A lesson on how to conduct Stakeholder Management for a project in any industry. Project stakeholders are extremely important to project success. Knowing how to adequately management their expectations and influence on the project is very essential for the project manager.

1. LESSON 8: PROJECT
STAKEHOLDER MANAGEMENT
10/23/2013
www.atcpm.com
1

2. Poser
Can you satisfy all the stakeholders that you have on
your project? How important are the project
stakeholders to your project? What do you do with
Project Stakeholders?
10/23/2013
www.atcpm.com
2

3. PROJECT STAKEHOLDER
MANAGEMENT
Project Stakeholder Management includes the
processes required to identify the people, group or
organization that could impact or be impacted by
the project, to analyze stakeholders expectations
and their impact on the project, and to develop
appropriate management strategies for effectively
engaging stakeholders in project decisions and
execution.
10/23/2013
www.atcpm.com
3

4. Project Stakeholder Management
Stakeholder management also focuses on continuous
communication with stakeholders to understand their needs
and expectations, addressing issues as they occur, managing
conflicting interests and fostering appropriate stakeholder
engagement in project decision and activities. Stakeholder
satisfaction should be managed as a key objective. It includes:
•
•
•
•
Identify stakeholders
Plan Stakeholder Management
Manage stakeholders Engagement
Control Stakeholder Engagement
10/23/2013
www.atcpm.com
4

5. Stakeholder Management
Process
Project Management Process Group
Identify Stakeholders
Initiating
Plan Stakeholder
Management
Planning
Manage Stakeholder
Engagement
Executing
Control Stakeholder
Engagement
Monitoring and Controlling
10/23/2013
www.atcpm.com
5

6. IDENTIFY STAKEHOLDERS
The process of identifying all the people, groups or
organizations that could impact or be impacted by a
decision, activity, or outcome of the project,
analyzing and documenting relevant information
regarding
their
interests,
involvement,
interdependencies, influence and potential impact
on project success.
Key Benefit: It allows the project manager to
identify the appropriate focus for each stakeholder
or group of stakeholders.
10/23/2013
www.atcpm.com
6

7. Identify Stakeholders
INPUT
Project charter, Procurement documents,
Enterprise environmental Factors,
Organizational process assets
TECHNIQUES
Stakeholder analysis, Expert judgment,
Meetings
OUTPUT
Stakeholder register,
10/23/2013
www.atcpm.com
7

8. STAKEHOLDERS ANALYSIS MATRIX
STAKEHOLDER
INTEREST
ASSESSMENT
OF IMPACT
STRATEGY
Joe Fleming
(Project Sponsor)
Project overall
objective and
project earnings.
High – can easily
influence the
project.
Weekly
performance
report indicating
project status.
NUC (Regulatory
body)
Project activities
and deliverables
High – can easily
influence the
project.
Regular updates of
project activities as
it is done within
the confines of
NUC regulations.
STAKEHOLDER ANALYSIS MATRIX
10/23/2013
www.atcpm.com
8

9. Stakeholder Analysis
Stakeholder analysis is a technique used to gather whose
interest should be taken into account throughout the
project.
It follows the step described below:
1. Identify all potential (key) project stakeholders and
relevant information about them e.g roles, department
expectations, knowledge level
2. Analyze the potential impact or support each stakeholder
could generate e.g power/interest grid
3. Assess how key stakeholders are likely to react or respond
in various situations in order to plan how to influence
them or to enhance their support and mitigate potential
negative impacts.
10/23/2013
www.atcpm.com
9

10. Stakeholder Analysis – Interest
Power Grid
10/23/2013
www.atcpm.com
10

11. Plan Stakeholder Management
The
process
of
developing
appropriate
management strategies to effectively engage
stakeholders throughout the project life cycle,
based on the analysis of their needs, interest, and
potential impact on project success.
key Benefit: It provides a clear, actionable plan to
interact with project stakeholders to support
Project’s interest.
10/23/2013
www.atcpm.com
11

12. Plan Stakeholder Management
INPUT
Project Management Plan, Stakeholder register,
Enterprise environmental Factors, Organizational
process assets
TECHNIQUE
Expert Judgement, Meetings, Analytical
techniques
OUTPUT
Stakeholder
management plan, Project document updates
10/23/2013
www.atcpm.com
12

13. Plan Stakeholder Management Tools
• Analytical Techniques
The current engagement level of all stakeholders
needs to be compared to the planned engagement
levels required for Project success. Stakeholder
engagement throughout the life cycle of the project
is critical to project success
Engagement level of stakeholders can be classified as
follows:
10/23/2013
www.atcpm.com
13

14. Plan Stakeholder Management Tools
• Unaware: unaware of project and potential
impacts
• Resistant: Aware of project and potential impacts
and resistant to change
• Neutral: Aware of project yet neither supportive
nor resistant
• Supportive: Aware of Project and potential impacts
and supportive to change
• Leading: Aware of Project and potential impact
and actively engaged in ensuring the project is a
success.
10/23/2013
www.atcpm.com
14

15. Manage Stakeholder Engagement
This is the process of communicating and working
with
stakeholders
to
meet
their
needs/expectations, address issues as they occur
and foster appropriate stakeholder engagement in
project activities throughout the project life cycle.
Key Benefit: It allows the project the project
manager to increase support and minimize
resistance
from
stakeholders,
significantly
increasing the chances to achieve project success.
10/23/2013
www.atcpm.com
15

16. Manage Stakeholder Engagement
INPUT
Stakeholder management plan, Communication
management plan, Change log, Organizational process
assets
O44
TECHNIQUE
Communication methods, Interpersonal skills,
Management skills O45
OUTPUT
Issue log, Change requests, Project Management plan
updates, Project documents updates, Organizational
process assets updates
10/23/2013
www.atcpm.com
16

17. Slide 16
O44
The project manager applies interpersonal skills to manage stakeholders' expectations. For example
- Building trust
- Resolving conflict
-Active listening
-Overcoming resistance to change
Olorunleke, 2/4/2013
O45
The project manager applies management skills to coordinate and harmonize the group toward accomplishing the project objectives.
For example:
-Facilitate consensus toward project deliverables
-Influence people to support the project
-Negotiate arguements to satisfy the project needs
-Modify organizational behaviour to accept the project outcomes
Olorunleke, 2/4/2013

18. Control Stakeholder Engagement
This is the process of monitoring overall project
stakeholder relationships and adjusting strategies
and plans for engaging stakeholders.
Key Benefit: It will maintain or increase the
efficiency and effectiveness of stakeholder
engagement activities as the project evolves and it
environment changes.
10/23/2013
www.atcpm.com
17

19. Control Stakeholder Engagement
INPUT
Project management plan, Issue log, Work performance data,
Project documents
TECHNIQUE
Information management systems, Expert
judgement, Meetings
OUTPUT
Work performance information, Organizational process assets
updates, Change requests, Project management plan
Updates, Project document updates
10/23/2013
www.atcpm.com
18

20. End of Presentation
Thank you for listening
10/23/2013
www.atcpm.com
19