Goviral distributes branded video content to advertisers on a pay-per-performance basis, guaranteeing audience and user initiated video plays. It has over 85 employees globally and reaches over 350 million unique users per month through distribution partnerships. Goviral uses proprietary analytics and distribution technology to deliver over 30 million targeted video views across over 20,000 campaigns each month for advertisers across 24 industry verticals.

1. Goviral distributes branded video content,
Guaranteeing audience and user initiated video plays
For advertisers on a pay-for-performance basis

2. About goviral
Company Info: Founded 2005, 85+ Employees
Offices in London, NYC, Madrid, Munich, Paris, Stockholm &
Copenhagen
Global reach - Distribution in 90 countries
AOL since feb -11
Network Info: 20,000+ campaigns conducted
18,000+ active paid publishers
24 verticals
Transactions: 30+ million targeted views monthly
Engage over 1+ million consumers every day
350+ million unique users
Technology: Proprietary analytics, distribution and player technology

3. Goviral distribution
In short
BRANDED CONTENT GOVIRAL NETWORK DISTRIBUTION PARTNERS
0:30 – 10:00min video 24 vertical categories +365mil UU per month
Single/multiple assets +26.000 paid publishers +30mil target views delivered
Customized skin & end screen
PREPARATION NETWORK PUBLISHERS
 Compression of video  Upload of video to goviral network  Bespoke recruitment
 Creation of different formats  Selection of relevant categories  Receive embed codes
 Embedding of tracking  Application of price per view  Implement on site
 Selection of player  Release for distribution  Tracking and reporting
(standard, branded or  Uploading to all relevant video
interactive) destinations

4. Viral is dead…
- Content distribution is born

5. The opportunity
FROM DRIVE TO SITE…
Traditional banner
advertising fail to engage the
audience and is ineffective
as a brand medium
…TO CONTENT DISTRIBUTION
Distributing audiovisual content
to where users already spend
their time on the internet
increases engagement and build
brands

6. Content USP’s
Content Pre-Roll Overlay Banner
Format Pull Push Push Push
Activation Click Autoplay Autoplay Autoplay
Duration 30s+ 30s max 15s max 30s max

7. Editorial placements

8. Commercial placements
GO TO WEBSITE 

9. How we distribute “socially”
The social distribution mechanics
1. Player is uploaded to 2. Video content is distributed 3. Video content is posted by
Facebook. to contextual publishers. publishers on fan pages.
Video
4. Content is viewed by engaged 5. User can like, share and message
followers. the content to friends.

10. Interactive Overlay
Create a bespoke interactive overlay in order to engage viewers and drive them to clients owned
media.
Click here to win a chance to
go on board!
To create stand-out in the online environments we recommend creating an interactive overlay to drive
users to continue interacting with the brand.
The goviral overlay can:
- Change the call to action displayed at each port or at specific dates, as desired.
- Drive to website or facebook page, depending on the set KPIs.
- Support competitions and optimise ways to engage with viewers

11. Customised End Screens
Live Discovery example:
http://5x5m.com/lp/11507/lead.html
Customised end screens open up more available content to the viewer. By placing a video carousel at the end of the
content, viewers are able to scroll through other videos and select what they would like to watch. The screen can
include a description of the content as each piece is highlighted, as well as individual ratings.
Video playlists can be customised or re-skinned for B&O. The playlist after each video can contain other additional
content pieces.

12. Summary
Brandedcontent distribution online
goviral player
Client Videos With tools for social sharing & goviral publisher network
commenting Blogs& websites in the long tail
• Click-to-play video views – user engagement!
• Minimum guaranteed number of views – performance based branding!
• Distribute long form content (+0:30min) – the content is the destination!
• High CTR – 3-5% in average
• Post view engagement – view after options, social sharing, comments
• Market leading analytics platform – accountability and transparency!
…….build buzz and earn free media

13. • Adidas • Playstation •Skandia
• Nike • Nintendo •Riksgälden
• Reebok • Xbox •Nordnet
• Activision •Länsförsäkringar
•Telenor •Ikano
•Comviq • Samsung
•Bredbandsbolaget • HP • McDonalds
One year in Sweden
•Asus •Folkoperan
• FOX • Nokia
• MTV - some of our clients
• LG • Gillette
• Disney • Diesel
• Lego • MINI •Brothers
• Peugeot • L’Oreal
• Bestseller
•Stimorol
•Betsson • Scan
•HIV-rådet •Libero
• IKEA

14. •Adidas • Playstation •Telenor
•Nike • Nintendo •Comviq
•Reebok • Xbox •Bredbandsbolaget
• Activision • McDonalds
•Skandia
•Riksgälden • FOX •Folkoperan
•Nordnet • MTV
•Länsförsäkringar • Disney • Gillette
•Ikano • Lego • Diesel
•Brothers
•Mutti • Samsung • L’Oreal
• Santa Maria • HP • Bestseller
• Scan •Asus
• Nokia •VW
•Stimorol •LG • MINI
•Adressändring • Peugeot
•HIV-rådet •Libero
• IKEA

15. CADBURY ‘CHOCOLATE CHARMER’
Campaign: Chocolate Charmer
(First cross-media FMCG)
Launch Date: 9th April 2010
End Date: 3rd June 2010
Distribution: TV, cinema,
video-on-demand and online
Panel:Media Efficiency Panel, a
joint initiative between GfK NOP
and Kantar Worldpanel that was
seed-funded by Google.
7,500 households

16. TV vs ONLINE results
TV ONLINE
TV plan was aimed to an older audience Online was used to complement the TV plan and
target a younger audience.
46% of younger consumers saw the ad on
TV. 48% of younger consumers saw the ad online.
TV reached a bigger audience but delivered Online delivered two-thirds of the sales driven by
60p of short-term sales for every £1 spent advertising in this group.
Majority of people – nearly two out of three –
who saw the ads online did not see them on TV.
19% additional reach for the campaign.
7% of the budget.
Online exposure delivered more
than £2 of short-term sales for every £1 spent

17. Adressändring - Gungan
Case - online prelaunch
May-June 2011

19. Campaign Placements

20. Main KPI’s
Metrics KPIs Current results*
Campaign Period 2nd of May – 17th of June 2nd of May – 17th of June
Targeted views 126,315 (100%) 149,482 (118%)
Total views incl. spill-over 126,315 (100%) 158,573 (125%)
Referrers 1,000 1,425
View through rate 35% 79%
Average view time
45% 86.67% (26,2 sec)
(video length of 30,2 sec)
Total view time 500 hours 860.54 hours
Click through rate 4% 7.57% (10,401 clicks)
Cost per view 1,85 SEK 1,50 SEK
Above target On target Below target
*The currentresults shows the results from bothrounds (part 1&2) of the campaign.

21. Free Media Value
Free targeted media value:Campaign value* 276 541,70 SEK
Campaign price - 230 000,00 SEK
Free media value 46 541,70 SEK
Spill-over media value: Spill-over views 9,091views
Cost per view 1,85 SEK
Spill-over value 16 818,35 SEK
*149,482 (delivered target views) x 1,85 (original Cost per view)

22. VALUECHAIN - 300,000 SEK
The impressions have been
served for free to deliver
the guaranteed user
initiated clicks.
AWARENESS 7,500,000 IMPRESSIONS Free media value from all
impressions served :
300,000 SEK @ 40 CPM
GUARENTEED VIEWS 166,666 VIEWS
ORGANIC VIEWS + 5-40%
INITIAL CPV: 1,8 SEK
ACTION 4000-10,000 CLICKS
ACTUAL CPV:
AVERAGE CLICK 1,3 - 1,7 SEK
THOUGH RATE 2-
5%
Client Website

23. Olof Lindblom
Account Director Sweden
olof.lindblom@goviral.com
+46 (0) 761 742 825