A tour of Google and more in detail: the way it treats customers and their information

1. A tour of the company and how it
treats customers and their
information

2. Ewout Wolff,
Owner
OneDayCompany
Interim
management
& Internet
marketing
advice
since 1995
Creating and
realising
new (internet)
concepts

4. Campus

5. meeting space

6. Clean Desk

7. Commute
tekst

8. Catering

9. ?

10. April 1st-tradition

11. First site design?

12. 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009

13. Just the beginning

14. “Most
Valuable Brand
in 2009”
(Millward Brown)

15. Search engine
company ?
Software company ?
Internet company?

16. Google annual report, 2008
“Advertising made up 99%
of our revenues ”

17. http://www.google.com/corporate/tenthings.html
Great just isnʼt good enough.
Focus on the user and all else will follow.
Itʼs best to do one thing really, really wel
Fast is better than slow.
Democracy on the web works.
You donʼt need to be at your desk to need an answer.
You can make money without doing evil.
Thereʼs always more information out there.
The need for information crosses all borders.
You can be serious without a suit
Our Philosophy : Ten things we know to be true:

18. Googleʼs informal philosophy:

19. “Good”
Open
For consumers
Pull
Free
Innovator
For the internet
Free to go
(Monopolist?)
“Evil”
Closed
For companies
Push
Paid
Imitator
Doubt about the internet
Locked in
Monopolist

20. “Our early marketing efforts
focused on feeding this word-of-
mouth momentum and used
public relations efforts to
accelerate it.” (Annual report 2008)
Google Marketing :

21. Customer interaction,
wherever on the Web

22. 1-10-2009
(from this date onwards, email spam is illegal in Holland
and callcenters must actively offer a “donʼt-call-me”-registry to customers)

23. A hint from
your customers
and the Law :
Stop pushing
your message

24. Seduce your
customer to interact,
or else..

25. (they will close your access even more)

26. Dangers of Google

30. Schmidt is 53, (www.intellius.com )
is Googleʼs CEO, (www.google.com)
is worth $6,6 billion, (www.forbes.com )
married to Wendy, (www.almanacnews.com )
they live in Atherton, (www.fundraise.org)
where they organised a fundraiser
for Al Gore (www.cnn.com )
and Eric is an avid pilot (www.computerhistory.org).
...combined with
Googled data

35. Despite critical followers,
Google is still trusted.
Enough reason to imitate
their treatment of
customers and their
information?

36. Get their
Engage in
Keep their

37. Ewout Wolff,
ewout@onedaycompany.nl
www.onedaycompany.nl
Thank you for your attention

38. Used sources
Dullhunk : http://www.flickr.com/photos/14829735@N00/3389581452
www.wordle.net
logiciels.zorgloob.com/liste.php
Toby Yu : www.flickr.com/photos/yuyang226/2113530441/
Millward Brown
www.lhump.nl
20th Century Fox
Parade Publications
blogs.courant.com/bob_englehart/