Here is an example of the types of content you want to include in your editorial guidelines.

1.
oneforty
Editorial
Guidelines
Welcome
to
our
blogging
team!
We
are
thrilled
to
have
you.
Our
standards
are
high,
but
that’s
likely
why
you’re
interested
in
participating
and
we
are
thrilled
to
have
you.
oneforty’s
blog
is
not
only
an
up
and
coming
social
media
resource
for
PR,
marketing
and
community
management
professionals,
but
it
also
is
an
inbound
marketing
tool
for
our
business.
This
affects
our
strategy
a
little
bit.
Luckily,
said
business
is
the
social
media
candy
store:
we’re
the
web’s
most
extensive
directory
of
social
media
tools
and
we
have
a
highly
engaged
and
enthusiastic
community
of
people
interacting
on
the
website
and
in
the
blog
comments.
It’s
a
very
fun
business
to
be
a
part
of.
Here
is
some
helpful
information
and
important
guidelines
required
for
every
article
submitted
to
oneforty’s
blog:
1. Original
work
–
oneforty
strives
to
create
original
content
for
its
community
does
not
republish
old
content.
You
may
repost
a
portion
of
your
oneforty
post
to
a
personal
blog
with
a
link
back
to
the
rest
of
the
post
on
oneforty’s
blog
one
day
after
your
blog
post
is
published
on
oneforty.
2. Audience
–
our
audience
includes
marketers,
PR
professionals,
social
media
and
community
managers,
small
businesses
owners
and
entrepreneurs.
They
want
to
hear
about
latest
tools,
social
media
news
as
well
as
tactics
on
how
to
implement
strategy.
3. Types
of
content
- How
to’s
[Ex:
How
to:
Boost
Your
Google
Rank
With
Twitter
http://bit.ly/eubh0E
]
- Tool
roundups
[
15
Essential
Social
Media
Tools
for
PR
Agencies
http://bit.ly/f6CPpX
]
- Case
studies
[Ex:
How
Boloco
Uses
Social
Media
for
Success
http://bit.ly/eAmXZi]
- Product
reviews
[Ex:
Argyle,
Social
Media
Management
for
Business
http://bit.ly/gZLfID]
4. Formatting
- Use
short
sentences
- 500-­‐1300
words
- Use
subheads
–
break
up
your
sections
with
bolded
subheads
and
H2 text to
make
it
easier
for
our
audience
to
read
- Capitalization:
Use
these
capitalization
formats:
oneforty,
Toolkits,
Tweet,
retweet
- Links:
§ Cross
reference
at
least
one
oneforty
blog
per
article
to
help
our
readers
dig
deeper.
§ When
you
refer
to
a
tool,
link
to
its
oneforty
item
page
[ex:
http://oneforty.com/item/hootsuite
]
§ Link
to
one
Toolkit
per
article
[the
word
“conferences”
can
be
linked
to
the
this
Toolkit:
http://oneforty.com/alizasherman/11-­‐handy-­‐apps-­‐for-­‐
conferences
]
a. Multimedia
in
blog
posts:
Here
is
a
good
example
of
how
to
use
photos
and
videos
in
a
blog
post:
http://bit.ly/hkqwUk

2. - Pictures
and
Screenshots:
Include
at
least
three
per
article.
Link
screenshots
of
Toolkits
(required
for
“tool
roundup”
style
posts)
back
to
the
Toolkit
on
oneforty.com.
Make
sure
picture
fits
in
the
blog
post
in
Wordpress.
Find
images
on
Shutterstock.com
or
search.creativecommons.org
on
the
Flickr
tab.
- Video:
Use
how-­‐to
and
demo
videos
in
your
blog
posts
to
enhance
the
audience’s
understanding
of
the
tools.
[Ex:
http://bit.ly/hkqwUk
]
b. Headlines:
Having
a
good
headline
is
KEY:
It
really
helps
“sell”
your
post
to
our
audience
and
drive
traffic.
Some
ideas
for
headlines:
- How
to:
______
- Why
you
should
_____
- Lists
(7
tools,
6
ways,
5
tips,
4
things,
3
mistakes,
5
benefits)
+
A
sense
of
urgency
(you
don't
know,
you
haven't
tried
yet,
you
may
have
missed,
to
try
today,
you
need
to
ask,
you
should
do)
- Adjectives:
New,
Essential,
Hot,
Must-­‐Have,
Great,
Helpful,
Simple,
Easy,
Free
- Negative
headlines
seem
to
work
so
long
as
there's
a
call
to
action...
like
"common
____
mistakes
and
ways
to
fix
them."
I
just
think
people
like
actionable
takeaways
from
their
blog
reading
so
that's
why
this
works
For
more
headline
tips,
read
this
article
http://bit.ly/gsOEWv
and
this
article
http://bit.ly/ecfzkP
g.
Engaging
the
Community:
You
will
be
notified
prior
to
publication
when
your
article
will
be
published.
Check
the
blog
regularly
throughout
the
day
of
publication
and
respond
to
comments.
Tweet
a
link
to
your
blog
post
on
the
oneforty
blog.
Have
questions?
Reach
out
to
Janet
anytime
at
janet@oneforty.com.