SCVNGR Summer School Social Media for Small Biz 101 Presentation
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This was my presentation I did for SCVNGR's Social Media Summer School Series - mine was the Social Media 101 class. Enjoy!
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SCVNGR Summer School Social Media for Small Biz 101 Presentation
- 1. SCVNGR Summer School Series Social Media for Local Businesses 101 Janet Aronica Director – Marke;ng & Community Oneforty #smmrschool TwiCer: @JanetAronica
- 2. • TwiCer: @JanetAronica • oneforty
- 3. SocialBase by oneforty Collabora;ve project management for social media -‐ hCp://oneforty.com/ solu;ons/socialbase
- 4. Toolkits by oneforty Toolkits hCp://bit.ly/smbiz101tools
- 5. Resources • Toolkit – hCp://bit.ly/smbiz101tools • TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 • “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101 #smmrschool
- 6. Why Social Media? 750 million users on Facebook Source: hCp://tcrn.ch/jwZAY1
- 7. Why Social Media? 460,000 Number of new TwiCer accounts created each day Source: (TwiCer) hCp://bit.ly/lvS5J8
- 8. Why Social Media? 48 hours of video uploaded to Youtube each minute Source: (YouTube) hCp://bit.ly/mCpZ3c
- 9. Why Social Media? 15 million Number of reviews of local businesses on Yelp Source: (Yelp) hCp://bit.ly/ilfcSc
- 10. Why Social Media? 55% Websites with a blog get 55% more website traffic. Source: hCp://bit.ly/jpAHGN
- 11. Marke;ng has changed. Customers have a voice.
- 12. Customers are defining your brand right now.
- 13. Where do I begin?
- 14. Universal Ideas for All PlaForms 1. Claim your presence, establish and complete your profile (Don’t leave the house without your shoes on) 2. Listen + Respond 3. Be Genuine
- 15. Facebook for Businesses Profiles
- 16. Facebook for Businesses Pages
- 17. Facebook for Businesses Groups
- 18. Profiles, Pages and Groups PROFILES PAGES GROUPS Good for businesses? No Yes Sure, but discussions require more management Visibility Only visible to Public to all Only visible to those those with FB with FB accounts accounts Administrators You Anonymous Visible Communica;on Wall, messages, Wall Wall direct to inbox
- 19. CreaOng a Facebook Page • Create a page: Facebook.com/pages • Suggest to friends • Content: Statuses + Photos
- 20. Statuses on the Wall Engagement -‐> Newsfeed
- 21. TwiQer for Businesses • Bio, photo • Don’t protect your Tweets • Username -‐ close to real name • Par;cipate: Follow people, send Tweets
- 22. Personal Profile -‐ Example Bio complete! Tweet Tweet!
- 23. Business Profile -‐ Example • Brand name & logo • Bio & URL • Follow back • Tweet consistently
- 24. TwiQer for Business -‐ Tools Hootsuite • Search terms: company & men;ons • Manage TwiCer + Facebook • Schedule Updates • FREE
- 25. TwiQer for Business -‐ Tools Twilerts – Google alerts for TwiCer hCp://twilert.com • Your brand • Your compe;tors • Keyword + loca;on
- 26. TwiQer for Business -‐ Tools FilterTweeps – Find People to Follow hCp://filtertweeps.com • Search by bio & loca;on for people to follow
- 27. LocaOon-‐Based Services • Mobile apps to check into loca;ons and share what you are doing, where • Users push no;fica;ons to TwiCer & Facebook
- 28. Universal Ideas: LBS 1. Claim your loca;on 2. Find out who is checking it 3. Special offers
- 29. FourSquare 1. Claim your venue: hCp://4sq.com/4sqsmallbiz 2. Who’s your Mayor? Create a Special for him or her. 3. Monitor your check-‐ins and ;ps – Sprout Social
- 30. SCVNGR • Challenges + Check-‐in • LevelUp Gerng started: hCp://scvngr.com/builder
- 31. Facebook Places • Claim your Facebook Place • Merge Facebook Place page + business page
- 32. Yelp • 15 million reviews • Expanding: check-‐ins & daily deals Photo: hCp://on.mash.to/m04WWj
- 33. Yelp – 3 Steps for Ge[ng Started 1. Claim your page hCp://biz.yelp.com 2. Complete your profile – photos, hours of opera;on 3. Respond to reviews – posi;ve & nega;ve
- 34. Yelp – For NegaOve Nancies? Isn’t Yelp just a place for people to complain? Nope. Neutral -‐> Glowing Source: (Yelp) hCp://bit.ly/lZbvYB
- 35. A blog is like a newspaper…. That people actually read.
- 36. Why do I need a blog? What Would I Write About? • Thought leadership: Adjacency • Engage your community • SEO: leverage your social efforts
- 37. Blogging – An Example oneforty sells social media sosware. We blog about social media ;ps.
- 38. You already do these things. (Just do them on social media.) You already: • Talk to customers. • Claim your brand with logos, physical branding. • Create content.
- 39. 4 Tips for Engaging Community (on any pla;orm) 1. Be Responsive 2. Be Gracious 3. Be Consistent 4. Use a Personal Tone
- 40. Step away from the computer! • Physical reminders of your social presence. • Let your digital-‐saavy advocates know you are par;cipa;ng in social media
- 41. QuesOons? Resources: • Toolkit – hCp://bit.ly/smbiz101tools • TwiCer 101 Ebook – hCp://bit.ly/twit4biz101 • “Cheat-‐Sheet” -‐ hCp://slidesha.re/socmedia101 • @JanetAronica, @oneforty • janet@oneforty.com #smmrschool