customized programs
Fun mobile apps

3. THE PROBLEM
83% of Fitness Club members drop after 6 weeks
People find themselves alone in front of intimidating equipments
They fear hurting themselves by performing inappropriate exercises
They lack visibility on actual progress and lose confidence
Personal coaching is too expensive
$300 billion per year of total economic cost
for overweight and obesity in US and Canada

4. OUR SOLUTION
Find program
Improve progress
Push workouts
Store
Perform exercises
Analyze difficulties

5. The market
USA members of fitness clubs 29.9 M
Deserters per year x 83%
QUICKLYADDRESSABLE 24.8 M
ANNUALBUYINGPOWER $17 B

6. Our economic model
Practicer
Google
Play
iTunes
store
Buyers
Distribution
Revenues
$9.90 per
workout
$19.90 per
meeting
Retail
Fitness
club

7. OUR RUN : some key figures
Direct sales Bootstrap Year 1 Year 2 Year 3 Year 4 Year 5
Customers 0 11,360 33,712 72,256 218,784 437,792
Workouts 0 92,160 304,128 628,992 1,900,800 3,893,760
REVENUE 0 $1,8M $4,9M $10,5M $32,8M $68,5M
PROFIT -$0,5M -$1M -$0,9M $0,3M $5,9M $25,7M

8. Traction
• 11,360 paying customers
• $1,8M annual revenue run rate
• 88% margins
• PT enrollment growing 200% per year
• Revenue growing 21% per month
• 92,000 workouts supported

9. Our key differentiators
Meeting in person every 2 months
Real coach set tailored objectives
Unbeatable pricing
Risk factors diagnostic managed by coach for each customer
Full visibility for the customers on their progress

10. Advisors
Coaches networkEngineering Team
Management Team
Our team
Founder CEO
+ Marketing
VP TBH
Operations
manager
France
leader
Java architects
Nemesis
Scripto San Diego
leader
+ 4 developers TBH + coaches TBH

11. The story
1rst FitBoard version
04/11
1rst partnership
with POLAR 08/11
FitMove Store
02/12
100 coaches use
FitBoard 09/12
1rst FitBoard
Player demo
version 10/12
Silicon Valley
1rst trip 05/13

12. Financing
Tour 1 BOOTSTRAP$513,000
• Minimum infrastructure
• 4 junior developers
• Social network advertising
• Company create
Tour 2
YEAR 1
• Infrastructure complement
• Human resources (PT)
• Advert, IHRSA, clubs stands
• More human resources
• More clubs stands
• Senior developers, more PT
• Develop coaches network advert
$1,88M
YEAR 2
YEAR 3
YEAR 4
• Accessories integration
• Bigger coaches network
• More offers and customers
PROFITABLE

13. It's time to have the fit anytime, anywhere
CONTACT US
olivier@fitmove.fr
www.fitboard.fr
www.fitboard-player.com
www.facebook.com/fitboard.player
www.facebook.com/fitmove
Thank you
Business Plan
http://gust.com/c/fitmove