UFW is an Egyptian brand launched in 2010 that specializes in men's and women's casual wear and fashionable accessories. It uses high quality materials like cotton and fabrics. The brand represents youth through its designs and sells products in Egypt and worldwide. UFW uses social networks effectively as a marketing and distribution channel to its target demographics. Since launching, it has expanded production and distribution across Egypt and worldwide through online stores. It has also exhibited at various events and locations in Egypt and the Middle East and has organized and sponsored comedy and music events to promote the brand.

2. UFW in lines
• The Start
– The ideology behind Ultimate Fashion Wear is
representing youth through our designs
– UFW is an Egyptian brand launched in 2010
specialized in Men’s/ Women’s casual wear,
eclectic and fashionable accessories. Using
the finest materials, cotton and fabrics
– Selling in Egypt and worldwide

3. UFW in lines
• Social Networks
• UFW uses social networks as they have
proved to be one of the most effective
marketing and distribution channels to our
targeted market segments

4. UFW in lines
• Customer Demographics
• Statistics are obtained from Facebook, mismatching numbers are due to users choosing not to
declare their gender

5. UFW in lines
• Growth
– Production Levels
– Distribution Regions

6. Business Progression

7. Business Progression

8. Distribution Regions
2010 Cairo and Giza

9. Distribution Regions
2011 All over Egypt

10. Distribution Regions
2011 Worldwide distribution
through online stores

11. Outlets
• Online Stores
• Retail Stores
• Exhibitions

12. Online Stores

13. Retail Stores

17. Exhibitions
Heliopolis Sporting Club (HSC) 2011

18. Hamra Street Festival - Beirut 2011

19. Maadi Carnival – Cairo 2011

20. American University in Cairo (AUC) Welcome Party 2011

21. Mazeej Festive Bazaar – Cairo 2011

22. Press

23. Press

24. Press

25. Sponsored And Organized Events
By UFW
Al-Hezb El Comedy Stand Up Show

26. The Jordanian singer Macadi
Nahhas live in Cairo 2012 by
UFW

29. Spring/Summer 2011

41. Spring / Summer 2012

55. Fall / Winter 2012