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BRANDING THE OCTAGON AN INSIDE LOOK AT BRANDING & THE ULTIMATE FIGHTING CHAMPIONSHIP PRESENTED BY Kristi Ammirati, Joe Avram, Fred Hergenraeder, Orlando Murrell, Rob Simnick
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Leadership Brand Leadership Matrix Market Share Share Growth - + High Low ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Branding
Evaluating A Brand ,[object Object],[object Object],[object Object],[object Object]
Evaluating A Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UFC
History: Planting The Seed ,[object Object],[object Object],[object Object],[object Object]
Controversy ,[object Object],[object Object],[object Object]
History: Planting The Seed ,[object Object]
Fighting To Keep It Alive
Let the Branding Begin:  Building the Most Valuable Asset ,[object Object]
Staying on Top:  The UFC’s Strategy and our Teams Insight ,[object Object],[object Object],[object Object]
Strengthening the Brand   ,[object Object],[object Object],[object Object]
Conclusion
Branding The Octagon

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