Integrated Approach To Internet Marketing | Well Oiled Marketing Campaign

AN INTEGRATED APPROACH TO
INTERNET MARKETING
COMPONENTS OF A WELL OILED
ONLINE MARKETING
CAMPAIGN

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AN INTEGRATED APPROACH TO INTERNET MARKETING
COMPONENTS OF A WELL OILED ONLINE MARKETING CAMPAIGN
If you’re keeping up with the latest trends in
marketing, you already know the importance
of an Internet marketing campaign.
You have also probably tried one or more Internet marketing channels as a
way to stay relevant and increase traffic to your site. This is all very well and
in the right track but having a disjointed online marketing campaign can
only go so far.

To really achieve success, an online marketing campaign has to be
holistic and integrate all players of online marketing. An integrated online
marketing campaign will allow you to tap into all areas of the digital sphere.
From organic searches to social networks, an integrated online marketing
campaign will result in higher traffic, increased brand awareness, customer
loyalty and more!
If you’re looking to succeed in this digital era, it’s time to get an integrated
online marketing campaign that works symbiotically with your other
marketing intiatives to achieve your goals.
AN INTEGRATED APPROACH TO INTERNET MARKETING
COMPONENTS OF A WELL OILED ONLINE MARKETING CAMPAIGN

01. SEOSearch engine optimization (SEO), is an essential part of
building your online presence and leaving your mark. By
being found organically for highly relevant keywords, you
are claiming valuable online real estate. Not only does it
mean that you attract more traffic with a solid top position
on SERPs, it also means that you don’t have to rely solely on
paid search to land prominent visibility online. By actively
working to increase your organic ranking on search engines,
you gain top visibility without much effort.
A solid SEO campaign should be focused and continuously refined.
Intelligent keyword research and constant monitoring of your rankings will
help define the next steps in optimizing your website and content for better
placement on search engines.

From adding keyword-rich content to your site or posting frequent blog
posts, SEO is your long-term strategy to reaching optimal visibility on
search engines. Beware though, SEO is not a stop and go strategy. It
requires continuous effort and dedication or else you may see your hard-
earned work take a dive along with your rankings.
01. SEO
cont.

02. PPCPay-per-click (PPC) is the ideal way to actively increase
qualified traffic to your website. Unlike SEO, a PPC campaign
allows you to tailor your online marketing efforts to exactly
the audience you want. From restricting your campaign scope
to a certain geographic area or selecting when your ads
show, a PPC campaign puts you in control.
Successfully built PPC campaigns can get you the right type of leads that
can be easily turned into conversions. By dictating who your ads are shown
to and defining your offer, you can easily convert a simple online surfer into
a customer. Using custom conversion optimized landing pages you can
further increase your chances of turning visitors into customers.

02. PPC
A PPC campaign can bring you much needed traffic while your SEO kicks in
and it can also attract attention to particular offers or promotions by giving
you top spot placement on search engines for maximum visibility.
cont.

03. social mediaSocial media is perhaps the newest player in the online
marketing scheme. In fact, most business owners are still
confused about social media and its power. True, it may not
be a direct way to land sales or more traffic, but it has a major
impact on your overall online visibility and your ability to
reach and connect online.
In recognition of the growing importance of social media, Google updated
its ranking algorithm in 2012 to include social signals. That means that the
more active you are on social media platforms, the better rank your website
will have.

03. social mediaWhen it comes to creating your social media strategy, it’s important to
embrace the various platforms and still keep your focus around your brand
and overall goals. So go ahead and tweet, add posts to your Facebook
page and join discussions on LinkedIn!
cont.

04. media buyingThe Internet is the fastest growing outlet for advertising all
around. While traditional advertising outlets are still effective,
we can’t ignore the need to advertise online. With the
number of online searches and purchases
growing day by day, media buying
increases brand awareness and can help
recapture lost leads.
From display advertising to retargeting
campaigns, it’s important to include media
buying in your overall online marketing strategy.
Combined, display advertising and retargeting can
reinforce branding and grow your overall visibility on
the web.

05. emailmarketingEmail marketing is an undervalued tool when it comes to
online marketing. However, email marketing is still one of
the most cost-effective marketing solutions that should
not be dismissed. A regularly scheduled email newsletter
or blast can work wonders for alerting current customers
and prospects about new products, events, promotions or
recognitions.
Keeping in touch with your clients is made easy thru email marketing.
From offering useful tips, advice or helpful information, email marketing
can be an effective client communication portal. By offering valuable
information, tips or promotions, you can keep your business in top of
mind for repeat business while giving you a spike in traffic.

06. contentmarketing
Content marketing, or the process of creating valuable,
relevant content for the purpose of sharing, plays an
important role in building your authority online. By producing
and sharing valuable content through various channels and
platforms, you effectively strengthen branding and increase
overall brand awareness. This is crucial to establishing your
company as an authority in your industry or field.
Case studies, eBooks, infographics, blogs, whitepapers and videos are
just a few of the various content marketing assets that can engage and
attract potential customers and help maintain the current customer base by
increasing customer loyalty.

06. contentmarketing
Content is a driving force behind the Internet and social media. The more
shareable content you can produce, the more visibility and authority you can
build for your business
cont.

06. MOBILEmarketing
According to recent research from ComScore, smartphone
users account for 42% of all mobile users. In fact, the number
of mobile web users is expected to surpass the 1.7 billion
mark by 2013. With statistics like this, it’s hard to ignore the
growing importance of mobile marketing.
As mobile technology becomes more sophisticated and the number of
smartphone users grows, it’s crucial for businesses to enter the mobile
marketing world before it’s too late. Equipped with a
mobile website, you can improve user experience
for better overall interactions. You can even go
further and integrate your other marketing
campaigns to your mobile presence such as
targeting you pay-per-click campaigns to
mobile device users

06. MOBILEmarketing
Mobile technology is here to stay. Not integrating
a mobile strategy in your overall marketing
scheme would be negligent
cont.

03. analyticsOne of the most important tools for any business owner is web
analytics. Regardless of what your marketing plan includes,
web analytics offers a wealth of marketing intelligence that can
help guide your overall marketing efforts.
Web analytics can provide you with raw data that can help you understand
visitors’ behavior to help you fine-tune your website and campaigns for
maximum ROI. Whether it’s a PPC campaign, a new product or another
marketing effort, analytics can provide you with valuable data to help you
make intelligent decisions about your marketing strategy. Recent updated in
analytics means even more data to digest for a comprehensive view of your
online presence and strength.

03. analyticsAnalytics provides you with insights regarding web traffic origin, web traffic
sources, visitor behavior, visitor interest, engagement and much more. It’s
also an unbiased way to grade your marketing efforts. This collection of
valuable data gives you the competitive edge and is the best tool to drive
the decision-making process for maximum results. Recent updates to
analytics have resulted in added sophistication and are a clear sign
of the growing importance of analytics in marketing decisions.
Analytics is the brain for any Internet marketing strategy.
Understanding and using this information actively can result
in maximum results.
cont.

An integrated approach to Internet marketing is the most
intelligent way to achieve success. Just like a body can’t function
without all body parts working simultaneously, a marketing
campaign is handicapped when only certain parts are active.
Creating a holistic marketing strategy that includes
SEO, PPC, social media, media buying, email
marketing, content marketing, mobile marketing
and analytics is the most efficient way to structure
and drive your marketing efforts.

An integrated online marketing strategy is also the simplest way to maximize
the impact of all your marketing efforts. By having all different mediums
push out a cohesive message, you gain from the added visibility on multiple
channels, growth in authority and overall reach both on and off the web.
Intelligent marketing begins not with one single idea but many ideas working
together to produce the desired results. Likewise, a cohesive integrated
marketing approach to Internet marketing can make every moving part of
your marketing campaign more successful. Keeping up with the latest trends
and understanding the various roles different marketing tools play is essential
for staying atop of the game and competitors.
When planned correctly and skillfully, a comprehensive
Internet marketing strategy that combines the biggest players
in Internet marketing has an exponential effect on your
marketing and business goals.
www.clickxposure.com

Integrated Approach To Internet Marketing | Well Oiled Marketing Campaign

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