Omnie Solutions (I) Pvt. Ltd. helps Golf Genie - An Atlanta based golf pocket guide provider to get right customers through search engine optimization. With the help of our search engine optimization their brand image enhances and they scored more traffic from the search engines. Golf Genie SEO case study explain you everything in detail.

1. An ‘ACE shot’ for heavy web Traffic @ GolfHelpTips.com
Omnie Solutions (I) Pvt. Ltd.

2. Past Scenario / Overview
 GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide
provider that provides easy-to-absorb golf instruction, tips, practice drills
and routines to accelerate development and rapidly lower golf score for
novice and veteran golfers.
 The company experienced a poor online presence that was damaging the
brand GOLF GENIE™
 The company experienced a dull look and feel of the website that
resulted in lacked appeal from golfers and golf beginners.

3. Background of Golfhelptips.com
 GolfHelpTips.com was a 9 months old online store for Golf Pocket
Guide book (GOLF GENIE™).
 The website was built on the CMS – Volusion.
 There were very few pages on the website.
 The website was neither search engines friendly nor optimized.

4. Objectives of Golfhelptips.com
 The primary objective of Golfhelptips.com was to reach out to the
right audience through search engines with minimum budget.
 Options that GOLF GENIE™ chose
 Search Engine Optimization
 Paid Advertising on Search Engines.
 GOLF GENIE™ chose search engine optimization rather than paid to
get better results with limited budget. They wanted to
 Get more traffic from search engines
 Create more brand awareness
 Longer lasting rank and traffic

5. Challenges
 Average understanding of the CMS in  Same Title and <Meta> tags were used
which site was developed. on all web pages.
 Minimal technical support from the  Number of issues with the indexed
client end. pages that hindered effective search
 Domain issues, since Golfhelptips.com engine crawling . The issues were like:
was running on three different domains.  Page duplicity
 Issues in placing the assigned  No interlinking on the web pages
keywords, since the site structure, URL  Very low Link popularity
naming , navigation were very poor.  No use of ALT and Heading tags
 Issues in fixing keyword prominence,  Unwanted codes on web pages
keyword density and other on page  Deep link ratio was zero
factors; since only images were used to
describe each and every aspect of the
product.

6. Strategy & Initiatives
To resolve issues faced by Golfhelptips.com,
Omnie took the below initiatives:
 Deep understanding of the Content Management
System
 Directly worked with the hosting provider, in order
to get the domain and mirror site issues resolved
 Restructured the entire website to make it user and
search engine friendly
 Fixed the content duplicity issues
 Worked with copy writing team, to get the content
requirement fulfilled
 Used best strategy (On-Page and Off-Page) for
increasing page relevancy and link popularity

7. Results
 An appealing , users and search engines friendly website was designed.
 The visibility of GOLF GENIE™ was achieved in a short span of time.
 Website traffic increased .
 Sales of GOLF GENIE™ pocket guide and mobile apps increases

8. Keywords Ranking Status
Keywords Rank on Google as on May 2011 Rank on Google as on January 2012
Golf Pocket Guide 1 1
Golf Practice Routines 1 1
Pocket Golf Tips 1 1,2
On course golf tips 4 5
Golf swing fault 5 6
Consistent golf 6 5
Golf guides 6 2 The project was completed in
Uphill Golf Shots 6 1
May 2011, but results still
Cure Pull Shot 7 5
Golf Books for Beginners 7 7
records!
Golf Full Swing 7 7
Golf Pull Shot 7 6
Putting Basics 7 9
Golf Hook 9 5
Golf Slice 9 10
How to Practice Golf 9 7
Pocket Caddy 9 Nil
Fix my Slice 10 9
Improved Rankings with Search Engines

10. About Omnie Solutions
 Omnie Solutions is IT Services & Solutions company providing
enterprise solutions & services since 2002
 200++ employees
 Having 50++ Clients Worldwide
 Microsoft Gold Partner (Software Development)
 Oracle Gold Partner
 IBM WebSphere Implementation Partner

11. Our Presence
USA | UK | Europe | Malaysia | Sweden | Canada | Czech Republic | India | Japan | China |

12. Service & Solutions Offerings
 Services Offering  Solutions Offering
 Enterprise Web Application  E – Commerce
 Resource Augmentation  Digital Asset Management
 Mobile Applications  Content Management Systems
 Application Development  Document Management
 Migration & Re-engineering  Event & Exhibition Management
 Interactive Marketing
 Quality Assessment

13. Technologies
Application Development Proficiency on various
technologies
 Microsoft - .Net 4.0 framework, SharePoint
2010, Biztalk, Commerce Server
 Siebel CRM Enterprise Suite
 IBM WebSphere Portal Server Solutions
 JAVA Spring & Hibernate
 Database (MYSQL, Oracle, MSSQL, SQL
Server)
 Mobile Platform (iPhone, Blackberry &
Android)
 Web Application Development (PHP,
ASP.net, JAVA, XML, AJAX, VB, Cold
Fusion, PowerBuilder, HTML)

14. Thank You !
For more details contact us:
OmniendSolutions (I) Pvt. Ltd.
D-108 2 Floor, Sector 2, Noida-201301
Tel : +91-120-2442591-4
Fax : +91-120-2442590
Or write us at info@omniesolutions.com
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