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5 Questions To Ask About Your Games Business  Kai Kuikkaniemi GAS final seminar 100302
5 Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service thinking? ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. How can you sustain your player relationship?
Long term and evolving customer relationship ,[object Object],[object Object],[object Object],[object Object]
Best strategy for developing sustainable player relationship? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Are you a project organization?
Game development is project ,[object Object],[object Object],[object Object]
Most significant non-project related activity around your game? ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. What is the outcome  of playing your game?
About outcomes ,[object Object],[object Object],[object Object],[object Object]
What is the most potential outcome of your game? ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. How is your game found  from the media cloud?
[object Object],[object Object],[object Object],[object Object]
Best strategy for making your game visible in the media cloud? ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. What is the link between  your game and real world?
Link between real world and games ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the best way to link  your game and the real world?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is your game?
Game is a mess ,[object Object],[object Object]
What is your game primarily? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The other questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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5 Questions To Ask About Your Games Business

  • 1. 5 Questions To Ask About Your Games Business Kai Kuikkaniemi GAS final seminar 100302
  • 2.
  • 3.
  • 4. 1. How can you sustain your player relationship?
  • 5.
  • 6.
  • 7. 2. Are you a project organization?
  • 8.
  • 9.
  • 10. 3. What is the outcome of playing your game?
  • 11.
  • 12.
  • 13. 4. How is your game found from the media cloud?
  • 14.
  • 15.
  • 16. 5. What is the link between your game and real world?
  • 17.
  • 18.
  • 19. What is your game?
  • 20.
  • 21.
  • 22.

Editor's Notes

  1. Biggest game titles are either persistent worlds, subscription based or expand over several extensions. Service thinking is a megatrend
  2. Games developers approach their business as a project business Organizing based on processes and projects is significantly different approach
  3. Nintendo has succeeded to position relatively simple games as functional (Wii Fit, Sports, Brain Training) and expand their market demographics significantly. Utility gaming is significantly trend: training, simulation, edugaming, exergaming, business games.
  4. Music distribution has been revolutionized (Spotify, iTunes, Pandora, Last.fm, Pandora). Movie business is following the trend. Many sources estimate that majority of games sales in future will be DLC. When and how is still relatively open question. Marketing in media cloud is significantly different process than marketing boxed products. How do you make yourself visible among hundreds and thousands of titles?
  5. What is virtual and what is real? This separation is insignificant. TV-games have been successfully positioned as a games in real world, digital games in various Pervasive gaming is emerging topic. Foursquare is actually popular already in US.
  6. Ian Bogost keynote in Digra (game is a mess) inspired me to explore ontology around the games. Defining phrase game is hard. Defining a game is easier, or is it?